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Emerging Technologies in Higher Education: Privacy in Social Media Learning Assignments by Kathleen Jo Community Manager for the National University System

Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

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Learn how to set adequate data privacy parameters around assignments that utilize social media, by educating students on how to safeguard and protect themselves, while enhancing their personal and professional reputations.

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Page 1: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Emerging Technologies in Higher Education: Privacy in Social Media

Learning Assignments

by Kathleen Jo

Community Manager for the

National University System

Page 2: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Table of Contents

• Programs and Social Media Platforms

• Educate Your Students

• Guidelines

• Privacy for All

• The Devil’s Advocate

• Questions

Page 3: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

SOCIAL MEDIA PLATFORMS Which social media platforms make sense for which programs.

Page 4: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Facebook

Programs • Marketing • Public Relations • Crisis Communications Example • Unprecedented outage

left millions in the dark http://www.utsandiego.com/news/2011/sep/08/widespread-power-outages-across-san-diego-county/

Page 5: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Twitter

Programs • Journalism • Homeland Security and

Emergency Management • Business Continuity • Crisis Communications Example • When disaster struck Japan,

Google and Twitter became tech first responders http://www.mercurynews.com/business/ci_21870944/when-disaster-struck-japan-google-and-twitter-became

Page 6: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Blogging

Programs • Public Relations • Marketing • English • Almost any program you

can imagine Example • School of Health and

Human http://schoolofhealthandhumanservicesblog.blogspot.com/

Page 7: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Forums

Programs • Psychology • Sociology • Engineering • Anthropology Examples • Customer Service /

Technical Support http://forums.verizon.com

• Social Community http://nucommons.nu.edu

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EDUCATE YOUR STUDENTS Knowledge is power, especially when it comes to social media.

Page 9: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Things to Teach Your Students About Social Media

• Social media posts live FOREVER online and can follow you where ever you go – http://mashable.com/2011/06/16

/weinergate-social-media-job-loss/

• Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, According to New CareerBuilder Survey – http://www.prnewswire.com/ne

ws-releases/thirty-seven-percent-of-companies-use-social-networks-to-research-potential-job-candidates-according-to-new-careerbuilder-survey-147885445.html

Ashley Payne

Page 10: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Things to Teach Your Students About Social Media

• Having a personal profile on social media *** IS NOT *** the same as representing a Company or Brand professionally

• There is no difference between your personal life and public life if you choose to utilize social media

• Anything you say or post can be SEEN BY EVERYONE

Page 11: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Things to Teach Your Students About Social Media

• What you post, tweet, list, name, or pin will reflect on your reputation

• Basic rules of communication still apply – Talking to yourself

– Negativity

– Positivity

– “Please” “Thank you” “You’re welcome”

Page 12: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Things to Teach Your Students About Social Media

• Personal Issues – TMI (Too Much Information)

• Expect the best and worst that humanity has to offer – Friendship – Love – Altruism – Hate speech – Profanity – Obscene images – And vice versa in regards to your

reputation

Page 13: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

GUIDELINES How to protect your students’ privacy.

Page 14: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Guidelines

• Have students create social media accounts that have nothing to do with their personal accounts – Do not use their real names – Create different email address – Do not use NU in the

username – Reputation, reputation,

reputation

• Why – Protect the student’s real

name (FERPA) – Mindset – Risk Mitigation – Anonymity

Page 15: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Guidelines

• Never correct a student out in public – Private critiques via social

platform when possible

– Email

– Phone call

– Messenger bird

• Why – Best practice

– Grading critiques (FERPA)

Page 16: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Guidelines

• Use student aliases when speaking to them publically on any social media platform whenever possible – @NUHSEM vs. Dr.

Goldberg – Some platforms this is

not possible, e.g. LinkedIn

• Why – Protect the student’s real

name (FERPA)

Page 17: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Guidelines

• Never, ever speak about grades on social media

Why

• Grades and grade results are protected under FERPA laws

Page 18: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Guidelines

• Confirmation that a student is attending our institution via a social media post

Why

• FERPA

Page 19: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

PRIVACY FOR ALL How to protect your privacy and the privacy of the institution.

Page 20: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Privacy for Faculty

• It is recommended that you do not friend students with your personal profile on any social media platform

• Teacher fired over ‘friending’ – http://www.boston.com/news

/local/articles/2011/05/26/facebook_misstep_gets_abington_substitute_teacher_fired/

Recommendation • Create a social media profile on

each platform ONLY for the purposes of teaching

• Do not use this account to post personal information EVER

Page 21: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Privacy for the Employer

• Below is an excerpt from our Social Media Guidelines for National University System Administrators

• Leaking a new product launch • The faculty’s employer has the right to privacy as well • Accreditation

Page 22: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Privacy for the Employer

• Another excerpt from our Social Media Guidelines for National University System Administrators

• It’s not new news anymore once it is leaked • The University no longer has the ability to make a “big splash” with a new

product announcement

Page 23: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

THE DEVIL’S ADVOCATE Some answers to some questions.

Page 24: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Proof of Ownership

• What if a student needs to prove that their “alias” account is really theirs? – Private messaging

– What’s the secret password?

– Make a post with the secret password

– Change a picture

Page 26: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Friend Request Refusal

• Is there a canned response that I can use to politely refuse a student’s friend request?

– Why yes there is, I’m glad you asked

Hi (first name),

Due to a new National University

System social media policy, I am not

allowed to accept friend requests

from students, prospective students,

or alumni of the National University

System. Thank you for your

understanding in this matter.

Regards,

_______

Page 27: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

QUESTIONS Was there something I missed?

Page 28: Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

Contact Information

• http://twitter.com/thekathleenjo