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DIGIPAK ANALYSIS By Alexandra Wells

Digipak analysis

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Page 1: Digipak analysis

DIGIPAK ANALYSISBy Alexandra Wells

Page 2: Digipak analysis

KATY PERRY – TEENAGE DREAMThe denotations of this digipak cover is that Katy Perry is laying on a pink cloud while looking directly at the camera. The connotations of this is that Katy Perry is sexualising herself, due to the fact that she’s not wearing any clothing. This can also relate to the title ‘Teenage Dream’ as the clouds can symbolise dreams and Katy Perry could possibly be portraying herself to be like an angel.

This digipak contains symbolic signs as the title ‘Teenage Dream’ looks like candy canes, the cloud that Katy Perry is laying on looks like cotton candy and the name ‘Katy Perry’ looks like it’s written in the strawberry lace sweets. These sweet signs are symbolic as they can depict Katy Perry to be a sweet and innocent music artist.

These images appeal to the target audience of teenagers and young adults as the cover is stereotypically bright and eye-catching as well as the fact that Katy Perry is only partially covered. This can reinforce the fact that Katy Perry is desired by the pop target audience.

Page 3: Digipak analysis

This digipak shows strong elements of the pop genre due to the fact that it’s eye-catching and Katy Perry herself is on the majority of the covers. This digipak is a six covered digipak as there are three covers on one side and three on the other side. On the inside, Katy Perry is shown on the first and third cover wearing a crown which could possibly portray that she’s the Queen on pop.

The back of the digipak shows the track list and when the digipak is opened up, it again shows picture of Katy Perry, but this time laying on the pink cloud. This pink cloud, that can be seen as cotton candy, covers these three sides of the digipak

The CD designs themselves are of candy, which portrays the fact that Katy Perry is trying to get her point, of being a desirable music artist, across.

Page 4: Digipak analysis

This particular font appears to be made out of the strawberry lace sweets. As well as this, it’s also very fluent and smooth which can represent Katy Perry as a sweet and easy-going person.

This song title looks to be made out of the candy cane sweet and appears to look like it’s ‘melting’. This font style looks almost irresistible and can portray the song, as well as Katy Perry, to be desirable for the pop genre.

These text fonts somewhat reinforce Katy Perry’s star image as it promotes this song as well as Katy Perry as a music artist. The candy effect can give the idea that she is defining her own artistic image of being ‘sweet’, whereas it can also be seen as a new way of expressing and representing the pop genre in a quirky way.

The design of the back cover is also similar to the name and song font. The track list is written in a candy style font, however, the O’s in the song titles are replaced with what appears to be a sugary sweet. Also the barcode is out

of the way of the designs as it’s in the top right-hand corner. As well as this, the record label details and editors/producers of the CD is written in a smaller font at the bottom of the case.

Page 5: Digipak analysis

OLLY MURS – NEVER BEEN BETTERThe denotations of this digipak is of Olly Murs looking into the distance off the camera. The connotations of this presents Olly Murs as a chilled out and laid-back person due to his posture and body language.

This digipak is strictly iconic as the cover says ‘Olly Murs’ which just simply means that he’s advertising and selling his star image. This can be seen as common as most pop artists show themselves on their album covers to further promote their music and image. Although this can be seen as stereotypical to pop, it’s technically not as this digipak doesn’t include any bright colours and striking effects, apart from the fact that Olly Murs is on the cover.

This easily appeals to the pop target audience as people usually buy these albums, not just for the music, but also for the cover art.

Page 6: Digipak analysis

This digipak is an eight covered digipak, like a booklet. The back of this digipak lists the tracks on the album, and on the front cover is a picture of Olly Murs looking off into the distance. This can portray the pop genre with a different element than that of Katy Perry’s digipak, due to the easy-going and tranquil atmosphere that Olly Murs portrays through his digipak. The inside of the digipak is basic and covered with a plain pattern design, which doesn’t necessarily depict the pop genre, but more of a chilled out and simple atmosphere.

The CD design is the same as the digipak cover itself, which further promotes Olly’s music and star image.

Page 7: Digipak analysis

The font of Olly’s name stands out to his target audience and easily sells his name and star status to consumers.

The back cover of this digipak is vaguely somewhat similar to the front. The track listings are placed in the centre and are written in a very clear font that stand out to the consumer, the bar code is placed at the top of the digipak and the record label (Sony) and producers of his music are placed at the bottom of the pack in a smaller font. This font style is very basic, yet it somehow relates strongly to the pop genre as each individual music artist has their own unique style, and this style is Olly’s own distinctive style.

Page 8: Digipak analysis

GEORGE EZRA – WANTED ON VOYAGEThe denotation of this digipak is of George Ezra looking into the camera while surrounded by a crowd of people who aren’t paying any attention to him. The connotations of this is that George Ezra is presented as a person who is left standing and feeling alone in a crowd of people.

This digipak could hold elements of indexical signs as George Ezra is standing in a crowd full of people who pay no attention to him, as if he isn’t there, which signifies isolation and loneliness. Although this is the case, this cover holds no stereotypical elements to the pop genre as the colours aren’t particularly optimistic and doesn’t create any hint of a party and wild atmosphere.

Even though this cover isn’t all about the party atmosphere, it still attracts the pop target audience as this teenage audience may feel that they can relate to George Ezra on the cover and the feeling of sometimes being isolated and alone in a room full of people like they don’t fit in.

Page 9: Digipak analysis

This digipak is a four covered digipak. Like any other digipak, the back lists the songs on George Ezra’s album while the front displays George looking at the camera in a crowd of people. In a way this can be clearly seen as a pop album, although the choice of colours, composition and lack of a party atmosphere doesn’t portray this. This style connotes George Ezra’s unique style as

The CD has the track listings printed onto it as well as the record label, Columbia. It’s very simple, which could signify how George Ezra is a simple character.

Page 10: Digipak analysis

The back cover of George Ezra’s album is very simplistic and contains the track list, as well as the record label (Sony music), the bar code and the producers of the CD. The list of songs are written in a very clear and bold text, which could be a representation of George Ezra himself, that he is a simple character. However, his song suggest otherwise as in one of two of his songs he uses explicit language, which is also warned on the back cover on the left side.

The font design is sharp and blocked which makes it stand out on the front of the album cover. This can also promote George Ezra’s star image to his audience.