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November 2011

App Development Made Simple

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There’s an app for that..

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The leading platform for matching the right developerswith biggest brand globally.

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Development Houses connected with Agencies, Marketers and Enterprises

Qualified Development Houses in our marketplace

Countries actively serving Fortune 1,000 companies

Successful branded applications for your benchmarking and competitive analysis

Exicon — Helping Brands Go Mobile since 2007

60 4,000 1,000

3,000

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WEB

1090 981 560 801 559 529 137 165 370 NUMBER OF DEVELOPMENT HOUSES AND OPERATING PLATFORMS

4,000 + Qualified Development Houses

TOP  COUNTRIES  

USA   705  

CHINA     400  

INDIA   263  

UK   187  

GERMANY   171  

FRANCE   105  

Our Developers — Platform & Geographies

AMERICAN 29%

EMEA 36%

APAC 35%

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We Serve Clients Across the Globe.

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•  Unprecedented Pace of innovation

•  Location adding a new dimension to time and money

•  Intensity / focus / leadership •  Apple •  Google •  Amazon.com •  Facebook

•  Combination of technology and elegant design

Era of Smart-Phones to Smarter-Phones

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-3% web usage

500M Hours across the Erosionweb or 2.2B in Inventory

Shift from WEB to MOBILE

+28% mobile usage

Source: Ben Elowitz, Wetpaint / comScore

Consumption in Total Minutes of U.S. Web Use (Indexed)

Inde

xed

(Mar

ch 2

010

= 1

00)

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Mobile has all the Right Ingredients to Connect People

Identity

Presence

Social

Video

Who we are

All of the time

Thread of Relationships

Experience

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15B Applications Downloads In 2010

GLOBAL MOBILE APPS DOWNLOAD

Mobile Apps are kind of a Big Deal

3x in 2 years Applications Downloads In 2010

MOBILE APPLICATIONS STORES’ NUMBER OF DOWNLOADS & REVENUE, WORLDWIDE

615% In 2009 to 2012

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If you want Eyeballs..

= 10M + + US$5.0 DOWNLOADS GLOBAL CPM

<$100K AVERAGE APP USER SHOWS THEIR APPS TO ONE ADDITIONAL INDIVIDUAL

TOTAL DEV COST

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•  Go West Urbanization Policy to balance growth to Inner Provinces

•  Go InFocus on Domestic Consumption

•  Go Out Encourage Expansion Outside of China

China Economic Trends

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•  China is not one Homogenous Market

•  Building Relationship are Key Personal & Business Relationships often Blur.

•  Know the Key Players & Influencers You will need them on board in order to effectively do business

•  SpeedResponse times are expected in a very short timeframe.

•  ScaleChinese Provinces can have 50 to 100 million people.

•  Many Chinese companies insist on playing by their own rules Business culture is very different.

•  Don’t go into JVs too early

Doing Business in China

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Source: International Telecommunications Union.

In 3 Years, China added more Internet Users than Exist in USA

Rank

1

2 3 4

5 6

7 8 9

10

Country

China

India Nigeria Russia

Iran USA

Brazil Philippines Mexico

Pakistan Top 10

World

07–10 Internet User Additions (MMs) 246 42

35 25

24 22 21

18 13

12 457 693

2010 Internet User (MMs) 459 88

45 60

37 244 79

23 35

29 1,099 2,054

Y/Y Growth

20% 43

2 0

31 2 4

292 24

43 16% 13%

Population Penetration 34% 8

28 42

49 79 41

25 31

17 29% 30%

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0 200 400 600 800 1,000 1,200

Baidu

VEVO

Tencent

Apple

Amazon.com

Wikipedia

Yahoo!

Facebook

Microsoft

Google

Monthly Unique Visitors (MM)

USA Users

International Users

2 of the top 10 Internet Properties are in China And their audience is 100% domestic

Source: comScore Global, 8/11.

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5 Provinces have 49.4% of all Mobile Internet Users. Identical with distribution of wealth

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3 Major Network Operations & User Amounts

Source: International Telecommunications Union.

CHINA MOBILE 628 M

TELECOM

UNICORN

MOBILE

USERS BY A

UG

2011

25.61M Using 3G

87M Using 2G

28.76M Using 3G

158M Using 2G

158M Using 2G

40.31M Using 3G

JAN

– JUN

2011

Revenue $188 Billion

Net Profit: $39 Billion

158M Using 2G

Revenue $391 Billion

Net Profit: $413 Million

Revenue $159 Billion

Net Profit: $96 Million

JAN

– JUN

2011

$8.2

APRU = Average Revenue per user

$10.9

$7.3

CHINA UNICOM 186 M CHINA TELECOM 113 M

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And What do they do Online? Very much in line with what they do Offline

Source: The Nielsen Company

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China Mobile Application Report and it shows that Nokia’s OVI Store & China Mobile’s Mobile Market are dominating the Chinese Application Store Market

Source: iResearch inc

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Top Manufacturers of Android Handsets

Source: Umeng

HTC  

Moto  

Samsung  

Huawei  

Sony  Ericsson  

Meizu  

Lenovo  

ZTE  

Google  

Other  

HTC 31%

Moto 20%

Samsung 14%

Huawei 9%

Sony Ericsson 7%

Meizu 6%

Lenovo 4%

ZTE 3%

Google 2%

Other 4%

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Top Manufacturers of Android Handsets

Source: http://v.youku.com/v_show/id_XMjk5OTgyNDcy.html

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Gerard Grech, OVI App Store

GLOBAL

Customers want Locally Relevant Content

Content is impactful if it’s: 01 Market specific 02 In local language 03 Culturally in touch

“An average sales increase ranging from 18 to 22 % when developers make their app available in a local language.”

LOCAL

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FOUNDER & CEO Stefan Rust

EMAIL stefan@exicon.mobi

WEBSITE www.exicon.mobi

FOLLOW ME @srust99

FOLLOW US @exicon

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