Designing Information – Slide Share

Samuel Williams

• Goals for this Design– To inform faculty of the new Webinar options for training.– Introduce the Cisco WebEx icon that is now in our Go.up.edu

authentication system.– Associate the WebEx icon with Webinars.

• Audience– The primary audience for this poster will be faculty at the University of

Portland. The secondary audience will be staff.

• The message – The message is that IS is now providing more opportunities to learn.

The Webinars will provide hands-on training from any location and on any device. This new training method is meant to address the growing needs for training on the UP campus.

Note: I will be taking photos of faculty participating in a webinar as soon as the series begins this spring. I will use this new imagery to replace the video conference scene currently in the poster.

The Simple First Attempt

• For this design I kept things simple and tried to focus on my message.

• The main element was that this is about Webinars. What I found is that even though I used the word Webinar in bold and a different color my eyes didn’t have a logical place to start with this design.

• I later adjusted the message and the focal point of the entire project.

Alignment and Proximity

• For this designed I was looking at moving the content around and looking at proximity and alignment. I wanted the elements on the side (the topics of training) to be closer to the URL for the training.

• I also added bold topic headings to assist with the information.

Contemporary Style

• I wanted something that was simple and magazine style. I used a bold image at the top, no fading or blending. Keeping all of the lines clean. No drop shadows.

• Used the text down the side to again give this more of a magazine insert/advertisement style.

Contrast

• With these I wanted to focus on the contrast with the header of the design and try two very different designs.

• I went with some bold colors.

• At this point in my designs I have settled for the “Webinar Training” as my Header and my tag line of “University of Portland IS Webinar Training Series”. The Tag line is a tad wordy but does spell things out a bit.

• Information was added into different sections. This helped me to edit down my message and the overall content.

Font

• One element I noticed I didn’t focus on in day 1 was Fonts. I just placed a single font throughout my design. In this section of the course we focused on Fonts. I went a little crazy with the top design. I used the Yellow to tie two elements together.

• I then tried something very different below. The bottom design was to bring out the word WEB and Training.

• I have further defined my header to be “Webinar Training”

•

Repetition

• With this design I used repetition of colors to help guide the viewer. I wanted the word Training to be the first item you notice and then using the same color bring your eyes back to the left and down the list.

• This bold color is part of our UP brand guide and wanted to try using it.

• There is good contrast between elements.

• I didn’t like the bottom right section as much and later refined this into my final project.

Final Design

• Changed some alignment of the content on the left panel.

• Made the background image less bright.

• Moved the larger ball (visit) under the W in Webinar and then aligned the text to the right.

• Moved the bulleted items further down and more to the center.

• Added the IS tag line that we use “We listen, We Care, We Respond.”

• Removed all but the WebEx icon. WebEx is a new service so I want to get users used to seeing the icon and associating this to Webinars.

• Changed the tone of the image in the bottom right and made the text white vs. the black that was there before.

• Added a black bar at the bottom of the overall design to ground the entire project.