Business development cycleO-Phase & C-Phase

Presentation by: Liene Gallego, Els Geerts, Lynn Hoofteer, Anaïs Crabs & Nona Van de Velde

Table of contentsIntroduction

•O-Phase•C-Phase

De Lijn

•O-Phase•C-Phase

Telenet

•O-Phase•C-Phase

New Holland

Conclusion

De Lijn: O-PhaseOwn Vision The company

Occupants People without drivers licenceYouthPeople avoiding traffic jams

Youth65+Employees

Objects An ecological, cheaper and less stressful way to travel

Durable and qualitative way to travelMultimodality

Objectives Get people to their destination Get people to their destinationOrganization Traveller

GovernmentParents

TravellerGovernmentEmployers

Operations Good pricesConvenientGood schedule

Point-of-entry campaignsDevelopmentNew Products

Occasion Start of school yearVisiting a cityNo other ways of transport

Events

Outreach Flanders and Brussels Flanders and Brussels

Own Vision The company

De Lijn: C-Phase

Cost to the buyer

Ticket

Season ticket

Convenience of buying

Text-ticket

Online

Ticket Office

On the bus

Concept

No stress

Environment-minded

Communication

InternetRadio

TelevisionMagazines

NewspapersAlong the road

Consistency

Helps you every time in the same way

Telenet: O-PhaseOwn Vision The company

Occupants Private individualsCompanies

Private individualsBusinesses

Objects One subscription for all devises Market leader telecommunicationGreat performance and amusement value

Objectives TVSocial life

Intersection of television, internet and telephony

Organization FamiliesBusinesses

FamiliesBusinesses

Own Vision The companyOperations Better prices

Faster than competitorsBetter customer services

Focus on clients and innovationInvestment in superfast internet and mobile services

Occasion Buying new technologiesDissatisfaction competitors

Innovation

Outreach Belgium, Belgians on vacation Flanders, Brussels

Telenet: C-Phase• Have a TV, computer, mobile phone and landline• Subscription• …

Cost to the buyer

• Telenet shops• Salesmen• Online

Convenience of buying

• Fast internet• Wide range• …

Concept

• Social media• Website, telephone• Telenetshop

Communication

• 6,7/10Consistency

New Holland: O-PhaseOwn Vision The company

Occupants WholesalersFarmersContractors

Producers of cropsFarmersWinegrowers

Objects Harvest fasterWork more efficientQualitative machines

Enhanced productivityAccessible technologiesUser-friendly machinery

Objectives HarvestFeed cattle

HarvestFeed cattleSoil transport

Organization B2B B2B

Own Vision The companyOperations good price/quality ratio

Brand awarenessdealers

Total aidAdviceReliable partner

Occasion Company growNew technologies available

Outreach Worldwide Worldwide

New Holland: C-Phase

Cost to buyer

Between €60.000 and €260.000

Communication

Brand awareness

Facebook page

Agricultural fairs

Thank you for listening