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The Royal Society Francis Bacon Digital Communications Editor

Francis Bacon, Royal Society

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Page 1: Francis Bacon, Royal Society

The Royal Society

Francis BaconDigital Communications Editor

 

Page 2: Francis Bacon, Royal Society

Advice for changing emails

• Get high level sign-off• Use strong project management• Build around audiences, not departments• Do mockups before designs• Make it easier for staff

Page 3: Francis Bacon, Royal Society

Tips for everyone

• Blog with archive of public newsletters• Broadcast windows for newsletters + large blasts• Online forms to submit content into an email• Step-by-step instructions on the intranet• Micro sign-up forms