How  to  generate  be,er,  more  effec1ve  conversa1ons  for  your    online  English  language  tutoring  service  

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Executive Summary

The  demand  for  one-­‐to-­‐one  online  English  

language  conversa1on  lessons  and  tutoring  has  never  been  greater.  

At  the  same  1me,  compe44on  is  heavy;  

service  offerings  are  very  similar  and  users  oAen  drop  out  aAer  a  few  

sessions.    

How  can  you  add  value  to  your  offering,  and    generate  be6er,  more  pedagogically  effec4ve  

conversa1ons  which  will  keep  customers  coming  back  again  and  again  for  more  sessions?  

 

Marke4ng  Challenge  

iFrame banners on websites and blogs Executive Summary Marke4ng  Challenge  

Provide  added  value  immediately  

Make  the  language  tutoring  experience  more  produc4ve  

Create  an  incen1ve  for  con4nued  

tutoring  engagement  

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You  can  provide  access  to  English  A,ack’s  entertainment  immersion  content  instantaneously,  upon  your  customers’  purchase  of  your  service.  They  can  thus  broaden  and  deepen  their  language  learning  experience,  co-­‐branded  with  your  brand,  right  away.      

Having  both  the  tutor  and  the  learner  “prep”  for  a  conversa1on  session  by  playing  through  the  same  video  lesson  –  or  playing  it  through  simultaneously  on  the  call  –  provides  natural  and  s4mula4ng  conversa4on  context  based  on  authen1c  input.  

Designa1ng  a  video  lesson  to  be  played  prior  to  the  next  tutoring  session  provides  a  further  incen4ve  to  keep  the  next  tutoring  appointment  and  explore  new  conversa1on  topics.  

Introducing  

www.english-­‐a6ack.com  

           

Regardless  of  teaching  methods,  improvement  in  language  skills  can  only  

come  about  with  frequency  of  exposure  to  -­‐  and  use  of  -­‐  the  target  

language.      

The English Attack Motivational Approach

               

Today’s  genera1on  of  learners  will  only  prac1ce  English  language  skills  on  

a  truly  regular  and  frequent  basis  if  they  are  

mo1vated  to  do  so.  Interes1ng,  current  and  authen1c  entertainment  

content  is  a  key  mo1vator.  

               

A  learning  resource  that  features  such  content,  regularly  refreshed  and  packaged  for  learners  of  

all  levels  within  a  mo1va1onal  ecosystem,  creates  the  condi1ons  required  for  effec1ve  language  learning.  

   How  does        it  work?  

More effective learning through increased and enhanced exposure to English

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The largest, most current range of EFL / ESL learning content based on authentic entertainment video

•  Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…

•  Available as or even before films are showing in local cinemas

•  Four difficulty levels •  Fresh content published daily •  Short sessions: 12 – 15mn to complete

The largest catalogue of English language learning visual dictionaries

•  Over 260 thematic dictionaries •  Over 5000 vocabulary files •  Each item is illustrated, defined, used in a

sample sentence, and has an audio file for correct pronunciation

A constantly updated collection of EFL exercises based on current, authentic entertainment content …    What  is  it?  

… within a service creating motivation, repeat use and a sense of progress…

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The only range of quality games dynamically driven by every learning unit

•  Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.

•  All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible

The most gamified learning service, for motivation and engagement

•  10 Card types •  50 Achievement Levels •  25 Badges to be earned •  Points for Learning Units completed, and

games played •  Coaching function showing progress •  Global social network and community

activity feeds, friends, messages

   What  is  it?  

… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.

87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week

                 

Average weekly site use duration: 2h 28 mins, of which over 80% on actual

exercises. 9.8 exercises completed per week

   What  is  it?  

The world’s most global EFL online service, available in 25 interface languages & used worldwide    What  is  it?  

A user interface available in 26 languages

•  The option of a user interface in their L1 allows lower-level learners to use the site quickly and confidently. Languages include Chinese (Simplified and Traditional), Japanese, Korean, Arabic, Russian, Spanish, Portuguese, French, Italian, German, Polish and Czech.

A growing list of prestigious partners

•  English Attack! has been adopted as a pedagogical resource by a wide range of ELT publishers, language schools, educational authorities and educational service providers who have recognised the effectiveness of the digital immersion approach and its complementarity with other methods of English language instruction.

