'DISH Network' Prototype'DISH Network' PrototypeBy DISas

November 2012

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'DISH' concept descriptionDo you want to eat affordable and authentic

local food when you travel?

OR

Do you want to make some money sharing your favourite local recipes with travellers?

DISH helps travellers and locals meet up to share their local cuisine

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How 'DISH' Network Works'Dish' network pulls together 'Hosts' willing to provide home-cooked

meal and 'Guests' wanting to experience 'Host's' home-cooking. Hosts and Guests register on the 'Dish' Network as Members.

Registration is Free and Easy.

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How 'DISH' Network Works'Host' members can schedule meals/events.

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How 'DISH' Network Works

'Guest' members can search events by country/date/cousin and RSVP the ones they want to attend. Members can also contact hosts with the meal requests. 'Guest' members pay predetermined meal price going to the 'Host', with the site

collecting booking fee and % of meal price.

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How 'DISH' Network Works

Members can vote for their favorite events and hosts, post pictures and write blogs on their experience. Contents for the

best meals, blog entries, pictures will be periodically conducted.

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'DISH' PrototypeFor dish 'live' network prototype please follow:

http://dish4all.ning.com/

And of course, we will be glad to see you join the 'dish network' to follow our progress from prototype to live!

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Selected Face-To-Face Customer Interview Quotes and Major Takeaways:

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Customer Feedback on DISHI like it! I was a little confused about what to do. I did not see where I would sign up as a guest for a meal. I clicked on the Honduran meal, but there was no option to make a reservation. Maybe there could be a monthly feature at some point, of a "lucky" host or a "most popular" host, or "voted best host", etc. I loved the photos of the food. It looked fabulous!! I think it is attractive enough to interest people.

Linda, California

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Customer Feedback on DISHCool concept! Will definitely use the service and know quite a few people who would like to be a host. Easy to follow. Will be nice to incorporate some kind of a navigation tool to find the host. Also would want to see the rating of the host by previous guests.

Andrey, Moscow

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Customer Feedback on DISHI would use the site for take away or delivery. It would be good to have house pictures, to see overall hygiene of the house. The site will be depending on people reviews, so I would like to find some recommendations from the owner's website. Some host that has been tried by the owner of 'Dish for all'.

Mrs. Wafa, California

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Customer Feedback on DISHI would use the site when I travel to find an interesting place to dine. Need to make sure site has advanced search capabilities and also want to see previous customers reviews.

Kevin, Florida

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Customer Feedback on DISHI may use it. But I am not sure if it is safe to go to someone I dont know, unless it is a well known chef or person. I recommend some celebrity chefs to be as a host for low budget meal, and the money will go to charity. Competition between top chiefs in town as a host to raise credibility of the website in the beginning. Add credibility degree it is different from reviews, like Amazon.com when they guarantee the seller.

Mrs. Sarah, New Mexico

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Customer Feedback on DISHWould definitely use the service, but not host. Would like to try different authentic food, especially in countries where the average restaurant food can be poor. For example Egypt and much of the middle east unless you go to top notch restaurants. Would like to see a picture of the person and their home so I can assess level of hygiene and if I am comfortable with the type of person before selecting to go with them (from a security point of view). Business should provide hosts some guidelines around hygiene and information about what travellers might like (eg in certain countries, only offer tourists bottled water and no salads unless washed with boiled water). I would expect to pay the same or a bit less than a casual restaurant in the country (amount would depend on the country)

Adrianne, Sydney

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Customer Feedback TakeawaysBased on 12 customers interviews below points Based on 12 customers interviews below points were identified as main concerns for the project to were identified as main concerns for the project to be a success:be a success: -Need to address security and hygiene concerns. Can address some of those concerns by providing: neighborhood information, host and host's house pictures, possibly basic identity verification, and reviews from previous customers.

-Need to have active customer community with reviews of the hosts, pictures, blogs, host of the month awards, events by well known chefs, etc .

- Original dish network tag-line was: “Where dinner is always ready”. Identified that message is confusing for some tourists, as there are countries where supper or lunch is the main meal tourists may be interested in. Changed the tag line to: “Where meal is always ready”.

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Customer Feedback Takeaways -It will be useful to provide functionality to allow Guests to request certain meals from the Host.

-Site usability is critical. For the final version of the site need to make sure site is easy to follow.

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Customer Feedback Summary:Main markets that we were researching are 'tourists' Main markets that we were researching are 'tourists' and 'foodies'.and 'foodies'.

In the interviews we were assessing: a) How interested In the interviews we were assessing: a) How interested the customer is in the idea and will it provide value for the customer is in the idea and will it provide value for them, b) are they likely to repeatedly use the service, c) them, b) are they likely to repeatedly use the service, c) how useful and user-friendly they find the prototype how useful and user-friendly they find the prototype web site and what additional features they would like to web site and what additional features they would like to see.see.

We found out that there is a lot of inter-lap in 'tourists' We found out that there is a lot of inter-lap in 'tourists' and 'foodies' categories and there is significant initial and 'foodies' categories and there is significant initial interest in the proposal. Overall customers are interest in the proposal. Overall customers are interested and will be willing to pay for the service close interested and will be willing to pay for the service close to what casual restaurant may be charging in the host to what casual restaurant may be charging in the host country. However critical factors outlined in the earlier country. However critical factors outlined in the earlier slides need to be address prior to rolling out the project, slides need to be address prior to rolling out the project, the main shared concern being security and hygiene. the main shared concern being security and hygiene. On-going customer face-to-face dialog will be essential On-going customer face-to-face dialog will be essential pre- and post-launch.pre- and post-launch.

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Thank you!

Any further feedback is greatly appreciated.

Best Regards,

DISas Team

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