Creating Compelling Videos Workshop

Skills you will learn today

Finding Great stories

Creating Great images

Capturing Great video clips

Creating the story

The storyboard

editing

Larger Purpose

Fact: 60% of all internet is video

“Every organization is now a media

organization”

Hard-wired Story tellers

Video Examples

Stand up

Silence speaks

Why do stories have power?

A Story for Double Agents

Appreciate Critique

How?

Thank you

Document

Training Video

Sizzle Reels

Broadcast to tell a story

Community Building

Mobilize –a call to action

Co-create

Eddie

What Makes a Great Story?

Great Stories Have:

Point of View

Great Stories Have:

Emotion

Great Stories Have:

Gift of Voice

Great Stories Have:

A Concise Message

Great Stories Have:

Pacing

IRA

Video Critique

Central idea with action sequence

Strategies for moving narrative forward - narrative arc

Reflection on larger meaning

Point of view

Emotional content

Gift of voice

A concise message

Pacing

Great sound

In our Hands

Narrative Arc :

Room to Read vs The Girl Effect

Short form Video Storytelling

Call to Action Video

Creators Gone Wild

Lightening Round Storytelling

1. Make a timeline for your life, plot Big

moments, turning points.

2. Pick one. Write for 10 min about it.

3. Shape it into a narrative arc, identify

“what happens” and “reflection”

4. Select what you will start with first to grab

attention.

Or, brainstorm a list of “firsts” for 5 min. Pick

one, write a story.

Elements of Great Photography

Rule of Thirds

Shot Variety

Close-up

Subject Angles

Subject Angles

Single Point of Interest

Sweet Light

Background

Draw Viewer into Photo

Crop When You Shoot

Great Photography applied to Video

Rule of thirds

Shot variety

Single pt. of interest

Mood

Sweet light

Background

Framing

Draw viewer in

Cropping

Photography exercise

Personal Journey video

Using Video Recorders

Steady hands

Use a tripod

Check audio and video before starting

Pan slowly

Remember rules of great photography

Move in close for view and audio

Elements of Videography

The 5 shot list

The 10 second rule

Lights, camera,

action!

More video tips

Have sections without music for drama

Use voice over to paraphrase less

interesting stuff. Save best parts of

interview for your character

Can speed up video

Storyboarding

1. Sequence……”what happens next”

2. Emotional Contour…….”how it feels”

3. Messenger……….”which track delivers

(print/voice/photo/audio)”

6 Story Core Elements

What is story purpose, essence?

Key characters?

Context?

Action events?

First 6 second hook?

Why this matters/reflection?

Editing Great Content

Advanced Video editing tips

Walk out of frame

Cut when subject not making gesture

Audio leads scene

Add sound effect when jumping to new scene

Music can precede the narration

New song signals transition. Leave a space

6 secrets of highly effective

Videographers

Step forward, step back

6 secrets of highly effective

Videographers

The Tease

6 secrets of highly effective

Videographers

Insert Shot

6 secrets of highly effective

Videographers

Corresponding Shot

6 secrets of highly effective

Videographers

Time Compression

6 secrets of highly effective

Videographers

Point of View

Quick and easy social media

storytelling

Podcast audio story

Xtramoral

Puppets on the run blogpost

Instant Movie in Premier Elements