FAST AND FURIOUS 7 By Harrison, Harry and Joe

WHAT IS FAST AND FURIOUS 7?

Fast and Furious 7 or Furious Seven is a 2015 American action film directed by James Wan and written by Chris Morgan. It is the seventh instalment in the Fast and the Furious franchise. The film stars Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, Chris 'Ludacris' Bridges, Jordana Brewster, Kurt Russell, and Jason Statham. Furious 7 follows Dominic Toretto (Diesel), Brian O'Conner (Walker) and the rest of their team, who have returned to the United States to live normal lives after securing amnesty for their past crimes in Fast & Furious 6 (2013), until Deckard Shaw (Statham), a rogue special forces assassin seeking to avenge his comatose younger brother, puts them in danger once again.

DEVELOPMENT

In April 2013, it was announced that the hit film, Fast and Furious five will see two new split sequels, Fast six and Furious seven. Also, Australian director James Wan, predominantly known for horror films, was announced as the sequel's director, with Neal H. Moritz and Michael Fottrell returning to produce and Morgan returning to write the script, his fifth in the franchise. On April 16, 2013, Diesel announced that the sequel would be released on July 11, 2014.In May 2013, Diesel said that the sequel would feature Los Angeles, Tokyo and the Middle East as locations.

FILMING

Principal photography began in early September 2013 in Atlanta, Georgia, with a casting call issued Abu Dhabi was also a filming location.

On November 30, 2013, while on a break for the Thanksgiving holiday, Walker, who Acted Brian O'Conner, died in a single-vehicle accident. The next day, Universal announced that production would continue after a delay that would allow the filmmakers to rework the film. On December 4, 2013, Universal put production on hold indefinitely. Wan later confirmed that the film had not been cancelled.

Principal photography ended on July 10, 2014.

REDEVELOPMENT OF WALKER’S CHARACTER

In January 2014, Time reported that Walker's character, Brian O'Conner, would be retired instead of killed, and that new scenes would be developed in order to allow the franchise to continue without him. In March 2014, the Daily News reported that the studio had hired four actors with bodies similar to Walker's physique, and that his face and voice would be computer-generated, and in April 2014, Walker's brothers Caleb and Cody, both of whom closely resemble him, were chosen as stand-ins. For scenes which required re-creating Walker's face and body, the team hired Peter Jackson's Weta Digital.

The final film includes a combination of CGI and the use of carefully chosen camera angles and lighting using Walker's brothers to simulate his appearance. The last scene was the tribute to Paul which you could tell was edited heavily but it still had the meaning they wanted to get across. It made people realise that the characters had something a lot more outside the film

FILMS PRESS RELEASE• The first main press release was the announcing of Paul Walker will be

involved in the film. The premiere of the film was held in Hollywood, California.

USA 16 March 2015 (South by Southwest Film Festival)USA 1 April 2015United Arab Emirates 2 April 2015 United Kingdom 3 April, 2015Russia 9 April 2015Japan 17 April 2015

POSTER AND RELEASE DATE

DIFFERENT POSTERSThese posters mainly show the characters in the film or something to do with the cars. All of these photos have a car in the poster which shows a main part of the film. All of them look very serious in one way or another. From people looking serious staring out of the poster. To a meaningful quote about the death of Paul.

INSTITUTIONS – UNIVERSAL STUDIOS

In fast and furious 7, the budget of the film was $190,000,000, the cost was so high due to expensive special effects and high quality production.Fast and furious 7 was produced by Universal studios and Universal studios is arguably the most popular film production company of all time. Fast and Furious would have needed to be produced by a big production company due to the sheer budget it needed to become the success that it is.Furious’ box office revenue was a staggering 1.58 billion dollars.

PRODUCTION COMPANIES

DISTRIBUTION COMPANIES (UK)• Universal Home Entertainment (2015) (UK) (DVD)

MARKETING

• We could not find the exact amount that Furious 7 spent on marketing although we expect it was a chunk of the $190,000,000. Below are thevideos released on the Fast and Furious YouTube channel which currently has approximately 835,000 subscribers.

• https://m.youtube.com/watch?v=Skpu5HaVkOc – Official Trailer, Nov 1|2014. This trailer has had over 65 million views.

• https://m.youtube.com/watch?v=4vYQby_hDDU – Superbowl Ad , Feb 1 | 2015. This advert has had up to this date around 8.3 million views. The Superbowl 2015 hita stagering 168 millon viewers, and the majority would hsve watched the Fast and Furious advert.

• https://m.youtube.com/watch?v=RDxQPRnIMdA – Extended First Look, March 1 | 2015. To this day it has had just under 12 million views on YouTube.

• https://m.youtube.com/playlist?list=PLMJpN-NQ4cVgUcuDs8WkOMLKzxF719bfQ Uploaded between Oct 26, 2014 and 30 Oct, 2014 and has over 123,000 views

• Do you know what films they were attached to?• Posters, billboards, press, radio and tv interviews. Show clips - mention all of them.

WAYS OF MARKETING

• The film, directed by Saw co-creator James Wan and known in the US as Furious 7, will roll out in more than 14,500 theatres in 65 territories including the US and is set to play in a record global Imax footprint of more than 800 venues.

• Furious 7 also took advantage of free advertising via social media. They created a twitter account and a Facebook page.

• Vin Diesel also used his account to promote the film. He gave sneak peaks of the dates and pictures of shooting on set.

THE DEATH OF PAUL WALKER

The tragic death of Paul created questions in peoples heads, is he going to die in the film? If it what is going to happen to him? But the studio was forced to walk a fine line with the film’s promotion, after Walker died in a car cash while shooting “Furious 7”.“Restrained but effective” was how the campaign was characterized by one industry marketing executive, who like most of the people interviewed for this story chose to remain anonymous. “They didn’t lean on it, but they touched on it,” said another industry insider.Many people heard about the tragic incident and wanted to see the tribute and the last film Paul Walker would appear in. Vin Diesel also poster heart breaking Instagram posts about how he was a brother to him.

MERCHANDISE• Fast and furious seven had many toy cars made for the film. Also there

was poster that could be purchased and wall papers. • T-shirts could be purchased from shops that had cars and writing on the

fron of them• Toy characters could be brought also.

WHO ARE THEY TARGETING?They were targeting people from the age of 12 to 28. The movie was rated as a 12. This could have been made a higher rated film like the previous films in this sequel. I think they made it this young as Kids that age have heard about the films and will enjoy this type of movie. This widens the target audience for the movie. The people that are now in there 20’s will have grown up with the first couple of fast and furious’. This poster is representing the death of Paul walker. The quote in the poster shows how they are having to part because of this disaster. Also the lights are making up the number of the film.

Fast and furious 7By Harrison, Harry and Joe