Going deeper, seeing further pdf 12 8

“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.

“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.

“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.

“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.

Ethnographic research

- TrancenDANCE observation









Ethnographic research- Two different girls taught the class

Ethnographic research- One of the teachers struggled to remember her own choreography

Ethnographic research- Some of the people could pick up the choreography faster than others

Ethnographic research findings- Choreographer could write down the steps so she does not forget it when she is teaching

“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need

“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion

“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable

“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.

“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.

Interview Guide

Edited Interview- https://youtu.be/LFh9NcneDlo

https://youtu.be/LFh9NcneDlo

Interview Findings

- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice

Peer to Peer Documentation





Peer to Peer Documentation Findings- Needs more time to rehearse

Peer to Peer Documentation Findings- Could cost less money

Desk Research, Business Sites- “Keeping Mentally Busy Tied to Less Memory Loss”- One of the choreographer kept forgetting her choreography as she was teaching it - http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703

http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703

Desk Research, Business Sites- “Make Colleges Pay Loans If Their Students Can’t”- Two girls quit trancenDANCE because there is a monthly fee of ten dollars which is to much for them now that they are in college- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t

https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t

Desk Research, Business Sites- “For Millennials, Adulthood Now Defined by Financial Freedom” - College costs a lot of money and some students have extra money to spare to a club -http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L

Desk Research, Business Sites- “Is Anybody Helping Millennials Navigate Their Student Loans?”- College students are having issues with money as college is so expensive -http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful

http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful

http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful

Desk Research, Business Sites- “Saving for college? Why bank accounts aren't smart”- Many college students struggle with money - http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078

Infographic Elements-College clubs, space for meetings, fundraising, jobs for students, and fits all members.

Infographic Sketches



Final Infographic

Imagined Product/Service In Situ VisualizationSelected Environment and User Image

Imagined Product/Service In Situ VisualizationSelected Device Image







Imagined Product/Service In Situ Visualization

Education

Going deeper, seeing further pdf 12 8