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Evaluation question 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. TRAILER 3. After the research we completed, we realised that most trailers feature this style of Previewscreen which makes them appear official, and also provides a sense of professionalism.This links to the research we completed about Classification, and making trailers suitable for allaudiences. 4. We used our own production company name, to allow us to create this ourselves, and this is atypical convention of a trailer. The production company video is a typical convention of a trailer,and from our research we noticed that they last only 1-2 seconds, so carried this through to ourown product. 5. We used two news stories within ourtrailer, both are establishing shots of thelocation, similar to some trailers whichintroduce the audience to where the filmis set, if this is necessary to the plot.We used only locations, as using anotherperson in the trailer would distract fromthe plot/disorientating feel of it.Unlike most trailers, you dont see muchof the characters in the trailer, but thepace is quick, and uses a lot of jump cuts,which is something which appeals to ayoung adult audience. 6. The handheld REC style of this image adds to the realism of the trailer, the filteradded is similar to the one used in REC, and Quarantine. And the handheld, cinemaverite style is one of the common uses in modern horror films, with films likeParanormal Activity, and the Blair Witch Project adopting these techniques to makethe audience fully aware of the realism. 7. Most trailers we researched had a very short credit sequence, and because our film had no onethat could be classed as a star we have made the credits on the same sequence as the title.The title is something which must be added to the trailer, so the audience is aware what the filmis called. 8. MAGAZINE Through the early development stages of this magazine, and research stages I took influence from the science fiction magazine, SFXs special edition horror issue. Keeping horror as the theme of the magazine made it link appropriately to the trailer and poster. 9. Using a banner at the top and bottom of the cover adds more information on the content of themagazine. The top banner is more of an attraction to the audience, as the consumer will be ableto view this on a newsstand before the rest of the information on the cover.Example from Total Filmmagazine 10. Using a main image on the magazine puts this as themain focus, and enables the magazine to beadvertising Indignation more than any other filmslisted on the magazine cover.I took influence from the Total Film cover, of the GreenLantern, similar to ours the main image is edited quite alot to bring across the genre of the film, this one beingsci-fi. 11. Magazine sellingline- typical of allmagazine genresThe magazine title is placed behind the character, as a symbolism of importance, this puts thecharacters of the film before the magazine, making it appear as though this is the main focus of themagazine.I added the blood splatter to the top left of the image for the aesthetics, as it is not a typicalconvention of a magazine, and adds something to the horror theme of the magazine. However, theSFX Horror edition which I looked at used this, and therefore I was slightly influence by some of thetechniques on their cover. 12. The barcode was added to the magazine, to make it professional, as a magazinecan only be physically sold by the seller by using the barcode system. This is atypical convention of a magazine.Total film lists the date of the issue, and theprice elsewhere to the barcode, however,because of the layout of our magazine I feltit was important to keep them together,making them easier to locate to theaudience. 13. To add to the aesthetics of thecover, I used a similar idea to theheadings on the SFX horrorissue, which used red squareswith scratchy style white fonts.Listed information in the style of Total Filmmagazine, a typical convention of usingdifferent font styles and lists to giveinformation on the content of the magazine. 14. POSTER 15. To achieve the aesthetics of a professional poster I created a set of credits for our film, which includedinformation on the cast and crew, as well as logos of companies like Dolby Digital, and Sony digitaldynamic sound 16. The tagline is a typical convention in the marketing of a film, ours being Justice wont bewitnessed.. we have used this in the poster, but not in the trailer because we chose we liked itwithout.I liked the style of the font and colour of the One Missed Call (American version) and the way it wassimple yet quite eerie. The use of red connotes blood, and danger, which is the same in our poster,to symbolise the horror conventions of the film. 17. To create the title for the poster, I have used a similar style to the trailer, making the themescontinuous. The poster has a filter to make it appear more hand-held, gritty and this is used toprovide a sense of realism. So to keep the distortion, creating a sense of disorientation, I put thesame filter on the text.This is similar to the blurred style of the One Missed Call poster, which I felt was similar to thetagline of our poster. 18. A lot of horror posters use simple images, and simple layouts, we did ours using a simplebackground image and edited filters, and other images to create a layered effect. This makes oursdifferent to other posters, and breaks out from the typical conventions. I have used these effects onthe poster to simply add to the sense of disorientation and the fear of the unknown which comesacross in the trailer. 19. As with most films, we have used a recurring font style throughout our trailer, magazine and poster. This creates an element of continuity, adding to the level of professionalism to our project.The series of ParanormalActivity films, and postersused the same font style, in avariation of colours for theirmarketing, and this influencedour continuity for eachproduct.