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As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them. How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?
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The Job of Digital for Healthcare Marketers
www.cymbalinteractive.com/DigitalStrategy
The Job of Digital for Healthcare Marketers
Mapping out a Digital Strategy
for Healthcare Brands
www.cymbalinteractive.com/DigitalStrategy
Interactive Spend Reaches Tipping Point
Interactive Spend Reaches Tipping Point
vs$119. 6 Billion
Digital Marketing
$111.5 BillionTraditional Print
New Technologies Require New Strategies
Customer Life Cycle
Notice
ThinkAct
Share
Customer Life Cycle
Notice
ThinkAct
Share
Customer Life Cycle
Notice
ThinkAct
Share
Customer Life Cycle
Notice
ThinkAct
Share
Turning Prospects into Proponents
Capture and Captivate Your Leads
Where Leads Get Lost
A Leaky Sales Funnel
Lost Sales are Costly
Leads Go Searching Online
More than 80 million adults use social media as health resource
61% of adults search for health info online
86% search for health-related info
71% start patient research on search
engines
78% use online mediums for CME
courses
69% of tech buyers use social media, and it influences
their buying decisions
Strategies for Digital Success
The Rule Is Engagement
The Job of Digital: Plug the Funnel
Aim Your Strategy
AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY
FALL OUT OF YOUR FUNNEL.
KEEP THAT CAPTIVE AUDIENCE
CAPTIVATED!
Putting an End to Funnel Fallout
A proactive digital strategy can plug your marketing
funnel and realize sales from the elusive 50+ percent that are now drifting away from
your brand.
FIND DIGITAL SOLUTIONS
CUSTOMIZED FOR YOU
www.cymbalinteractive.com