Adding    English  A6ack!  to  your    online  English  language  tutoring  service  

Adding  English  A6ack!  to  your  English  tutoring  service  Provide  added  value  &  rich  content  immediately  

•  By  bundling  in  Premium  access  to  English  A,ack  with  your  online  tutoring  service,  you  provide  instant  value  to  your  client  by  adding  a  highly  innova1ve,  dynamic  and  effec1ve  learning  resource  to  your  offer,  with  a  substan1al  (€12/month)  perceived  value  but  at  very  low  actual  cost  to  you.  

     •  Your  users  will  gain  instant  access  to  over  1,000  video  English  lessons,  over  5,000  mul1media  vocabulary  files  and  5,000  learning  unit  /  learning  game  combina1ons,  with  new  learning  units  published  daily.        

   •  The  version  of  English  A,ack!  your  customer  will  enjoy  will  carry  your  name,  your  logo,  and  your  message  informing  him  or  her  that  Premium  Access  has  been  provided  by  you.    

Adding  English  A6ack!  to  your  English  tutoring  service:  Making  the  travel  study  experience  more  produc4ve  

•  Premium  access  to  exercises  based  on  the  very  latest  films,  TV  series,  and  music  videos  is  the  ideal  prepara1on  for  general  conversa1on,  in  which  the  current  events  /  cultural  dimension  is  just  as  important  as  are  formal  language  competencies.  

         •  By  preparing  for  a  conversa1on  session  using  a  designated  video  lesson,  your  customers  will  be  able  to  enter  that  conversa1on  with  something  current,  interes1ng  and  mul1-­‐dimensional  to  talk  about,  and  they  will  have  absorbed  the  vocabulary  and  usage  elements  that  will  help  them  in  that  conversa1on.  

   •  They  will  thus  enter  the  conversa1on  more  prepared,  more  confident,  and  more  focused  on  a  topic  and  its  related  language  elements.  Their  en1re  tutoring  session  will  be  enhanced  as  a  result.    

Adding  English  A6ack!  to  your  English  tutoring  service:  Keep  them  coming  back  for  more.  

Towards  the  end  of  a  one-­‐on-­‐one  tutoring  session,  the  tutor  can  instruct  the  learner  to  prep  for  the  next  session  by  doing  a  specific  video  English  lesson.      Alterna1vely,  some  1me  can  be  spent  on  the  call  deciding  jointly,  with  the  learner,  which  video  lesson  can  be  used  as  the  basis  of  the  next  session.      Having  an  interes1ng,  video-­‐enhanced  topic,  with  learning  support,  set  up  for  the  next  tutoring  session  will  make  it  more  likely  that  the  learner  keeps  the  session  appointment.        

   Tutors  can  even  line  up  a  series  of  video  English  lessons  on  a  given  theme  or  topic,  thus  crea1ng  a  coherent  “conversa1on  course”  to  engage  the  learner  even  more  deeply.        

iFrame banners on websites and blogs Getting started Marke4ng  Challenge  

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Tell  us  how  many  learners  to  whom  you  would  like  to  give  access  to  English  A,ack!,  and  the  desired  dura1on,  in  months,  of  the  access  (minimum  3  months).  We’ll  give  you  an  immediate  cost  quote.  

Send  us  your  company  logo,  and  we’ll  set  up  your  branding  on  the  site  and  send  you  the  access  codes.  You  send  the  individual  access  codes  to  your  customers.  

BK5897  AZ2356  

VX1249  LY8592  CS4897  

Your  customers  get  an  immediate,  relevant,  branded  benefit;  you  retain  share  of  mind  before,  during  and  aAer  the  tutoring  sessions,  and  you  generate  increased  customer  loyalty  and  repeat  business.  

For more information, contact:

Paul  Maglione  Co-­‐founder,  English  A,ack!  LinkedIn  Profile:  h,ps://www.linkedin.com/in/paulmaglione  Twi,er:  @paulmaglione  E-­‐mail:  paul.maglione@english-­‐a,ack.com  Phone:  +33  6  12  76  60  23  

Other  useful  links:    For  more  on  our  pedagogical  principles:  h,p://blog.english-­‐a,ack.com/  English  A,ack!  for  Schools:  h,p://slidesha.re/RoiZES  English  A,ack!  for  Companies:  h,p://slidesha.re/1uV2ulF  Using  video  in  EFL:    h,p://slidesha.re/1gAj6T2  The  English  A,ack!  Facebook  Page:  h,ps://www.facebook.com/EnglishA,ack    

Adding  English  A6ack!  to  your    English  tutoring  service