ENGLISH FINAL ASSIGNMENT

Topic: Analyses of

businesses on different settings.

Group members:• Parham Farhadpoor • Hasan Rubayet• James Moy Chin Hoong

VS

CHINA HOUSE

• Founded by Narelle McMurtrie • October 2011• Contact number: 04-2637299• Main Products

~ Homemade cakes

• Open daily

~ Mon-Fri 0900am-1200am

~ Sat & Sun 0900am-0100am

Motive(s) for starting the business

• To portrait the fusion of heritage & modernity• Unique for heartening the art culture around Penang

Island

OTHER products or services sold in CHINA HOUSE• Bar• Vine Store• Fine Dining• Restaurant w/ special signature dish

E.g. Ginger Buds Spaghetti

w/ grilled chicken

OTHER products or services sold in CHINA HOUSE (Con’t)

• Reading space• Galleries • Art Space

- Which named as VIC

The recent development in CHINA HOUSE

• Upgraded the coffee machine • Added WI-FI• Gisela & Marcella Mueller Art &

Photography Exhibition

Number of competitors in their respective

geographical market

• The Twelve Cups • Edelweiss Cafe• Lighthouse Coffee• Kopitan Classic • Rainforest Bakery & Pastry • TRAFFIC • Campbell house • Brix & Baume

Top 3 competitors of CHINA HOUSE

• The Twelve Cups

• Founded in 2012• 10 minutes walking distance away

from CHINA HOUSE• Main Products

- Crepe Cakes & Coffee

Coffee Affagato

1st

• Lighthouse Coffee• Founded in 2006• 10-15 minutes walking distance

away from CHINA HOUSE• Main products

- Coffee & non-coffee based beverages

- Cakes

Top 3 competitors of CHINA HOUSE

2nd

Dilmah Tea

• TRAFFIC• Kitchen, bar & music

room• 10 minutes walking

distance away from CHINA HOUSE

• Main products- Western Food & beverages

Top 3 competitors of CHINA HOUSE

3rd

• Is hard to start up a unique café • Hard to find antique • Renovating without changing original look• Planning of menu

Obstacles & challenges

Strategies used & specialty

• 5 lounges in 1 café• Comedy or musical performances during

weekends • Used paper instead of table clothes • Maintain the traditions of the building• Bring in the art cultures and traditional

into the 21st century

Weakness• Private parking space

- Need to park by the road side• The space in the café is limited

- Too crowded• Lighting is not good enough

Improvements• Provide private parking spaces• Add more tables and chairs

(expansion)

DR. CAFE COFFEE

• Founded by Mr. Yousef S. Al Rajhi• 1997 • Contact number: 800 122-8222 (Available 24/7)• Main Products

~ Coffee & Teas • Open daily

~ Mon-Sun 0830am-1030pm

~ Friday CLOSED

History of Dr. Café Coffee• Exploring the world & visiting coffee houses • Searching for the perfect cup of coffee• Inspired during his journey at Yemen• Focus of interest to meet and socialize with

friends • Passion for coffee• Started first coffee shop (kiosk bar) in a small

shopping mall in 1997

Motive(s) for starting the business

• Belief & love of the magic beans (coffee)

• Preserve the classic value of coffee traditions in a new way

OTHER products or services sold in DR. Café • Fruits juice & cocktails• Franilla • Food• E.g. Cakes, sandwiches, donuts & etc.

• Coffee and Tea bags• Merchandise • E.g. Tumbler & Coffee Brewtech

The future development of DR. Café

• Focusing primarily on Middle East and Asia Pacific market

• More than 650 branches • In 2015

• Namoo bistro • San Francisco Coffee• The Red Beanbag• O’briens – Irish Sandwich Café • Marmalade Café

Number of competitors in their respective

geographical market

• San Francisco Coffee• Founded in 1997• Right Opposite DR. Café • Main products- Coffee and Snacks

E.g. Cakes & Donuts

Top 3 competitors of DR. Café

1st

• The Red Beanbag• Founded in 2011• Right upstairs of DR. Café • Main Products - Food & beverages & Coffee

Top 3 competitors of DR. Café

2nd

• O’briens – Irish Sandwich Café • Founded in 1988• Opposite DR. Café• Main products- Sandwiches & Coffee

Top 3 competitors of DR. Café

3rd

Obstacles & challenges • Travel around to look for best coffee beans

• Maintain the qualities • Big challenge to compete with big coffee shops

E.g. Starbucks and Coffee Beans

• Fast and convenient • Choice of location

- Crowded place- Easy to get parking spaces

• Cheaper price compared to other franchising coffee shop

Strategies used & specialty

Weakness• Limitation of menu

- Too little choices • Not maintaining the International

Quality

- The services

Improvements• Expand the menu

- Add more choices of food and beverages• Employ skilled waiters

- Good attitudes

Starbucks

• Founded in1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl

• Main Products: Coffee

• More than 18,000 branches in 62 countries

• The branch location: SS15, Subang Jaya, Selangor

THE BIO

History

• Howard Schulz joined Starbucks in 1982

• 1986 and then this café started expanding branches

• Becoming popular during 1990s

• And now the most popular cafe in the world

• Serving coffee with the highest possible quality

• mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Motives

Products and services

• Coffee with more than 30 blends

• Handcrafted beverages

• Merchandise such as mugs, books, and gifts

• Fresh foods including baked pastries, sandwiches, salads and many more

Competitors

Coffee Beans:

• Founded 1963

• The nearest branch is 1 Km away (same street)

• Products: Coffee, Tea (black tea, red tea, fruit tea), Merchandise, Powder (Chocolate, vanilla powder) are the main products

Flat White:

• 100 meter away

• The main product are coffee, cakes and snacks

• Famous for cakes and Nutella cappuccinos

MEEPLES European Boardgame café :

• founded in 2010 at Subang Jaya

• 100 meter away

• Providing board games

• Their main products are Coffee, Milkshake, Booze, Tea, Snacks & desserts

Obstacles

• Keeping the quality same for all branches

• Choosing the best locations

• Having a very tough competitor such as Coffee Bean

VS

Strategies

• creating the “third place” for everyone to go to between home and work

• Always giving costumers good experience

• Convenience

• Providing the best service possible to costumers

Weaknesses

• Limitation of menu

• Price

• Some costumers think that Starbucks can be substitute by other coffee shops

Recommendations

• adding more food into the menu such as breakfast and lunch set

• maintain the quality of the customer service as highest possible due to expensiveness of products

The SIMILARITIES

China House

• Nature of Business- Oligopoly

- All sell coffee & cakes

Dr. Café Coffee

Starbucks Coffee

The DIFFERENCES

China House• Multipurpose • Uniqueness• Fusion Style• 5 lounges in 1

café • Only one branch

Dr. Café Coffee• Single purpose• Normal • Modern style• Only 1 lounge• Many branches - Franchise

• Single purpose• Normal • Modern style• Only 1 lounge• Many branches - Franchise

Starbucks Coffee

References lists

• dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx • China House Penang. (2012-2013). China house. Retrieved from

http://www.chinahouse.com.my/ • Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china

house. • Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee. • Dr. Cafe Coffee. (2009). Art Of Espresso, 6. • coffee.org. (2013). History of starbucks. Retrieved from

http://www.coffee.org/history-of-starbucks• Interview by Parham Farhadpoor []. Brief bio of starbucks coffee. • Starbucks corporation. (1999). Retrieved from

http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html• Learning and development. (2013). Retrieved from

http://www.starbucks.com.my/about-us/career-center/learning-and-development• Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php

THANK YOU