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We're Educational Tutorial Services, an established company that has been providing quality tutoring services to children in foster care since 1996. InstantTutor is our online tutoring program, the first that targets foster youth around the world. Simply put, InstantTutor bridges the learning gap for foster care youth in grades K-12! What Makes Us Different Of course, we are not the first online tutoring program. We also are not the first one to suggest we are unique. We are, however, the first that specifically targets foster youth. Our longevity is proof of our commitment to our social mission. We are not a start-up that may or may not succeed. We will succeed! We have proven our value to the foster care community. We understand what it takes to bridge learning gaps experienced by youth in care. We have relationships with foster care agencies across the country as well as workforce investment boards that serve foster youth who have dropped out of school or aged out of the system. Our instructors are trained and dedicated. Yes, we only hire experienced teachers to help our students. They all have college degrees, some with a master's or doctorate degree. Many have special education credentials. More importantly, each of our instructors receives additional training to work with our students. Our tutors know how to engage foster youth and provide the unique encouragement each child needs to succeed academically. Tutors are available for every learning style and subject matter ranging from Algebra to SAT prep. Our tutoring program is intuitive and easy-to-use. We have partnered with an established e-learning company to build our platform which is completed. Tutors and students can communicate in real-time using a variety of tools from whiteboards to audio and video messaging. The student is able to upload homework assignments so the tutor can help the student instantly.
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Educational Tutorial Services
Lisa Russell, CEOwww.educationaltutorialservices.com
Problem• Nearly 30,000 youth age-out of the U.S.
foster care system without the skills needed to be self-sufficient.
• Only about 50% of youth in foster care will be reunified with their families.
• At least 60% of youth in care will be there longer than 12 months.
• Foster youth are twice as likely to repeat a grade in school due to interruptions in their education (multiple placements, etc.)
• Less than 2% of foster youth will earn a college degree compared to 24% of the general population.
• Typical outcomes for youth who age out of our foster care system:– 22% experience homelessness soon after
age 18– 33% live at or below poverty for years
following care– 75% of females will become pregnant at
least once by 24– 25% are incarcerated within 2 years of
leaving foster care– 25% are diagnosed with post-traumatic
stress disorder (PTSD)
• These outcomes have wide-reaching societal and economic impact on everyone
Solution• Targeted intensive academic interventions
performed by highly qualified teachers trained to work with youth in foster care
• Improve access to affordable homework assistance for all youth who need to catch up with their peers
• Make it easier for caregivers to help foster youth by removing transportation barriers and providing services on demand to meet scheduling needs
• InstantTutor – online tutoring program designed to meet the unique learning needs of youth in foster care
Students are able to upload homework assignments so their tutor can help them instantly.
Tutors and students communicate in real-time using a variety of tools from whiteboards to audio and video messaging.
Tutors are able to play pre-created YouTube video lessons to help students better understand specific learning concepts.
Students and tutors can share desktop screens to improve the tutoring sessions and speedup the student’s comprehension.
Market Opportunity• Approximately 700,000 youth in care annually in U.S.
• Between 2,000,000 and 5,000,000 foster youth around the world.
• Nearly 80% of U.S. households have Internet access.
• $56.2 billion e-learning business is likely to double by 2015.
• U.S., Europe, and Asia account for nearly 90% of e-learning market.
• Knowledge retention improves by nearly 60% with e-learning, making it a desirable and successful market.
