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Demographics & Psychographics

For my target audience

Demographics: The measurable characteristics of media consumers such as age, gender, race, education and income level.

The demographics of my target audience, after asking them to fill out some questionnaires, are as follows:

Age: 80% of my target audience are 16-18 years old, 10% are 13-15 10% are 18-21

Gender: 60% of my target audience are males, 40% female

Race: The general race of my target audience is mixed but mainly white British

Education: The majority of my target audience (80%) are aged 16-18, so this means the education level of my target audience would be that of someone currently in sixth form/their last years of secondary school.

Social status: The social status of my target audience seems to be mid to lower middle class. They can afford luxuries but are still of an ‘average’ grade and status

Psychographics: 1 This is the study of personality, values, opinions, attitudes, interests and lifestyles.2 The study and grouping of people according to their attitudes and tastes, especially for market researchThe psychographics of my target audience, after talking to them and asking them to fill out some questionnaires, are as follows:

Personality: The majority of my target audience have an ‘average’ or ‘typical’ personality. This includes a sense of humor, care for others, adventurous, cultured, imaginative.

Opinions on music magazines: According to my results, the majority of my target audience enjoy music magazines but can’t find one to suit their tastes exactly. They like the style and some of the artists featured in magazines such as Q and NME but they mainly enjoy the music and artists featured and found in Kerrang! magazine.

Interests: The general interests of my readers tend to be music related such as going to gigs, festivals, finding old music and new bands. They also enjoy finding new styles and going to the cinema etc.

Lifestyles: Again, the general lifestyle of my target audience is that of an ‘average’ mid to lower middleclass person. This means that my magazine can’t be too highbrow but can still maintain the standards of Q and NME.

Tastes: The tastes of my target audience ranged greatly but mainly focused on rock crossovers, pop-rock and indie music.