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http://www.socialmediaonlineclasses.comHow to create a compelling Facebook Timeline cover image that generates leads and sales. See examples of outstanding business Timelines that you can do yourself!
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Create a Compelling Facebook Timeline
Presented by:
Maria Peagler@SM_OnlineClass
www.socialmediaonlineclasses.comwww.facebook.com/SocialMediaOnlineClasses
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
Show Visual Elements
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
Does your brand lend itself to showing great photos? Combine them into one strong Timeline cover and showcase it front and center on your Facebook page.
Have a Sense of Humor
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
Old Spice’s Timeline shows their spokesman, offers a short history of their company, and shows the most popular photos and videos on their page.
Show the people behind your company
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
Everyone has heard of the New York Times newspaper and online news channel. They’re not using their Facebook Timeline to promote the paper, but to show the actual people behind it. Excellent way of humanizing their brand.
What’s In It for Me?
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
TabSite offers easy ways of creating custom Facebook tabs, and they include calls-to-action under their Timeline using those same tabs.
Make it Beautiful
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
United Notions offers beautiful fabrics and notions to the crafts industry. However, their fabrics are constantly changing. Notice they don’t have images of their fabric lines: they would need to change that Facebook Timeline cover every season. Instead, they’ve put general images that are still lovely.
Establish Credibility
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
People visit your Facebook page only once or twice. Establish your credibility quickly by offering a testimonial or other credits that set you apart on your Facebook Timeline.
•851 x 315 pixels
•Low resolution
•Include brand colors, photos, identity
•Add website URL in About section
•Software? Picasa, Pixelmator, Photoshop Elements, Illustrator, Corel Draw
Timeline Cover Guidelines
From the online course Facebook 102: Customizing an Existing Facebook Page at www.socialmediaonlineclasses.com
Step-by-Step Tutorials for Course
Insights Facebook 101: Developing a Facebook Page for Your Business
Timeline cover, creating custom tabs, and capturing contact information
Facebook 102: Customizing an Existing Facebook Page
Creating an engagement strategy and marketing effectively
Facebook 103: Marketing Your Business on Facebook
I need everything! Unlimited Class Pass
I need individual help: keep me accountable, set up a plan, and give me a scorecard on results
Mastermind Consulting
Help! How Do I Get it All Done?
Maria Peagler | @SM_OnlineClass | www.socialmediaonlineclasses.com | www.facebook.com/SocialMediaOnlineClasses
From the online course -
Facebook 102: Customizing an Existing Facebook Business Page
www.socialmediaonlineclasses.com
