Social Media for Engagement

Academic Library is In a Relationship with Undergraduate Student

Updating your relationship status

Lib

rary

Library Resources & Technology Services (LRTS)

Scholarly Publishing & Digitization Services (SPADS)

Research Information Services (RIS)

Library Admin & Teaching and Learning Service (MOCS & TALS)

LRTS

SPADS

RIS

MOCS & TALS

Teaching and Learning Service

Marketing and Outreach

Corporate Services

Facebook

Youtube

Wikipedia

Blogger

Twitter

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% Reach of Social Media in Australia

% Re...

Social Media in Australia 2011 (Source: Burson-Marsteller)

Cultures and Communities

Age of Users in Australia

Facebook Twitter

Largest Age Segment

25-34 yrs27 %

45-54 yrs34 %

Over half of Facebook Users in Australia are aged 16-34 years

Gendered use of Social Media in Oz

Twitter Facebook

MaleFemale

TALS proposed…

• Social media policy & guidelines…• Access to post on Facebook page by TALS

staff…• Encouraging interaction on FB to improve our

Insights Metrics • Using appropriate language for the medium…• Making the most of the visual aspects of the

medium…

July 2012

UQLibrary’s

1stMarket Day

Stall

Next month, we will be discussing “Reclaiming the F Word”

oh, “hi…”

Image is not actual supervisor

Library Facebook page today…

the page since April...