Gagandeep KohliCEO & Founder

Ecommerce &

Digital Marketing Strategy

Ecommerce and DigitalMarketing strategy

Ecommerce and Digital Marketing strategy

• Digital marketing is important for any website• For an ecommerce website it is much more than just important• Preparing a digital marketing plan for your eCommerce business can be a daunting task• You need to create a brand, recall and also drive sales. The focus on speed to market is very important.• It’s enough to create a confused state of mind.• Digital Marketing needs to be planned well to give clear defined goals• Step by step approach is recommended

Ecommerce & Digital Marketing Strategy

1. Identifying the target market

The first step is to identify your target customers Category of people you would like to reach with your marketing effortsA marketing strategy without a target customer base is no strategy.

Some questions need to be answered:Who uses the product or

service? What factors affect their buying?

Where do they collect the information before buying? Answers to the above, will provide a set of people who would be interested in your product/service.

Choice of methods of communication are to be identified to ensure that the language and the tone of communication is as per the target customers.

2. MarketinggoalsThe second step is to list down the goals of the

digital marketing campaign.A brainstorm exercise must be conducted between team member to list all possible objectives that are to achieved through this digital marketing plan.

Goals must have the following:Clear: Clarity in goals is of high importance.Way to measure: The goals must be measurable in numbers. Possibility: The goals must be of a level which is achievable Timeline: Time is costly. Each goal must have a set timeline.

3.CostsMarketing could be an expensive affair.

A budget must be prepared as per the goals set.Budgeting is of very high importance for the growth & viability of the business.The budget could be small or large, but whatever it is, it must be written along with the list of goals.The time line across which such a budget is to spent must also be laid down.Spending all the money at one time is not advisable, so I would suggest, spread your budget over next few months.

4. Execution ofDigital Marketing planLast but not least is the execution of your digital

marketing plan.A successful marketing plan must have a spread out budget for over at least 3 months of effort to get real business benefits.This expense must be taken as an investment.The initial marketing efforts should focus on engagement and brand awareness.Thereafter investment is required for organic and SEO work.

Once the business is up and running you can spend on paid digital marketing plans.Some of the options available at this stage are as below: SEM: Search Engine Marketing

Social engagementInteractive Content marketingPPC CampaignsYoutube paid Ads Shopping Ads

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