T E L : 6 0 3 9 2 0 6 5 8 0 0 I F A X : 6 0 3 9 2 0 0 7 9 4 6 I E - M A I L : i b n @ i n t e l - b i z n e t . c o m

HOTEL ISTANA KUALA LUMPUR

Social Media Strategist

Pioneer in Digital Marketing

Engaging, Passionate and Highly Evaluated Trainer

Learning delivered through latest international and localized case studies

The course developer and instructor brings along 14 years of specific

industry experience

Up-to-date, relevant information coming from real practices

Learning's are based on numerous ‘free’ social media applications

and resources that you can start using right away - enabling significant

cost savings

Experiential workshop with live, hands-on exercises

Customized to your business objectives

40% of training time is dedicated to hands-on exercises

T E L : 6 0 3 9 2 0 6 5 8 0 0 I F A X : 6 0 3 9 2 0 0 7 9 4 6 I E - M A I L : i b n @ i n t e l - b i z n e t . c o m

9-10 FEBRUARY 2015

‘Digital marketing is the number one-ranked CEO priority,

for technology-enabled business

capability investment over

the next 5 years .’ - Gartner

[

‘51% of companies plan to up their digital marketing

budgets by an average

of 17% in 2015. (Gartner)

78% believe that marketing

will undergo fundamental

change over the next 5 year

(2014-2019).

Top three changes cited,

- analytics, digital

and mobile.

High-growth companies

in particular say their

investments in these

three areas are paying

off, especially to improve

customer experience. (Accenture)

[

Dear Participants (s),

Customers and stakeholders alike are barraged by

information from every direction, best-in-class ‘digital’ practices provide organizations with the opportunity to

break through the noise, reach customers and

stakeholders with precision-targeted marketing messages,

and engage in direct dialog across multiple channels or

touch points.

There’s a larger game being played on the ‘digital’ field today, the ‘digital’ opportunity itself is fast expanding into something more profound and potentially disruptive. It is

crucial for organizations to ‘manage’ the internet

footprint that it leaves online and the speed in which it

responds to changes as UNGUIDED SOCIAL MEDIA

ENGAGEMENT could prove fatal.

The questions CMOs should be asking themselves (and

know the answers to) are: ‘What is our existing digital

footprint?’ and ‘How can we get engaged in this digital space of social media before we become

obsolete?’

Digital Marketing is the equation of a ‘new age marketing’ reflected by ‘the Voice of Customers’ that not only will

lead to improvement in the efficacy of marketing

activities, but also benefit in reducing cost and increasing

profitability.

My workshop will show you on how to effectively Plan,

Create and Deliver a digital marketing strategy that truly

exploits the digitals channels your customers have

adopted. It will help you refine your digital marketing

activities, ensuring you not only compete online… but you win!

See You in Kuala Lumpur,

Kapil Nakra

Th is act ion-or iented and pract ica l workshop is

specially designed for marketing leader to assimilate and

apply the Digital Marketing knowledge for greater customer

engagement and profitability.

One of the world’s most recognized Digital Marketing

expert, Kapil Nakra will take on these solutions-oriented

session by soliciting real challenges faced by participants

and offer applicable best practices and toolkits.

With the effective use of Visual Image-based PowerPoint

Deck, in addition to hands-on demonstration and exercises

participants will be engaged and challenged by new ideas

for digital engagement, and will leave with new tools to

face their marketing missions.

KEY PROMISES OF THE WORKSHOPKEY PROMISES OF THE WORKSHOP

Strategic Overview of Various Digital Marketing

Avenues - SEO, SEM and Social Media

Review and Refine Your Digital Strategy and Channel

Governance

Learn How to Leverage on Online Advertising

and Various Social Media Channels

Understand the Impact of Digital (including mobile)

on Buying Behaviour and Purchasing Habits

Insights into How Other Businesses are Succeeding

(as well failing) Using Social Media

Understand the Scope and Roles for Content, Mobile,

Email, Social, Search, Display and Emerging Channels

and Tools

Learn How to Develop and Execute a Successful Social

Media Marketing Strategy

Develop a Framework for Planning a Digital Marketing

Strategy

Learn How to Create Integrated Digital Marketing

Campaigns

“ The highest marketing technology investment

in 2014 is for customer experience.

- Gartner

“

MODULE 1 DIGITAL MARKETING ORIENTATION Introduction to Digital Marketing Why Care About Digital Marketing: Opportunities and Trend Relevant Global & Local Digital Marketing Success Stories MODULE 2 SEM & DISPLAY ADVERTISING (INCLUDING ANALYTICS) What is SEM? Why Care About SEM?

