[Gamified Crowdsourcing]

Bilal Mufti - 10134620PhotobyJaroslaw Popczyk viaFlickr:https://flic.kr/p/ePigce

The Impact on Community Engagement

Gamification[gey-muh-fi-key-shuh n]

noun

1. the process of adding games or game like elements to something (as a task) so as to encourage participation13

PhotoJoeviaFlickr:https://flic.kr/p/bq39eW

Crowdsourcing[/ˈkroudˌsôrs/-ing]

noun

1. the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers13

What Is Happening?

1. Crowdsourcing initiatives benefitfrom gaming elements and design

2. Gamification helps increase overall community engagement

PhotobyLexMcKeeviaFlickr:https://flic.kr/p/rSLRya

PhotobyDiegoQuintanaviaFlickr:https://flic.kr/p/9vMXYQ

Crowd sourcing (CS) is one major application of Gamification.5

CS initiatives are taking advantage of gamification to provide other motives than just monetary value.5

PhotobyViktorHanacek viaPicJumbo: https://picjumbo.com/young-couple-relaxing-enjoying-sunset-from-the-car/

When gamification meets crowdsourcing,5 key trends emerge.

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1.Consumer engagement increases

2.Consumers become stronger advocates

3.Brand metrics increase significantly

4.Consumer value grows by 30-60%

5.Marketing expenditures decrease

6

ALS ICE BUCKET CHALLENGE11

• A popular gamified crowdsourcing initiative

• The more creative the campaign, the more likes, comments, and shares

• Ultimately, it helped raise awareness and funds

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PhotobyDavide Cassanello viaFlickr:https://flic.kr/p/HKwkz

11

Online users provide monetary value especially if they

receive social media attention.2

PhotobyJasonHowieviaFlickr:https://flic.kr/p/e5wZ3t

GoFundMe, a monetary crowdsourcing site demonstrates the purpose:

1. Large audience2. Ability to Share3. Community

Engagement

PhotobyGotCredit viaFlickr:https://flic.kr/p/rnjFjE

UNICEF’s Tap Project and Kid Power Program

have changed the charitable donations

landscape. 12

By capitalizing on digital gamified trends

UNICEF’s campaigns have made tangible impacts around the

world.12

PhotobyNestléviaFlickr:https://flic.kr/p/kTVhJn

Getting involved with a charity through social media creates an impression of support.12

PhotobyGemmaStiles viaFlickr:https://flic.kr/p/aGJKvt

Photobylikeablerodent viaFlickr:https://flic.kr/p/9XvXXy

3

PhotobyAdrien Sifre viaFlickr:https://flic.kr/p/nLvgtZ

Dating applications, such as Tinder, have gamified the experience, so finding your perfect someone can be enjoyable and personable.

PhotobyChrisMessina viaFlickr:https://flic.kr/p/hKPc7z

The company said that, on average, people log into the app 11 times a day.1

• Women spend 8.5 minutesswiping1

• Men spend 7.2 minutes swiping1

• Couples are better matched as they look for social and physical characteristics

PhotobyVladmir Pustovit viaFlickr:https://flic.kr/p/o1td45

Commenting by 13% & Social Sharing by 22% 8

Gamification helps increase…

PhotobyAlanO’RourkeviaFlickr:https://flic.kr/p/s98dqU

PhotobyCalgaryReviewsviaFlickr:https://flic.kr/p/8AqbUw

Twitter was used as a Rapid Response News

Service during earthquakes.3

Volunteers uploaded their information, so that maps of the environment could be created in real time to support rescue teams.3

Photobymckinney75402 viaFlickr:https://flic.kr/p/qzJbTm

9

What is the right way to increase

community engagement?

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PhotobyAndreaSantoni viaFlickr:https://flic.kr/p/As6v2h

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Overall, gamified crowdsourcing helps raise awareness and funds by

increasing social media activism in a fun and meaningful way.Photoby401(K) 2012viaFlickr:https://flic.kr/p/brd1K2

Work Cited

1. Bilton,N.(2014,October29).Tinder, theFast-GrowingDatingApp,TapsanAge-OldTruth.RetrievedJune01,2016,fromhttp://www.nytimes.com/2014/10/30/fashion/tinder-the-fast-growing-dating-app-taps-an-age-old-truth.html

2. Blackman,A.(2015,November01).TuitionDue?TimetoHitUpEveryoneYouKnow.RetrievedJune01,2016,fromhttp://www.wsj.com/articles/tuition-due-time-to-hit-up-everyone-you-know-1446433546

3. Bresciani,S.,&Schmeil,A.(2012,June20).Socialmediaplatformsforsocialgood.RetrievedMay30,2016,fromhttp://ieeexplore.ieee.org.proxy.queensu.ca/stamp/stamp.jsp?tp=&arnumber=6227944

4. Chou,Y.(2014).ExamplesofGamifiedCrowdsourcing.RetrievedMay29,2016,fromhttp://yukaichou.com/chou-musings/five-examples-of-gamified-crowdsourcing-to-learn-from/

5. Hamari,J.(2015,October28).GamificationinCrowdsourcing.RetrievedMay28,2016,fromhttp://gamification-research.org/2015/10/gamification-in-crowdsourcing/

6. Hierlihy,M.(2014,January31).Wherefundraising, crowdsourcingandgamificationmeet– lessonsfromSuperBowl.RetrievedMay30,2016,fromhttp://www.causemark.com/where-fundraising-crowdsourcing-and-gamification-meet/

PhotobyRichardWassermanviaFlickr:https://flic.kr/p/9sbRkSInternalSources:2,3,8,10,11ExternalSources:1,3,4,5,6,7,9,12

Work Cited

7. Kavaliova,M.,Virjee,F.,Maehle,N.,&Kleppe, I.A.(2016, January04).Crowdsourcing innovationandproductdevelopment:Gamificationasamotivationaldriver.RetrievedMay30,2016,fromhttp://cogentoa.tandfonline.com/doi/abs/10.1080/23311975.2015.1128132

8. Koetsier, J.(2013,March26).Billionsofonlineuseractionssaygamificationincreasessiteengagement 29%.RetrievedMay30,2016,fromhttp://venturebeat.com/2013/03/26/billions-of-online-user-actions-say-gamification-increases-site-engagement-29/

9. Lin,T.(2011, July11).ScientistsTurn toCrowdsontheWebtoFinanceTheirProjects.RetrievedJune01,2016,fromhttp://www.nytimes.com/2011/07/12/science/12crowd.html?pagewanted=all

10. Ransbeeck,W.V.(2016,April05).GamificationinCitizenParticipation»CitizenLab Blog.RetrievedMay31,2016,fromhttp://citizenlab.co/blog/uncategorized/gamification-in-citizen-participation/

11. Sharma,R.(2014,October20).StopPouring IceonClicktivism.RetrievedMay31,2016, fromhttp://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html

12. Stern,C.M.(2015,May31).InPraiseofClicktivism.RetrievedMay30,2016,fromhttp://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html

13. Webster,M.(2016).Gamification.RetrievedMay28,2016,fromhttp://www.merriam-webster.com/dictionary/gamification

PhotobyRichardWassermanviaFlickr:https://flic.kr/p/9sbRkSInternalSources:2,3,8,10,11ExternalSources:1,3,4,5,6,7,9,12