ENHANCING YOUR WORK THROUGH THE STRATEGIC USE OF SOCIAL MEDIA AND OTHER TECHNOLOGY TOOLS

Stephen D. Luke, Ed.D.Director, National Dissemination Center for Children with Disabilities (NDC/NICHCY)

Region 2 RPTAC ConferenceJune 22-24, 2009

OU

TLINE

1. Introduction to OSEP TA&D2. Overview of TACC3. Overview of NDC/NICHCY4. Technology Tools & Analytics• Web Analytics• Email Analytics• Social Media Analytics

1. OVERVIEW OF OSEP TA&D

TA&D

NETW

ORK

OVERVIEW

OF TH

E TA&D

N

ETWO

RKORGANIZATIONAL STRUCTURE: U.S. Department of Education

OVERVIEW

OF TH

E TA&D

N

ETWO

RKORGANIZATIONAL STRUCTURE: OSERS

OSERS

OSEP

NDC

TACC

CADRE

NECTAC

SISEP

ALLIANCE

ECAC

Etc.

NIDRR RSA

OVERVIEW

OF TH

E TA&D

N

ETWO

RKAll About the TA&D Network

•OSEP receives Part D Discretionary money from the Individuals with Disabilities Education Act (IDEA) to fund technical assistance and dissemination centers loosely referred to as the Technical Assistance and Dissemination Network (TA&D).

•This group of 40-50 centers works collaboratively to coordinate their efforts to ensure states receive the most appropriate assistance possible without duplication of efforts, effectively and efficiently leveraging OSEP’s limited resources. These centers are each competitively awarded, most in five year cycles.

OVERVIEW

OF TH

E TA&D

N

ETWO

RKAll About the TA&D Network (cont.)

There are several types of centers funded by OSEP- specialty or topical centers, regional centers or both. Specialty or topical centers are national centers generally funded to address one topic or a group of related topics: • National Drop Out Prevention Center• National Center on Response to Intervention (RTI)

Regional centers like the serve a particular region of the country on a wide variety of topic areas:

• Regional Resource Center Program• Regional Parent Technical Assistance Centers

There are also four regional centers who work on a particular set of topics around postsecondary opportunities for students who are deaf or hard of hearing:

• PEPNet Northeast, Midwest, South and West

OVERVIEW

OF TH

E TA&D

N

ETWO

RKThe “Placemat”

http://www.rrfcnetwork.org/content/view/137/192/

OVERVIEW

OF TH

E TA&D

N

ETWO

RKORGANIZATIONAL STRUCTURE: OSERS

OSERS

OSEP

NDC

TACC

CADRE

NECTAC

SISEP

ALLIANCE

ECAC

Etc.

NIDRR RSA

2. OVERVIEW OF TACC

TACC OVERVIEW

TACC OVERVIEW

TECHNICAL ASSISTANCE COORDINATION CENTER (TACC)

TACC assists OSEP in supporting ongoing communication, collaboration, and coordination among the centers in the OSEP-funded TA&D Network, and between these centers and other relevant federally-funded TA&D centers, national professional organizations, and a broad spectrum of stakeholders. Their activities include :•The Matrix•Discretionary Database•TACommunities•SPP/APR Calendar•IDEA.gov•tadnet.ning.com

TACC OVERVIEW

The “MATRIX”

•The Matrix is an extensive database of activities under taken by OSEP’s TA&D projects and the Office of Elementary and Secondary Education’s (OESE) Comprehensive Centers. Information is entered about activities of the projects and centers in the Matrix, and this database of activities allows states, stakeholders, projects, centers, and others to view the work happening in states and jurisdictions across the U.S.

•This database provides one location for OSEP, OESE, states, projects, centers, and others to get the latest information on services available and delivered to states, locals and other recipients.

http://matrix2.rrfcnetwork.org/

OVERVIEW

OF TH

E TA&D

N

ETWO

RKThe “MATRIX”

TACC OVERVIEW

Discretionary Database

OSEP is dedicated to improving results for infants, toddlers, children and youth with disabilities ages birth through 21. To this end, OSEP provides leadership and financial support to assist states and local districts, including funding approximately 1,000 grants and contracts. If you'd like to know what grants and contracts OSEP has funded as part of its initiatives to improve results for children with disabilities, search the discretionary database. This database offers complete listings of OSEP's grants and contracts through the SEARCH feature and in print (as PDF files). http://old.nichcy.org/directories/

TACC OVERVIEW

TACommunities

15

In 2003, OSEP began a new initiative, offering a “platform” www.tacommunities.org, utilizing a CoP strategy for SEA and LEA agency members and other key stakeholders facing similar program improvement challenges to share their expertise, issues and solutions that would allow them to work on developing better outcomes for children and youth with disabilities and their families.

