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UA Family Medicine Fellowship, 2011Jacqueline D Doyle, MS, DM/AHIP, FMLA
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Developing a Useful Survey Using Survey Monkey
…in less than 60 minutes…
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Objectives
• Describe Uses of SM or other similar product• Clarify your goals/what you want to know• Identify sample and sample size to be
surveyed• Write questions, aka “Items”• Test the survey instrument• Deliver/distribute survey• Display and Use data collected
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When would we conduct a survey?
• Research, formal or otherwise• Opinion gathering• Data gathering• Event planning• Other???
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JAMIA E.H.R. Article
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What do you want to know?
• Is there one or more research question(s)?• Is there a decision to be made?
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Who do you want to survey?• All, or a segment?• How many responses do you want?• How many surveys should you send?
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Consider the overall ‘instrument’
• Choose the tool• Choose color, logo, art, aesthetics, etc.• Consider the types of questions to use• Design, experiment, edit, try again
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Write questions, aka “Items”
• Be clear• Be concise• Be spare– Don’t ask stuff you are only sort of interested in
knowing• Ask yourself “what will I do with the
answers”?
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Test the survey instrument• Create a short, fun one first!• Friends• Relatives• Colleagues• Young people (for clarity, language)
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Deliver/distribute the survey
• In person?• Via email?• On paper?• Add deadline and close survey• Follow up as needed
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Questionnaire Layout Options
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Results Display & Analysis
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Graphics Options
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Some Alternatives to SMDoodle (good for scheduling/finding dates)
http://doodle.com/
Kwik Surveys http://www.kwiksurveys.com/
Survey Tool http://www.surveytool.com/
Tiger Survey http://www.tigersurvey.com/
Zoomerang http://www.zoomerang.com/
Survey Monkey http://www.surveymonkey.com/
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Resources
• SM help & Tutorials• AAPOR• Google Scholar• Google Books• Wikipedia on Response Rate• Wikipedia on Sampling• Wikipedia on Data Collection• MEDLINE (MeSH)• Your librarians
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Steps in the process
• Know the variety of uses for surveys• Know “what you want to know”• Identify a good sample and sample size• Design the instrument (color, appearance…)• Write the questions, aka “Items”• Test the survey instrument (on colleagues)• Determine method and deliver the survey• Display and use data collected
