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Learn how to set adequate data privacy parameters around assignments that utilize social media, by educating students on how to safeguard and protect themselves, while enhancing their personal and professional reputations.
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Emerging Technologies in Higher Education: Privacy in Social Media
Learning Assignments
by Kathleen Jo
Community Manager for the
National University System
Table of Contents
• Programs and Social Media Platforms
• Educate Your Students
• Guidelines
• Privacy for All
• The Devil’s Advocate
• Questions
SOCIAL MEDIA PLATFORMS Which social media platforms make sense for which programs.
Programs • Marketing • Public Relations • Crisis Communications Example • Unprecedented outage
left millions in the dark http://www.utsandiego.com/news/2011/sep/08/widespread-power-outages-across-san-diego-county/
Programs • Journalism • Homeland Security and
Emergency Management • Business Continuity • Crisis Communications Example • When disaster struck Japan,
Google and Twitter became tech first responders http://www.mercurynews.com/business/ci_21870944/when-disaster-struck-japan-google-and-twitter-became
Blogging
Programs • Public Relations • Marketing • English • Almost any program you
can imagine Example • School of Health and
Human http://schoolofhealthandhumanservicesblog.blogspot.com/
Forums
Programs • Psychology • Sociology • Engineering • Anthropology Examples • Customer Service /
Technical Support http://forums.verizon.com
• Social Community http://nucommons.nu.edu
EDUCATE YOUR STUDENTS Knowledge is power, especially when it comes to social media.
Things to Teach Your Students About Social Media
• Social media posts live FOREVER online and can follow you where ever you go – http://mashable.com/2011/06/16
/weinergate-social-media-job-loss/
• Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, According to New CareerBuilder Survey – http://www.prnewswire.com/ne
ws-releases/thirty-seven-percent-of-companies-use-social-networks-to-research-potential-job-candidates-according-to-new-careerbuilder-survey-147885445.html
Ashley Payne
Things to Teach Your Students About Social Media
• Having a personal profile on social media *** IS NOT *** the same as representing a Company or Brand professionally
• There is no difference between your personal life and public life if you choose to utilize social media
• Anything you say or post can be SEEN BY EVERYONE
Things to Teach Your Students About Social Media
• What you post, tweet, list, name, or pin will reflect on your reputation
• Basic rules of communication still apply – Talking to yourself
– Negativity
– Positivity
– “Please” “Thank you” “You’re welcome”
Things to Teach Your Students About Social Media
• Personal Issues – TMI (Too Much Information)
• Expect the best and worst that humanity has to offer – Friendship – Love – Altruism – Hate speech – Profanity – Obscene images – And vice versa in regards to your
reputation
GUIDELINES How to protect your students’ privacy.
Guidelines
• Have students create social media accounts that have nothing to do with their personal accounts – Do not use their real names – Create different email address – Do not use NU in the
username – Reputation, reputation,
reputation
• Why – Protect the student’s real
name (FERPA) – Mindset – Risk Mitigation – Anonymity
Guidelines
• Never correct a student out in public – Private critiques via social
platform when possible
– Phone call
– Messenger bird
• Why – Best practice
– Grading critiques (FERPA)
Guidelines
• Use student aliases when speaking to them publically on any social media platform whenever possible – @NUHSEM vs. Dr.
Goldberg – Some platforms this is
not possible, e.g. LinkedIn
• Why – Protect the student’s real
name (FERPA)
Guidelines
• Never, ever speak about grades on social media
Why
• Grades and grade results are protected under FERPA laws
Guidelines
• Confirmation that a student is attending our institution via a social media post
Why
• FERPA
PRIVACY FOR ALL How to protect your privacy and the privacy of the institution.
Privacy for Faculty
• It is recommended that you do not friend students with your personal profile on any social media platform
• Teacher fired over ‘friending’ – http://www.boston.com/news
/local/articles/2011/05/26/facebook_misstep_gets_abington_substitute_teacher_fired/
Recommendation • Create a social media profile on
each platform ONLY for the purposes of teaching
• Do not use this account to post personal information EVER
Privacy for the Employer
• Below is an excerpt from our Social Media Guidelines for National University System Administrators
• Leaking a new product launch • The faculty’s employer has the right to privacy as well • Accreditation
Privacy for the Employer
• Another excerpt from our Social Media Guidelines for National University System Administrators
• It’s not new news anymore once it is leaked • The University no longer has the ability to make a “big splash” with a new
product announcement
THE DEVIL’S ADVOCATE Some answers to some questions.
Proof of Ownership
• What if a student needs to prove that their “alias” account is really theirs? – Private messaging
– What’s the secret password?
– Make a post with the secret password
– Change a picture
Crisis Situation
• What if a student gets involved in a crisis situation in social media? – Trial by fire, this is social
media after all – Failure is an option – Reiterate that this is a
part of the course
• 11 Biggest Social Media Disasters of 2012 – http://mashable.com/20
12/11/25/social-media-business-disasters-2012/
Friend Request Refusal
• Is there a canned response that I can use to politely refuse a student’s friend request?
– Why yes there is, I’m glad you asked
Hi (first name),
Due to a new National University
System social media policy, I am not
allowed to accept friend requests
from students, prospective students,
or alumni of the National University
System. Thank you for your
understanding in this matter.
Regards,
_______
QUESTIONS Was there something I missed?
Contact Information
• http://twitter.com/thekathleenjo