Introduction to Creative Commons for collecting institutions

Jessica Coates

Creative Commons ClinicSeptember 2009

CRICOS No. 00213J

Carpeted com

mons by G

lutnix, http://ww

w.flickr.com

/photos/glutnix/2079709803/in/pool-ccswagcontest07 available

under a Creative C

omm

ons Attribution 2.0 licence, http://creativecom

mons.org/licenses/by/2.0/deed.en

Digitaltechnologies haverevolutionised howcreative works aremade, distributed,

and used.CRICOS No. 00213J From ‘Creative Commons in Our Schools’ by markwooley available at

http://www.slideshare.net/markwoolley/creative-commons-in-our-schools/ under a Creative Commons Attribution Non-commercial 2.5 licence.

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part of the Creative Commons international initiativeCRICOS No. 00213J

"Copyright", R

andall Munroe, http://xkcd.org/14/, C

reative Com

mons A

ttribution-NonC

omm

ercial 2.5 license

Creative Commons

aims to make creative material more useable by providing free licences

that creators can use to give certain permissions in advance

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CC is designed to…

• provide standardised licences

• that facilitate sharing

• are flexible

• are easy to use and understand (for people and machines) and

• that apply in the same way anywhere in the world.

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CC Myths

CC is not:

• anti-copyright – just another rights management tool

• the public domain – just giving certain permission in advance

• anti-commercial – can charge for first use, commercial uses, “premium” service, or embed advertising

• right for every situation – entirely voluntary, and won’t be best solution for all creators

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Free, as in beer by Unhindered by Talent available at

http://www.flickr.com/photos/nicmcphee/2345633527/ under a Creative Commons Attribution ShareAlike 2.0

licence

Licence Elements

Attribution – attribute the author

Noncommercial – no commercial use

No Derivative Works – no remixing

ShareAlike – remix only if you let others remix

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Attribution-ShareAlikeAttribution

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Attribution-Noncommercial

Attribution-NoDerivatives

Attribution-Noncommercial-ShareAlike

Attribution-Noncommercial-NoDerivatives

Each licence has

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deedbutton

legal codemetadata

Licence Use

• In the first year 1 million works, now 180 million

• Over 100 million images on Flickr alone

• Most have Noncommercial limitation – won't usually be a problem

• Moving towards more liberal licences

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Use of licence elements – June 2006

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CC and cultural institutions

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Carpeted com

mons by G

lutnix, http://ww

w.flickr.com

/photos/glutnix/2079709803/in/pool-ccswagcontest07 available

under a Creative C

omm

ons Attribution 2.0 licence, http://creativecom

mons.org/licenses/by/2.0/deed.en

CC is useful …

1. As a resource

2. As a donor option

3. As a licensing tool

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CC as a resource

• Find material to use

• Simplify copyright decisions

• Clarify legal rights and responsibilities

• Reduce costs

• Streamline processes

• Access new/innovative material

• More legal re-use allowed than library exceptions

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Finding CC material

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http://creativecommons.org.au/infopacks/findingmaterial

Australian newspapers online

• Launched by the NLA, with partners, Aug 2009

• 547,430 pages and 6M articles available for full-text search

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Crowd-sourcing text corrections – 1,300 volunteers have corrected 3.4 million lines from 160,000 pages

Australian newspapers online

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Before using CC material

• Check that you’re following the licence (ask for extra permission if you need it)

• Make sure your use isn’t ‘derogatory’

• Are there any other rights you need?

• Don’t forget to attribute

• Use common sense

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CC as a donor option

• Internal rights

management

• Legal certainty

• Standardisation

• Flexibility for donor

• Flexibility for library

• Flexibility for users

• Buy in for donors

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Click and Flick

• individuals to contribute to PictureAustralia by adding to Flickr groups• encourages CC licensing• 55,000 photos contributed since 2006

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:/ - http://www.flickr.com/photos/angelltsang/30211494/ Antzpantz - http://www.flickr.com/photos/antzpantz/177067581/in/pool-69431001@N00/

Broken Simulacra -http://www.flickr.com/photos/broken_simulacra/91355505/

Creative Commons licensing “encourages content contributors to think in terms of a librarian keeping in mind the public benefit of providing maximum access to content as part of Australia’s national collection.”

– Fiona Hooton, Picture Australia

Model

• Dual licensing:

– one licence for institution (standard agreement)

– one licence determining how material can be made available to public

• Can make CC licensing optional or compulsory, all licences or only some, with public domain or all rights reserved.

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Before accepting CC material

• Check you have all the rights you need

• Check users have all the rights you intend them to have

• Check donors understand the licence

• Check other rights are being respected (indigenous etc)

• Set attribution standards

• Use common sense

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CC as a licensing tool

• Facilitate sharing• Community

engagement• Increase reach and

reputation• Access new

business models• Encourage

collaboration and innovation

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Licences

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Licences

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• You can apply to anything - short works, long works, previews/excerpts, data, drafts, source material, catalogue info, ‘junk’

• You can publish anywhere – online, offline, own site, popular services, blogs, wikis, remix communities, businesses, peer-to-peer, bittorrent

• Look for 'low hanging fruit' – material you created, new collections, collections with single owner, public domain material (don't use CC)

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Doesn’t have to be all or nothing

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Powerhouse Museum

• released 1500 public domain photographs to Flickr Commons

• ‘Play’ worksheets available under CC BY-NC

• encouraged CC for ‘photo of the day’

• collection descriptions and data under CCWoman holding decorated bicycle, Phillips Glass Plate Negative Collection, Powerhouse Museum, www.powerhousemuseum.com/collection/database/collection=Phillips_Glass_Plate_Negative

• 20x increased visitation

• crowd-sourced metadata

• unexpected discoveries (eg locations)

• partnerships (eg ABC)

• reduced costs for Australian community (eg

schools)

• didn’t hurt sales

promotional + other benefits = net +ve $

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PHM benefits

Powerhouse Museum collection record http://www.powerhousemuseum.com/dmsblog/index.php/2009/04/27/another-opac-discovery-the-gambey-dip-circle-and-the-value-of-minimal-tombstone-data/

“If your organisation is still having doubts about the value of making available un-edited, un-verified, ageing tombstone data then it is worth showing examples like these.”

- Seb Chan

Before using CC licences

• Who do you want to use the material, and when? eg global

• Are you choosing the right licence? eg do you want them to be able to change your material?

• Do you have the rights to license the material? are you using anyone else’s material?

• Are you sure? can't change your mind

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Thanks

creativecommons.org

wiki.creativecommons.org/casestudies

creativecommons.org.au

info@creativecommons.org.au

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This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see http://creativecommons.org/licenses/by/2.5/au/.

Images in the slideshow are licensed as marked.

Carpeted com

mons by G

lutnix, http://ww

w.flickr.com

/photos/glutnix/2079709803/in/pool-ccswagcontest07 available

under a Creative C

omm

ons Attribution 2.0 licence, http://creativecom

mons.org/licenses/by/2.0/deed.en