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Future of media and crowd-sourcing newsHow is internet changing the way we obtain and spread news
Aditya Rao http://adityarao.name @adityarao310
Co-founder and Chief Troublemaker @
• Cheapest mode of publishing news• No tools required for consumption• Time lag in reporting news
• Quick dissipation • Reached millions between 1900s – 1980s• Just audio is not enough
• Combines audio with visuals• More engaging• Is this the final answer to our communications needs?
What is missing here?
These are all one way
communications!
TO TRULY UNDERSTAND FUTURE OF MEDIA, LET’S LOOK INTO OUR PAST
Let’s travel back in history a bit
• Imagine the cave man. Millions of years ago• Living in small tribes• Hunting with fellow cave-men
You know how the caveman told stories?
He talked, man !
• Why does being social work?• It gets us closer to true human traits• Contributes to the storytelling process
• How is the internet changing things?• The size of my tribe has increased • I can connect with my tribe in seconds• It’s a seamless platform for text, video and audio
Old model
Source
Journalist Story
Newspaper
New model
Source
Source
Source
Source
Journalist Comments on story Follow up story
How is it changing the business?
Anyone can create
content !
Source
Blogs
Tweets
Uploads videos
Uploads pictures
Edits a wiki
Comments on forums
Bookmarks
Shares
The collective wisdom of the crowd
Everyone is a
journalist !
• Mumbai terror attacks, 2008• Live tweets, blogs and pictures from the scene
• May 07, 2009• Earthquake 60 miles off the Twitter headquarters in SF• Topic ‘earthquake’ trends on internal dashboard 5 seconds before the shock waves reach SF• News reached faster than the quake!
NDTV Social
Journalists on Twitter
The burning Carlton Towers
MSNBC buys a Twitter account for 1M $
CNBC takes feedback from Twitter: Saves cost
Citizen Journalism websites
Weird stuff: Ijustmadelove.com
Is the internet your enemy?
Nope !
• As certified experts, you need to give credibility to sources• Find breaking news from this collective wisdom• Analyse junta’s opinion / sentiments to a story
• Who is tomorrow’s journalist?• A multimedia storyteller• A community builder• Blogger and curator
Tools of a social journalist
What is the future of media?
Real time + social !
• Internet and TV come together via DTH > Social TV• More real time platforms > Twitter• More location based services > Mobile• More social communities > Crowd sourced