Business Model• Fees for service ranging from $15 to $45
per hour of tutoring (potential of $2M to $101M annually)
• Additional revenue from non-foster care youth around the world who need tutoring
• Relevant paid advertising on site from complementary but not competitive companies
• Practice tests ($10) for exams including:– ACT – SAT (all subjects)– GED– GRE
$101M
$38M
Fees for Service ($101M with 2500 tutors)
Gross Revenue Net Profit
Traction• Long-standing relationships with
foster care agencies and advocates across the country and around the world
• Already invested the funds needed to build the interactive learning platform
• Beta site is nearly completed along with practice tests
• Have license for 50 tutors to begin providing tutoring immediately
• Recruited 50 tutors and have process in place to scale up to the desired 2500 tutors
• Strong international social media following and other contacts that have expressed interest in InstantTutor
• ETS CEO is advisory board member of national organization ready to connect their foster families to our tutoring services
Competition• General online tutoring agencies:
– Tutor.com– TutorTango.com– WyzAnt.com– TutorVista.com– InstaEdu.com– TutaPoint.com
• Foster care tutoring agencies:– ProfessionalTutors.com
• Foster care online tutoring agencies:– ProfessionalTutors.com
• Global online tutoring agencies:– Tutors-international.com
• Global foster care online tutoring agencies:– None
Competitive Advantages• Only agency offering online tutoring to foster youth on a global basis
• Our tutors are specifically trained to help bridge learning gaps experienced by youth in care who are multiple grades behind their peers
• We specialize in reading and math basics as the building foundation of all other learning
• InstantTutor is a multi-language learning platform that will match students to tutors based on language preference
• Our tutors are able to provide one-on-one assistance to students with learning and other disabilities
InstantTutor Features• 24/7 Access to Tutors
• Real-Time Tutoring
• Individual Tutoring
• Chat Capability
• Ask a Question Option
• Desktop Sharing
• Session Recording
• White Board
• 508 Compliant
• Video Chat
• Multiple Languages
• Resources for Parents
• Free Worksheets for Students
• Secure Site
• System Check
• Screened Tutors
• Special Needs Tutors
• Facebook Wall Paste & Friend Invite
Market Approach• Annual Marketing Budget: $78,750 for online, social media advertising, search engine optimization,
and direct mail
• Channels: past and current clients in U.S. and U.K., including foster care agencies, human services, Workforce Investment Boards, and schools
• Conversion Strategy: foster youth get discounted rate for tutoring, and we are looking to partner with an organization similar to iFoster to ensure all youth have computers
• Strategic Relationships: already have major partnerships in large metropolitan areas such as Los Angeles and San Francisco
• Average Customer Acquisition Cost: $15 which includes multiple marketing avenues
• Average Revenue Per User: $1,000 gross based on current average of 40 hours per student
• Average Life-Time Value of Customer: $400 net after paying tutors and covering administrative expenses
Financial Projections
Year 1 (50 Tutors) Year 2 (250 Tutors) Year 3 (1000 Tutors) Year 4 (2500 Tutors)$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$2,025,000$10,125,000
$40,500,000
$101,250,000
(Based on an average of $25/hour session, 8 sessions per tutor per day during the school year as well as summer school, assuming 75% capacity.)
ANN
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TORI
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GRO
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Our Team• MBA who started Educational Tutorial Services in 1996 when she
realized there were no tutoring organizations dedicated to foster youth.
• Provided in-home tutoring services to more than 20,000 foster youth across the country since starting company.
• Serves at least 2,000 youth annually through contractual relationships with foster care agencies and partnerships with workforce development boards.
• Hires and trains 500+ tutors annually to provide high quality tutoring to youth in care.
• Proven track record of strategic positioning, creative conceptualization and motivational leadership combined with an innate ability to build and maintain strong client relationships.
• Professional and personal accomplishments include:– Advisory Board Member, National Health Care Services for Foster Children– Honoree, Cystic Fibrosis Foundation's 50 Finest, 2011
Lisa RussellCEO & Founder
Our Team• Julianna has been an Educational Coordinator for ETS
since 2009. She hires, trains, and supervises tutors. Julianna ensures all tutors and staff understand foster care educational rights. As liaison with schools, parents, and foster care agencies, she oversees all aspects of foster care tutoring in various communities across the country.
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• Maria provides critical support to the CEO. In addition to administrative assignments, she is an Educational Coordinator for key communities such as San Francisco. On the ETS team for 15 years, Maria oversees tutors, reviews progress reports, and communicates with schools, foster care agencies, and parents/guardians.Maria Novey
Educational Coordinator
Julianna GardenerEducational Coordinator
Our Team• Ryan is the liaison with InstantTutor programmers and
provides ongoing technical support to tutors, parents, and students. He has been in the IT support industry for nearly 15 years. Ryan specializes in technical environment assessments, user tech support, and system configuration. He has been on the ETS team for over 10 years.
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• Becky is the technical writer and provides marketing support to ETS and InstantTutor. She has been an ETS team member since 2007. Becky is responsible for social media and other promotional activities of ETS. With nearly 20 years of writing and marketing experience, she will oversee the marketing and advertising strategy for InstantTutor.
Becky SeelMarketing Coordinator
Ryan BrownTech Director
Our Team• Rosalind provides essential business support to the team.
She is responsible for reviewing and processing tutor payments and company invoices. She has been with the team since 2007. She oversees other payment processors. Her quality reviews ensure payments and other business processes are efficient and accurate. Her work streamlines annual financial reporting since payroll is the company’s biggest expense.
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Rosalind DavisBusiness Manager
