From: Eric McLuhan <mcluhane@sympatico.ca> Date: 2010/11/2 Subject: Re: MARSHALL McLUHAN. From Brazil. To: REGINA CELLY FREIRE DE CARVALHO <ginacelly@gmail.com>

Dear Regina Celly, Do you know Latin? Certainly you must be aware of the meaning of your name--a most unusual one. The English translation would be "Queen of Heaven"--Regina Caeli, an honorific of the mother of Christ. She is a powerful protectrix! I would add one book to your list: it was published after my father's death by the University of Toronto Press. It is called Laws of Media: The New Science. I believe it is also translated into Portuguese. This book is a sort of summary of my father's earlier work as well as a departure into entirely new territory. Another very important book of his, which he wrote with the painter, Harley Parker, is called Through the Vanishing Point: Space in Poetry and Painting. If you can get a look at that one, it would repay your interest. There was not time to respond to your letter before your presentation, but I hope that these few notes will be of some interest to you. With all best wishes, Eric McLuhan TRANSLATION Querida Regina, Você sabe latim? Certamente você deve estar ciente do significado de seu nome - uma das mais incomuns. A tradução Inglês seria;Rainha do Céu; - Regina Caeli, um título honorífico da mãe de Cristo. Ela é uma protectora poderosa. Gostaria de acrescentar um livro à sua lista: ela foi publicada após a morte de meu pai pela University of Toronto Press. É chamado de Leis de Mídia: A Nova Ciência. Creio que também é traduzida para o Português. Este livro é uma espécie de síntese dos trabalhos anteriores do meu pai, assim como uma partida em território totalmente novo. Outro livro muito importante dele, que ele escreveu com o pintor, Harley Parker, é chamado através do Ponto de Fuga: Espaço na Poesia e Pintura. Se você puder dar uma olhada no que uma, seria pagar o seu interesse. Não houve tempo para responder a sua carta antes de sua apresentação, mas espero que estas poucas notas será de algum interesse para você. Com todos os melhores desejos, Eric McLuhan On 28-Sep-10, at 2:29 PM, REGINA CELLY FREIRE DE CARVALHO wrote: Hi Mister Eric! My name is Regina Celly Freire, I'm student of AudioVisual Production, University Paulista. My teacher is Mara Baroni, discipline THEORY AND TECHNIQUES OF COMMUNICATION My purpose in writing and learn more about Mister McLuhan. My group of 10 students we talk about SCHOOL TORONTO, and the works of McLuhan, your father. more specifically and more about the global village and the Middle Idea and Message. We cite as the source of the McLuhan Program research would be an honor for us brazilian students! Do you help us? We need a note for you about your father, for we work. These are the most important books of McLuhan for you? "Understanding Media" (1964)

The Medium Is the Message (1967) The Gutenberg Galaxy; released in (1962) He is considered a guru for journalists. I love the theme of culture, knowing the McLuhan theory of communication is very important for our group. We will present next September 29,

tomorrow. Our academic work will be presented in 40 minutes: INTRODUCTION: Toronto School (5 minutes) DEVELOPMENT: McLuhan biography (30 minutes) CONCLUSION: summary of the work (5 minutes)

Calmly make translating your side! http://www.mcluhan.utoronto.ca/marshal.htm Carefully and good night!!!

Regina Celly Freire de Carvalho --