SEO vs SEM Display Advertising Opportunity of Remarketing

Google Analytics Exercise: Ad Copy Creation & Keyword Research Tool MODULE 3 FACEBOOK ADVERTISING - FAN ACQUISITION, LEAD GENERATION AND SALES Orientation to Facebook Advertising Facebook Advertising vs Google Adwords Optimizing for Success: Importance of CTR and Targeting Advanced Targeting ( through Email, Phone & UID)

& Retargeting Measuring Success Exercises: Media Planning & Targeting MODULE 4 & 5 DEMYSTIFYING COMMUNITY BUILDING ON FACEBOOK

Orientation to Communities (ie Brand Pages) on Facebook Newfeed Optimization - EdgeRank Algorithm How to Create Strategy for Building an Engaging

Community on Facebook? Content Creation & Planning Leveraging Facebook Applications for Fan Growth

& Engagement Measuring Success Through Facebook Insights Exercise: Creating & Presenting Facebook Marketing Strategy MODULE 6 ORIENTATION TO SEO What’s SEO Why care about SEO? Key Parameters Behind Success in SEO Exercise: Keyword Research Tool

MODULE 7 TWITTER: THE JEWEL IN THE SOCIAL MEDIA Twitter in Plain English

Opportunity of Twitter for CRM Branding, Lead Generation, Thought Leadership, Research Getting Comfortable in Twitter Terminology Leveraging Twitter Tools: TweetDeck & Klout MODULE 8 TWITTER EXERCISES: LISTEN, CREATE, ENGAGE & MEASURE Smart Listening Through Twitter Search How to Successful Engage on Twitter? How to Gain Followers on Twitter? Leveraging Lists, Hash Tags & Trends MODULE 9 YOUTUBE MARKETING Opportunity of YouTube Marketing How to Promote Videos? MODULE 10 MEASURING ROI OF DIGITAL MARKETING

Guidelines for Measurement on Digital Media (vs Social Media) Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition Importance of Qualitative Feedback Framework for ROI Measurement Tools to Measure ROI MODULE 11 ORIENTATION TO MOBILE MARKETING Opportunity of Mobile Marketing: Apps, Ads,

Responsive Design

Pre-requisites If you are not an active user of LinkedIn, Facebook and Twitter

- start using them actively for at least 1 week before your

workshop. Participants are required to complete the following

pre-workshop assignments before attending class:

Assignment 1

Create a page on Facebook on a topic of your interest an invite at least 10 friend to like that page.

https://www.facebook.com/pages/create.php

Assignment 2

Create an account of Twitter and follow 20 accounts of your interest. If you are an active use, skip this assignment.

Assignment 3 Create an account on LinkedIn and create at least 20 connections. If you are an active use, skip this assignment.

Assignment 4

Watch "How Search Works?" Video: https://www.youtube.com/watch?v=BNHR6IQJGZs Assignment 5 Glance through the article & leave your comment on what you feel

about it. http://www.linkedin.com/today/post/article/20130624053353-64875646-what-the-hell-is-analytics

IMPORTANT: IMPORTANT: To translate and expedite classroom learning to

real-world applications, and facilitate the

smooth running of hands-on practical

sessions, participants are REQUIRED

to bring along his/her Laptop.

Content Developed and Delivered By:

Kapil Nakra, a graduate from the prestigious Indian Institute

of Technology (IIT), is a first generation Serial Entrepreneur.

He is the Co-founder of Digital Vidya, one of Asia’s leading and India's largest Digital Marketing training firm. As a pioneer of

Digital Marketing in India, Kapil has grown along with the

Internet Industry as a User, a Service Provider and now as an

Educator.

Since 2009, over 5000 professionals (including CXOs) from over 2000 brands such

as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP,

Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more

than 200 Digital Marketing trainings by Digital Vidya across Asia.

Kapil started his entrepreneurial journey in 2000 when he started his 1st venture,

Whizlabs Software. At Whizlabs, he pioneered the efforts in building online

market for Whizlabs assessment solutions for enterprises, and helped

Whizlabs acquire over 100 Enterprise Customers including blue chip

accounts such as Cisco purely using Digital Marketing. Whizlabs won the

˜Most Innovative Indian IT Company" award from NASSCOM in 2004.

He is known for his simplistic and inquisitive leading style, which motivates people

to think out-of-the-box. It goes without that saying that Kapil has a deep passion

for Entrepreneurship and Digital Marketing. He is one of the most sought after

speaker on Digital Marketing in India and abroad and has personally trained &

advised CEOs across Asia Pacific and Middle East in helping them meet their

business objectives using Digital Marketing.

Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 5000

professionals (including CXOs) from over 2000 brands such as Nokia, Google,

eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel,

ITC, CNBC, Madison and CII have participated in more than 200 Digital Marketing

trainings by Digital Vidya across Asia.

‘Excellent. Very insightful.’ - Marketing Director, Warner Bros

‘Interactive and engaging experience!

The sessions were absorbing. Excellent!’ - Head of Marketing, Cisco

‘The knowledge & effectiveness

of speaker was good.’ - DGM Communications, General Motors

‘Kapil is the best guide, mentor, speaker, workshop conductor I have ever met

in my life...’ - Director, Swift Advertising

‘Great interaction and an extremely good approach of simplifying social.’

-Head of Demand Center, SAP

‘...many things I didn’t even know existed were highlighted, which are great.’

- Assistant Vice President, Alliance Bank

‘Crisp, clear and delivered well….’ - Head of Marketing, WIPRO

‘Strongly recommended for anybody

who wants to understand the social media place and how one can leverage it to meet business objectives.’

- Ass. Dir. Corporate Communications, ESPN

‘Got new insights to SMM, strongly recommend for people in marketing / market research.’

- Brand Manager, Tata Motors

‘Glad to have attended this workshop. Will recommend to others.’

- Category Manager, Ebay

‘The knowledge of the speakers was good. Overall great programme.’

- Regional Manager, Spicejet