TACC OVERVIEW

Why OSEP Initiated TACommunities

16

• To bridge knowledge – practice gap

• To provide TA to all who desire and/or need it

• To move promising practices beyond pockets of excellence

TACC OVERVIEW

Goals of TACommunities

17

•Increase use of high quality research-based information and effective policies and practices;•Identify solutions to key issues and challenges;•Enhance shared learning;•Prevent duplication of effort;•Facilitate connections and collaboration;•Develop new service system capacities; and•Implement IDEA for better outcomes for students with disabilities.

TACC OVERVIEW

SPP/APR Calendar

•This tool is used to assist States with the preparation and timely completion of the State Performance Plan (SPP) and Annual Performance Report (APR).•Resources and events are posted on the SPP/APR Calendar on an ongoing basis to ensure access to the most current information.http://spp-apr-calendar.rrfcnetwork.org/

TACC OVERVIEW

Building the Legacy: IDEA 2004

IDEA.ed.gov was created to provide a "one-stop shop" for resources related to IDEA and its implementing regulations, released on August 3, 2006. It is a "living" website changing and growing as resources and information become available.

The site provides searchable versions of IDEA and the regulations, access to cross-referenced content from other laws (e.g., the No Child Left Behind Act (NCLB), the Family Education Rights and Privacy Act (FERPA), etc.), video clips on selected topics, topic briefs on selected regulations, links to OSEP's TA&D Network and a Q&A Corner where you can submit questions, and a variety of other information sources.

http://idea.ed.gov/

TACC OVERVIEW

tadnet.ning.com

http://tadnet.ning.com/ - a new social networking site designed to support and strengthen communication and information exchange across the TA&D network and beyond.

•In this community space individuals from across the TA&D Network can easily connect with others, participate in discussions, and create or join targeted special interests groups. In our efforts to provide increased flexibility in creating group work space this is one option for centers to use.• This new space leverages the Ning social networking platform. What is Ning? Ning is the second fastest-growing social networking platform (right behind Twitter) and now hosts more than 1,000,000 customized social networks. • How might you use this space? Feel free to go in, look around, and get familiar with the site - it is yours to use to exchange information with other centers, your clients, plus you can establish groups or share resources - there are many possibilities.

TACC OVERVIEW

For More Information:

Contact the Technical Assistance Coordination

Center (TACC)

202-884-8215 or tacc@aed.org

Thanks!

3. OVERVIEW OF NDC

NATIO

NAL D

ISSEMIN

ATION

CENTER

ACKNOWLEDGEMENTS

Suzanne Ripley

NATIO

NAL D

ISSEMIN

ATION

CENTER

(KIN)

http://familysupportclearinghouse.org/Pages/Home.aspx

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC/NICHCY PROJECT PRIORITIES

Develop and disseminate information about children with disabilities and IDEA that will be readily accessible to a broad range of audiences.

Provide leadership in the design and implementation of integrated, responsive, and effective information dissemination strategies.

OVERVIEW

OF TH

E ND

CRESOURCES & INFORMATION RESPONSE

NDC/NICHCY provides a full range of information on:• disabilities in infants, toddlers, children, and youth, • IDEA, which is the law authorizing special education, • No Child Left Behind (as it relates to children with disabilities), and • research-based information on effective educational practices.

OVERVIEW

OF TH

E ND

CMONTHLY NEWSLETTER: NEWS YOU CAN USE

8,800+ subscribers can’t be wrong! Sign up to receive NDC/NICHCY’s monthly News You Can Use at:

www.nichcy.org

OVERVIEW

OF TH

E ND

C: ACTIVITIESDISSEMINATION EXPERTISE

New Project Priority: Provide leadership & guidance in

all things “dissemination.”

