Typefaces The artists name is immediately highlighted due to the bold

text used her (Devil Breeze). We tried to use a close typography to that of the original band. We felt otherwise it would lose its identity. We wanted the artist name to be large and take precedence over the album which also includes the

name in a much smaller size. Generally indie rock group use two fonts to distinguish the two information that are displayed. I feel that we have met this convention as we used two fonts, a one suggested by me ‘Devi l breeze’ from dafont

and ‘Adam CG Pro’ that was used for track l ist and also in the information for ad underneath the name of band. This therefore enhanced our plain background with a colour

contrast of black and white, especially highlighting the line ‘INCLUDING THE NEW SONG’ “DEMONS” with orange colour we wanted to emphases this as it’s the song from our music video.

SMOKE+MIRROS album advert influenced us in creating our advert we used the two colour contrasts. They have also used this in their advert.

Mise-en-scene An extremely important aspect of our album cover is how we used the location as a strong focus to signify the genre. We have therefore conformed to the codes and convention indie rock. Furthermore, from our audience profile we found that

our core audience were between the ages of 15-24 we expected the majority to be students, but many of them being a fashion enthusiast and trendy. Therefore we wanted to

apply this, had our protagonist wear a black Hollister t-shirt and a check shirt. The 1975 continue with their consistent and used the

rectangle outline in the album cover to promote their album. This was a common theme in their album, digipak and music video creating a synergy and it also works as another way of identifying the band from audience perspective. It has also

occurred to me how extremely detached and perhaps emotionless they seem in terms of their visual artwork and how they don’t seem to care too much about fancy advertise

to attract audience. They also remain faceless in both the digipak and ad.

As we were required to create an advert for the artist, I looked at magazine adverts for indie rock group. I immediately recognised a reoccurring theme as they all had features such as the artist and album name, rating and logo, a possibly release date. In our advert, we decided to carry these features along; we didn’t particularly want to the actual date instead used ‘available on iTunes’ making it more instant rather than waiting game. Although having a set date has its advantages in terms of creating a buzz around which is important, however we felt that the artist itself is well established and has a large fan base already. We have also challenged the typical convention associated with indie rock

by deliberately placing a link to the artist website.

In the inside panels we wanted to utilise the genre, from all the pictures, its clear what type of style of music it is. The use of ‘rule of thirds’ and protagonist facing away from the audience is evident throughout, making the focal point. Although the setting is slightly of track of the genre, we wanted to create a

binary opposite of the characters struggle.