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Design Protection Workshop15 January 2013
Peter Arrowsmith & Yasmine Hashim
Main types of Intellectual Property
• Trade Marks• Patents• Copyright• Designs
Main types of Intellectual Property
Trade Marks•Identifies trade origin of a product•Must be distinctive and non-descriptive•Potentially unlimited duration
Main types of Intellectual Property
Patents•Protects technical inventions•Must be novel and non-obvious•Lasts 20 years•UK/National rights
Main types of Intellectual Property
Copyright•Protects original works •70 years from death of designer•Limited protection for 3D shapes•No requirement for registration
Main types of Intellectual Property
Designs
Registered – Registered Community designs
UK / national registrations
Unregistered - Unregistered Community design (UCD)
UK design right
Overview of IP
HENRY/HETTY/NUMATIC
Patents
Designs
Vacuum cleaner
bag positioner
Trade Marks
Copyright
What do we mean by a design?
Plot Configuration Drawing Something decorative
Shape Sketch SchemeSomething artistic
Definition of design
Legal definition (within Europe):
“A design means the of the or a p of a resulting from the features of, in particular, the lines, contours, colours, shape, texture and/or materials of the product itself and/or its ornamentation.”
appearance part
wholeproduct
Benefits of a registered design
…over a unregistered design
•Defined asset/property
•Visible deterrent
•Easier to enforce – no proof of copying required
•Lasts longer
•Buys you time
Requirements for protection
Registrable designs must:•Be new•Have individual character•Not be excluded
Novelty
• A design is new if no identical design has been made available to the public before the filing date
• Designs shall be deemed to be identical if their features differ only in immaterial details
• A twelve month grace period applies to your own disclosures
• The grace period allows the design to be tested on the market before an application is filed (but should be used with caution)
Individual Character
• A design has individual character if the it it produces on an differs from the overall impression produced on such a user by any design that has been made available to the public before the filing date
• The degree of freedom of the designer shall be taken into consideration
• The aspects that confer individual character on a design are different in each case
overall impression informed user
Exclusions
• Features dictated solely by technical function
• “Must-fit” designs
• Component parts of complex products are excluded, unless visible in normal use
Application process
• UK vs Community designs
• No examination for novelty and individual character
• Design representations should be considered carefully
• Multiple applications
• Other countries
• 25 years of protection, renewable every 5 years
Scope of protection
• The holder of the design has the exclusive right to make, offer, put on the market, import, export or stock the design
• The scope of protection includes any design which does not produce a different overall impression on the informed user
• The degree of freedom of the designer shall be taken into consideration
Scope of protection
Scope of protection
What have Apple protected?
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
What about Google?
Case Studies
Case Studies
What about Facebook?
Take home points
Registered designs
•Potentially valuable asset•Easy to get
•Low cost
•Put competitors off
•Consider as part of IP portfolio of rights