1. Presented by Craig Thomler May 2011 Social media & Gov 2.0 inAustralian Government
2. Who am I? 3. Today
Internet use in Australia
What is Government 2.0
Guidance for public sector social media use
Examples of Government 2.0
4. But first name this network.
Allowed near-instantaneous transmission of news and information around the world
Connected people globally, allowing them to maintain long-distance social and professional relationships as never before
People did business deals using it
People met, fell in love and got married using it
It was used to catch murderers and command armies
Conmen used it to solicit money and run scams
It forced gaming and finance industries to reinvent themselves
It destroyed many industries, and created new ones
5. Samuel Morses electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg ) 6. The electric Telegraph
First used to catch a murderer in the UK in 1837:
A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT
7. Internet use in Australia 8. Source:http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Australias internet experience 9. Majority of Australians use social media Source:http://about.sensis.com.au/small-business/sensis-ebusiness-report/ 10.
Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.
Melanie Ingrey, Research Director for Nielsens online business: Incredibly, nearly nine in 10 (86%) of Australians online are looking to their fellow Internet users for opinions and information about products, services and brands
Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australias internet experience 11. What is Government 2.0? 12. Government 2.0 is...
Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent',
Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves.
Includes opening up public data for public reuse to inform and enable new insights, better decisions and effective policy.
Over 250 online consultations (more than 180 through one company Bang the Table)
Over 270 Departmental Twitter accounts
Over 70 agency blogs (all levels of government)
Over 35 agencies using YouTube
Over 25 Facebook pages
At least 5 data mash-up competitions
Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers
Australian Gov 2.0 in action 14. Click on the images above to visit each website Gov 2.0 in action 15. Australian Gov 2.0 in action Source:http://www.twitter100.com 16. Guidance for public sector social media use 17.
APSC Circular 2009/6 : Protocols for online media participation
Gov 2.0 Taskforce Final Reportaccepted by theAustralian Government in their response
MAC Innovation Report Empowering change: Fostering innovation in the Australian Public Service
Secretary PM&C Ahead of the Game:Blueprint for the Reform of Australian Government Administration
Freedom of Information Amendment (Reform) Act 2010 andAustralian Information Commissioner Act 2010
Open Government Declaration
Not to mention state and local government support
Australian Gov 2.0 planks 18. Government guidelines exist
APS Code of conduct
APSC Circular 2009/6: Protocols for online media participation
Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches .Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency.
19. Examples of Gov 2.0 andsocial media approaches 20. 21. 22. 23. 24. 25. 26. 27. Discussion & Questions (Dont be shy!)