Childhood Anxiety PosterDesiree Fink

Goal: Educate parents and caregivers with 1) strategies they can use during everyday interactions and 2) where to find additional information and support to help children with anxiety.

Audience: Parents and caregivers of children with anxiety

Message: When readers are finished reading my information, I want them to know that: They (parents and caregivers) have tools and are capable of helping their children develop coping skills and strategies to manage anxiety.

My very first design….

Key Elements:• The pictures I selected set the tone for the color scheme• Pictures were chosen to create a sense of helplessness

(at the beginning) and a sense of togetherness/support (at the end) after reading the strategies.

• The two colors in the title broke up the length and drew attention to a key phrase within the longer title.

My next design was inspired by the slides we read about in the Zen book that week.

Key Elements:• Communicating through an image –

togetherness/support between adult and child• Minimal text: I wanted to name each strategy, but

refrained from elaborating.• The use of color in the title was chosen with the

eyedropper tool from the child’s nail polish color in the picture.

The next design was focused on alignment.

Key Elements:• Refining and elaborating on 4 key strategies• Adding the Get Support section• Using right and left text alignment to create the vertical

line under the word help (in the title)

The next design was focused on contrast, but I also like the repetition of the circles.

Key Elements:• Contrast of a soft blue with a bold black color• Contrast of soft curves of the circles and the hard lines of

the black rectangle, the blue horizontal lines, and the implied vertical line from the left aligned text.

• Contrast of serif and san-serif fonts.• I liked the contrast of the white text in the “Get Support”

section and realized through this design that I want to draw attention to this element (so the reader notices it), not let it sit and wait to be discovered.

The next design was focused on style. The particular style I was aiming for was professional/clinical – something you might see in the doctors’ waiting room.

Key Elements:• Experimenting with color of the elements and the

treatment of the photo in the background.• Alignment: the suggested vertical line created by the 4

green strategies is directly under the “A” in anxiety. • Dividing the title in a different way to create a different

emphasis.

My next design was focused on typography.

Key Elements:• Using Font to communicate a feeling as in the word

“Anxiety”• Increasing line spacing to fit in an area (the orange text in

the title and the “Get Support” section)• Use of complimentary colors orange and blue• First time I broke up the words “Get Support”

In my final design I returned to the design with circles.

Key Elements:• Complimentary colors to draw attention to elements on

the page. • Increased line spacing to make text more readable.• Repeating left alignment with text throughout the poster• Alignment

• Right edge of blue rectangle is aligned with the center of the “A” in Anxiety (in the title).

• Line under visualize is aligned with the x-height of the word Anxiety (in the title)

• Plus many more fun/functional alignments