STRATEGIC MANAGEMENT

Rabia Rafique, Mabel Tai, Pablo Dominguez, Sunny Lam

TODAY’S AGENDA

1. eBay Marketplace2. SWOT Analysis3. Recommendation4. Exploration5. Implementation

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MISSION STATEMENT

eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity.

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1995BY PIERRE OMIDYAR

FOUNDED IN

IPO1998 GLOBAL FIGHT!30K+

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Beth AxelrodSVP, Human Resources

Bob SwanCFO, SVP

Mark CargesCTO, SVP Marketplaces

Devin WenigPresident, Marketplaces

Michael JacobsonSVP, General Counsel

David MarcusPresident, Paypal

Alan MarksSVP, Corp Comms.

Chris SalidakisPresident, Enterprise

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John DonahoePresident & CEO

Beth AxelrodSVP, Human Resources

Mark CargesCTO, SVP Marketplaces

Devin WenigPresident, Marketplaces

Michael JacobsonSVP, General Counsel

David MarcusPresident, Paypal

Alan MarksSVP, Corp Comms.

Chris SalidakisPresident, Enterprise

John DonahoePresident & CEO

Bob SwanCFO, SVP

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eBay Marketplaces

vertical formatslocalized marketsdynamic transactions

112millionactiveusers

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER

WHAT IS MARKETPLACE

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MARKETPLACE REVENUE

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REVENUE BREAKDOWN

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▪Well-known brand ▪ Integrated value chain ▪Strong presence ▪Vast experience

Strengths

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▪Supply dependency ▪Reliance on technology ▪ Lack of ground crew ▪ Information asymmetry

Weaknesses

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Opportunities

▪Emerging markets ▪Mobile penetration ▪Online spending ▪Retail experience

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Threats

▪Economic downturn ▪Success = Competition ▪Processing fees ▪ International alliance ▪Amazon.com

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should continue expanding into global markets with localized strategies and increased investment in security measures.

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should continue expanding into global markets with localized strategies and increased investment in security measures.

multi-screen penetration

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QHow will eBay establish good relationships with local merchants and government?

relationsculture

securitylogicstics

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Qrelationsculture

securitylogicstics

How can eBay effectively incorporate cultural and linguistic nuances into its product experience design?

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Qrelationsculture

securitylogicstics

What kind of investments will eBay make in improving payment methods and transaction security?

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Qrelationsculture

securitylogicstics

How will eBay manage its supply chain differently than in the United States where online shopping is maturing?

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LOCAL MARKET

SAN JOSE HQ

CODING& DESIGN

SALES AND MARKETING

LOCAL PARTNERSHIPS

think local. connect global.“

”

CUSTOMER SERVICE

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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation

MOBILE STRATEGY

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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation

MOBILE STRATEGY

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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation

MOBILE STRATEGY

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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation

MOBILE STRATEGY

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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation

MOBILE STRATEGY

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Don’t undersestimate

opportunity.

Put brand in consumers’

hands.Consistency is the key.

Embrace new technologies.

Harness mobile’s global

potential.

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PORTER’SFIVE

FORCES

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Buyer PowerHIGH

Supplier PowerHIGH

Threat of RivalryHIGH

Threat of Entry is Low because of the

Industry.

Threat of SubstitutesLOW

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Buyer PowerHIGH

Supplier PowerHIGH

Threat of Rivalry is High because of other local powers.

Threat of EntryLOW

Threat of SubstitutesLOW

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Buyer PowerHIGH

Supplier PowerHIGH

Threat of RivalryHIGH

Threat of EntryLOW

Threat of subs is very low for current

eBay users.

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Buyer PowerHIGH

Supplier Power is High because users determine supply.

Threat of RivalryHIGH

Threat of EntryLOW

Threat of SubstitutesLOW

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Buyer Power is very high as users drive

transactions.

Supplier PowerHIGH

Threat of RivalryHIGH

Threat of EntryLOW

Threat of SubstitutesLOW

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VRIO Is eBay ready for prime time?

BUSINESS MODEL YAY NAY YAY YAY

YAY NAY NAY YAY

YAY YAY NAY YAY

YAY YAY YAY ?

YAY ? YAY ?

valuecomponent rarity imitability organization

PRODUCT OFFERING

BRAND RECOGNITION

CUSTOMER SERVICE

LOCALIZATION

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finish!@#!@#!!!