OVERVIEW

OF ACTIVITIES

DISSEMINATION COMMUNITY OF PRACTICE

Join the Dissemination Community of Practice at

tadnet.ning.com

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC WEBSITE

NATIO

NAL D

ISSEMIN

ATION

CENTER

‘member this?

http://www.rrfcnetwork.org/content/view/137/192/

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC/NICHCY Search

NATIO

NAL D

ISSEMIN

ATION

CENTER

TA&D’s

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC Search- Filtered Results By Project

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC Search- Filtered Results By Type

NATIO

NAL D

ISSEMIN

ATION

CENTER

4. TECHNOLOGY TOOLS & ANALYTICS

NATIO

NAL D

ISSEMIN

ATION

CENTER

WEBSITE ANALYTICS - Definition

(wěb'sīt‘ ān'ə-lĭt'ĭks)

n. Measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage. [1]

1. http://www.webanalyticsassociation.org/aboutus/

NATIO

NAL D

ISSEMIN

ATION

CENTER

WEBSITE ANALYTICS - Tools

Clicky:http://www.getclicky.com/

Google Analytics:http://www.google.com/analytics

Mint:http://www.haveamint.com/

Piwik:http://piwik.org/

SiteMeter:http://www.sitemeter.com/

StatCounter:

http://www.statcounter.com/

W3Counter:http://www.w3counter.com/

Web Trends:http://www.webtrends.com

Woopra:http://www.woopra.com/

Yahoo Web Analytics:http://web.analytics.yahoo.com/

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS

NATIO

NAL D

ISSEMIN

ATION

CENTER – TA&

D 2009

GOOGLE ANALYTICS – World View

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – World View

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Country View

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – State View

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – City Details

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Keywords

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Site Overlay

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Site Overlay

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Top Content

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Downloads

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Drilling Down

NATIO

NAL D

ISSEMIN

ATION

CENTER

NDC Search – TA&D Site Referrals

December 9, 2008 – March 17, 2009:

Visitors to nichcy.org have been referred to over 2,000 different pages across the TA&D Network a total of 10,155 times.

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Drilling Down

NATIO

NAL D

ISSEMIN

ATION

CENTER

GOOGLE ANALYTICS – Drilling Down

NATIO

NAL D

ISSEMIN

ATION

CENTER

WEB ANALYTICS - Triangulation

VisitorFeedback:

SocialSharing:

NATIO

NAL D

ISSEMIN

ATION

CENTER

RESOURCES – Web Analytics

Glossary - http://seo.grassroots.org/analytics

Google Analytics Official Blog - http://analytics.blogspot.com/

The Missing Google Analytics Manual - collection of links to implement, configure and get insights from Google Analytics: http://www.grokdotcom.com/2009/02/16/the-missing-google-analytics-manual/

The Ultimate Google Analytics Plugins, Hacks & Tricks Collection: http://www.grokdotcom.com/2008/10/16/google_analytics_hacks/

50 Resources for Getting the Most Out of Google Analytics:http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/

Occam’s Razor - http://www.kaushik.net/avinash/2007/05/google-analytics-is-re-launched-do-these-five-things-first-in-v2.html

Creating Custom Reports - http://www.epikone.com/blog/2009/03/12/find-out-when-your-campaigns-suck-with-ga-custom-reports/

NATIO

NAL D

ISSEMIN

ATION

CENTER

Email Analytics

NATIO

NAL D

ISSEMIN

ATION

CENTER

E-NEWS ANALYTICS

NATIO

NAL D

ISSEMIN

ATION

CENTER

E-NEWS ANALYTICS - Tools

COMMERCIAL

Campaigner:http://www.campaigner.com

Constant Contact:http://www.constantcontact.com

iContact:http://www.icontact.com

Lyris HQhttp://www.lyris.com

Vertical Response http://www.verticalresponse.com/ FREE/OPEN SOURCE

Mailman:http://www.list.org/features.html

PHP List:http://www.phplist.com/

OpenEMM:http://sourceforge.net/projects/openemm/

SugarCRM:http://www.sugarcrm.com/crm/

NATIO

NAL D

ISSEMIN

ATION

CENTER

E-NEWS ANALYTICS – Click Monitoring

NATIO

NAL D

ISSEMIN

ATION

CENTER

Social Media Analytics

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Video

Captioning Tools• http://www.overstream.net/

• http://billcreswell.wordpress.com/other-caption-resources/captioning-tools/

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Video

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Video

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Viral Video

“Did You Know” – a compelling video first presented by Karl Fisch at a high school faculty meeting in August 2006. It has since been viewed over 20 million times!• The video: http://www.youtube.com/watch?v=pMcfrLYDm2U • The story behind the video:

http://shifthappens.wikispaces.com/History+of+the+Presentation

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Video Analytics

TubeMogul – upload to over 20 top video sharing sites. Powerful analytics on who, what, and how videos are being viewed. http://www.tubemogul.com/index.php

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - RSS

RSS – Real Simple Syndication.Publish frequently updated works—such as blog entries, news headlines, audio, and video1.

