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Involvement of childrenInvolvement of children

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Starting pointStarting point

!! Development of childrenDevelopment of children

!! Connecting to their worldConnecting to their world

!! Dealing with childrenDealing with children’’s issuess issues

!! Identification possibilitiesIdentification possibilities

!! Format fits to the contentFormat fits to the content

!! Invite children to act & participateInvite children to act & participate

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Do I know my targetgroup?Do I know my targetgroup?

Cognitive developmentCognitive development

Emotional developmentEmotional development

Social developmentSocial development

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6-12 years6-12 years

COGNITIVECOGNITIVE

!! Reading & writingReading & writing

!! Logical reasoningLogical reasoning

!! Concrete thinkingConcrete thinking

!! Short/long term memoryShort/long term memory

!! Awareness environmentAwareness environment

!! Learning strategiesLearning strategies

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6-12 years6-12 years

SOCIAL-EMOTIONALSOCIAL-EMOTIONAL

!! Capable to handle different emotionsCapable to handle different emotions

!! Growing understanding in the meaning of..Growing understanding in the meaning of..

!! Social relations extendSocial relations extend

!! Better dealing with stressBetter dealing with stress

!! Less egocentricLess egocentric

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teenagersteenagers

!! Big physical changeBig physical change

!! Abstract thinkingAbstract thinking

!! Independence fromIndependence from

parentsparents

!! Discovering ownDiscovering own

identityidentity

!! Strong need to shareStrong need to share

feelings withinfeelings within

peergrouppeergroup

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Quality standardsQuality standards

!! InvolvementInvolvement

!! CredibilityCredibility

!! Aesthetic qualityAesthetic quality

!! EntertainmentEntertainment

!! RolemodelRolemodel

!! Absence of harmfulAbsence of harmful

effectseffects

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Research & CreateResearch & Create

!! Content & designContent & design

!! InteractionInteraction

!! Look & feelLook & feel

!! TargetTarget

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TipsTips

!! www.bbc.co.uk/schoolswww.bbc.co.uk/schools

!! www.schooltvbeeldbank.nlwww.schooltvbeeldbank.nl

!! www.omroep.nl/zappwww.omroep.nl/zapp

!! www.barbie.nlwww.barbie.nl

!! www.nickolodeon.nlwww.nickolodeon.nl

!! www.hyves.nlwww.hyves.nl

!! www.funx.nlwww.funx.nl

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Portalstrategy is one wayPortalstrategy is one way…………

!! BannersBanners

!! E-mailE-mail

!! GamesGames

!! Viral marketingViral marketing

!! WeblogWeblog

!! SearchSearch

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From online to offline activitiesFrom online to offline activities