Going deeper, seeing further with interview

“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

Tuesday, October 4, 16

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.


“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.


“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.


“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.


Ethnographic research- TrancenDANCE observation










Ethnographic research- Two different girls taught the class


Ethnographic research- One of the teachers struggled to remember her own choreography


Ethnographic research- Some of the people could pick up the choreography faster than others


Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching


“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need


“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion


“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable


“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.


“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.


Interview Guide


Edited Interview- https://youtu.be/LFh9NcneDlo


https://youtu.be/LFh9NcneDlo

https://youtu.be/LFh9NcneDlo

Interview Findings- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice


Education

Going deeper, seeing further with interview