1. Digital Ethnography in VirtualWorlds By: Crystal Conover August 2012
2. What is digital ethnography? A qualitative research designwhich includes three stages; datacollection, content analysis,comparative analysis I will explainthese throughout the slide The study of other cultures; inthis case the study of the secondlife culture Employed to gather data ;through interviews andquestionnaires
3. Context and Participants The Art Ark The art ark is a building made fromvarious simple shapes that havebeen twisted to look like an ark It is a place to learn and a classroom to Mary Stokrocki . It islocated in Arizona State UniversityTeaching 2maps.secondlife.com/secondlife/Teaching%202/84/171/27 The meetings here are to learnand examine art. In the picturehere I am examining the Ark rugfrom Turkey. I like this placebecause it is easy to navigate andhas tools for learning; such as thisrug.
4. Participants I chose to interview Mary LouGoldrosen because she has beenon SL for a while and understandsthe concepts The art work shown is hersculpture called Fusia Funk Marylou is an art educator andethnographer. Her birthday isApril 10th 2008 in SL. She is aCaucasian avatar and sometimesdresses grunge and sometimesclassic. In this picture she iswearing some grunge andcartoon tail.
5. Participants Masako she is an artist who haswork in Space for art maps.secondlife.com/secondlife/Space%204%20Art/76/131/21 Cranes is an oil painting over goldleaf Oriental brush painting What can you discover, what isyour favorite art here?
6. Data collection: the process of gathering informationMasako Marylou Goldrosen
7. InterviewMasakoMaryLou Goldrosen In this space you find many artist who are on I chose Marylou Goldrosen because she isdisplay. I chose Masako. I wrote to the artistinteresting and understands the concepts of SLwith little response and collected other data and is art educator. I interviewed her in the Artfrom SL as part of an interview. This painting of Ark in SL. We spoke about her sculpture calledthe cranes is done by an artist named Masako. Fusia Funk. The art is made of simple shapesMasako is originally from Osaka, she paints inthat were twisted. She usually makes abstractoil, oriental brush painting. This particular workart digitally. This art was made in Alti Island andis painted on gold leaf. I chose Space for Artmoved to Art Ark. Marylou was mentored by abecause it has interesting art in it and each PhD teacher in SL and now understand theartist has a space, just like a gallery. I discovered concepts of how to create art in SL.artists also can put art up in here that isnt donebut they can work on...like live art.
8. Content analysis Search for conceptual themesand patterns, gather information,write a story Through the Looking Glass by SuBlackwell. I chose this art workbecause I enjoy themonochromatic colors, the texts,and think the story behind theart is based of Alice inWonderland. I like that is a floorrelief as well because you canbecome part of the work. Theartist sold this in 2007. The artistshows the precariousness of life.
9. Question MasakoMaryLou GoldrosenType of ArtFine art- PaintingSculpture- digital designExpresses what?Images of natureFeeling of emotion with simple shapesBenefits in SL?ExposureTeaching tool, Making contacts exposure Gallery showsSL collaboration ? Gallery shows Mentored by PhD Art for art gallery Works with artist Demonstrates in SL
10. Comparative analysis & conclusionComparative analysis is to relate findings from sessions spent in digital world and coming up withinsight. Within comparative analysis you have internal analysis which is how you interpretand external analysis which is how the other side interprets and analyzes. Ethnography is aqualitative research design which includes three stages; data collection, content analysis,comparative analysis.The study of this culture was interesting to say the least. In the end Ive collected data, analyzedit, and interpreted that data. Second Life, a virtual world in which you can create a avatar(you) and live in a world all of your own making. There are many benefits to this way of living.You get exposure, learn new ways of thinking (digitally), and you can use as a learning tool.