Engaging business in soc media

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"Engaging Your Business in Social Media"

Dennis KahlDennis Kahl

UNL Extension EducatorUNL Extension Educator

[email protected]@unl.edu

University of NebraskaUniversity of Nebraska––LincolnLincoln

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Do you use any of these now?


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Did You Know 4.0AAbove link takes you to a 4 1/2 minute video

sharing new trends in social media.

Did You Know 4.0

Search YouTube ‘Did You Know 4.0?


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Things to Accept

• Your Website is one of the MOST important marketing tools.

• Your audience is active online.

• Technology can make your life easier!


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Features of Web 2.0

• Enhanced retail opportunities• Real-time web updates• Community support and loyalty• Dynamic web features increase market• Increased workforce and worker connectivity• Social and Professional Networking


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SNS Demographics

79% American adults used Internet79% American adults used Internet 46% of online American adults use a social 46% of online American adults use a social

networking sitenetworking site 65% of teens 12-17 use online social networks65% of teens 12-17 use online social networks Since August 2009, Facebook was the most Since August 2009, Facebook was the most

popular online social networkpopular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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Of adult SNS users:

73% have a Facebook account 73% have a Facebook account 48% have a MySpace profile 48% have a MySpace profile 14% have an account on LinkedIn 14% have an account on LinkedIn 1% each are on Yahoo, YouTube, Tagged, 1% each are on Yahoo, YouTube, Tagged,

Flickr and Classmates.comFlickr and Classmates.com 10-12% are on "other" sites such as Bebo, 10-12% are on "other" sites such as Bebo,

Last.FM, Digg, Blackplanet, Orkut, Hi5 and Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.comMatch.com

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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1 Cell Phone Text Amplify

Amplify Twitter and Wordpress

Twitter Facebook

Harness the power of SNS


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My Blackberry isn’t working!!!


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Why Should Your Business or Organizataion be a part of Social Media? Relationships – Putting a face your business and Relationships – Putting a face your business and

making them human.making them human. Allows you to reach audiences away from your Allows you to reach audiences away from your

immediate local area.immediate local area. Unites related groups and leverages the playing Unites related groups and leverages the playing

field.field. Great way to spread info to other groups in a quick Great way to spread info to other groups in a quick

manner.manner. Great way to tell your story to a variety of audiences.Great way to tell your story to a variety of audiences.


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First known for its ability to create social networks First known for its ability to create social networks of personal friends, thus sharing what’s happening, of personal friends, thus sharing what’s happening, photos, videos, etc.photos, videos, etc.

Now also considered as a great place to create a Now also considered as a great place to create a web page to reach targeted audiences in a direct web page to reach targeted audiences in a direct marketing way for very little cos.marketing way for very little cos.

Tie Facebook with Twitter and other media to create Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience.a marketing plan for a targeted audience.


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Facebook and Blog


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Example Facebook Businesses

Pepsi Refresh McDonalds Midwest Laboratories


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Join Facebook Page

Search ‘Nebraska Social Media Workshop’Search ‘Nebraska Social Media Workshop’


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Twitter.com


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How to use Twitter

Must have an account, which is free.Must have an account, which is free. Select a user name you can live withSelect a user name you can live with Determine password that you can rememberDetermine password that you can remember

Begin to follow peopleBegin to follow people Find groups that are of your interestFind groups that are of your interest Make contributions to the group for recognitionMake contributions to the group for recognition The more you contribute the more that people will The more you contribute the more that people will

followfollow Let’s see how it works.Let’s see how it works.


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Twitter Hashtags A hashtag in Twitter is a way for A hashtag in Twitter is a way for

many different people to write many different people to write about the same event and have it about the same event and have it all collected in one place. all collected in one place.

Green Expo is using the hashtag Green Expo is using the hashtag #negreenexpo .#negreenexpo .

You can add this into your tweet You can add this into your tweet mention the marketing workshop mention the marketing workshop so that other attendees can so that other attendees can easily find the info you post easily find the info you post about the workshop.about the workshop.

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Let’s Tweet

Send all your tweets including this Send all your tweets including this #hashtag first.#hashtag first.

#schuyler11#schuyler11


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TweetDeck


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Blogs


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extensioneducator.wordpress.com/


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Dorchestertimes.com (Blog)


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Huskerpreneur.com


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Flickr.com• Upload Photos

o Utilize tagso Join Groups

• Embed photography into website• GROW Nebraska photostream

o http://www.flickr.com/photos/grownebraska/• The Fruit Company

o http://flickr.com/photos/24575426@N07/


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Becoming Acquianted with SMS

Identify your target audienceIdentify your target audience Explore different social media toolsExplore different social media tools

How they work?How they work? What they can do?What they can do? How you can make one or more work for you?How you can make one or more work for you?

Search for other businesses similar to yours on Search for other businesses similar to yours on Facebook, Twitter, YouTube, Wordpress, Blogspot, Facebook, Twitter, YouTube, Wordpress, Blogspot, etc.etc.

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“Engaging Your Business in Social Media "

Dennis KahlDennis Kahl

UNL Extension EducatorUNL Extension Educator

[email protected]@unl.edu

Education

Engaging business in soc media