1. Libby, Dan (1999-07-10). "RSS 0.91 Spec, revision 3"

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - RSS

“RSS In Plain English” – http://www.youtube.com/watch?v=0klgLsSxGsU

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - RSS

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - RSS Analytics

RSS Analytic Tools:• CopyGator: http://www.copygator.com • FeedBurner: http://www.feedburner.com

How-to’s• http://www.blogperfume.com/feed-analysis/• http://pingblogs.blogspot.com/2005/07/how-to-monitor-rss-feed-traffic.html

• Web Trends: http://webtrends.com

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Blogging Tools

Top Blogging Platforms:http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-choice-among-the-top-100-blogs/

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Blog Analytics

What to Measure:• Audience

• Onsite “visitors”• Offsite “subscribers”

• Conversation – number and length of comments• Citations – number of blogs linking to yours

How to Measure:• Blog Admin Panel (e.g.: Blogger, WordPress, TypePad)• BlogLines: http://www.bloglines.com/ • Blog Pulse: http://www.blogpulse.com/index.html • Feedburner: http://www.feedburner.com• Google Alerts: http://www.google.com/alerts • Google Analytics: http://www.google.com/analytics • Google Blog Search: http://blogsearch.google.com/ • Technorati: http://technorati.com/ • Yahoo Alerts: http://alerts.yahoo.com/

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Social Bookmarking

StumbleUpon: http://www.stumbleupon.com

Del.icio.us: http://del.icio.us

Digg: http://digg.com

Furl: http://furl.net

Diigo: http://www.diigo.com

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Social Bookmarking

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Social Bookmarking

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Social Bookmarking

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL MEDIA - Social Bookmarking

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Facebook

Facebook:• 175 million active users1

• 127% growth in 20082 • 7th most popular website

in the world2

Twitter:• 54 million monthly visits• 1,382% growth in 20083

1. http://www.facebook.com/press/info.php?statistics 2.http://www.switched.com/2009/01/27/facebook-overtakes-myspace-as-most-popular-social-networking-sit?icid=sphere_wpcom_inline 3.http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/

(Statistics retrieved 3/17/2009 & 6/22/09)

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Facebook

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Facebook Analytics

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Twitter

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING – Twitter Analytics

What & How to Measure:• ReTweets (RT)• @Replies• Click Tracking• bit.ly: http://bit.ly • hootsite: http://hootsuite.com/ • tweetburner: http://tweetburner.com/

• Alerts• TweetBeep: http://tweetbeep.com • Twilert: http://www.twilert.com

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Resources

Facebook:• Create a page for your organization:

http://www.facebook.com/FacebookPages?sid=fbece3f085db5d053fc869c2e5117e92&ref=s#/advertising/?pages

• How To Develop A Facebook Page That Attracts Millions of Fanshttp://www.allfacebook.com/2009/03/facebook-page-strategy/

Twitter:• HOW TO: Win Friends and Twinfluence People

http://mashable.com/2008/12/19/how-to-win-twitter-friends/

• 10 Reasons Why You Should Use Twitterhttp://digitallabz.com/blogs/10-reasons-you-should-use-twitter.html

ACKNO

WLED

GEM

ENTS

NATIONAL DISSEMINATION CENTER FOR CHILDREN WITH DISABILITIES (NDC)

• Leila Brandt, Graduate Student Intern

• Kyrie Dragoo, Project Associate

• Sarah Escowitz, Information and Resources Coordinator

• Lisa Küpper, Writer

• Stephen Luke, Director

• Indira Medina, Information and Resource Specialist

• Suzanne Ripley, Principal Investigator

• Richard Sawyer, Evaluation Coordinator

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Ning

http://tadnet.ning.com/

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Resources

SlideBoom:• www.slideboom.com

SlideShare:• www.slideshare.com

NATIO

NAL D

ISSEMIN

ATION

CENTER

SOCIAL NETWORKING - Resources

Example of Slideboom presentation embedded on NICHCY site:

THAN

K YOU

!

Stephen D. Luke, Ed.D.sluke@aed.orgwww.nichcy.orgwww.facebook.com/nichcywww.twitt er.com/DrNICHCYwww.linkedin.com/stephenluke