8
Content Marketing with Student Blogs Slide 1 Content Marketing with Student Blogs

Content marketing with student blogs

Embed Size (px)

DESCRIPTION

Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition.

Citation preview

Page 1: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 1

Content Marketing with

Student Blogs

Page 3: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 3

Delivering relevant and valuable information establishes a

level of trust and loyalty, making prospective students feel

closer to a college or university.

Empowering your students to contribute stories about their university

experience can create sufficient content volume for SEO while

providing that increasingly valued personal touch.

The infectious enthusiasm of your students' experiences

carries an independent sense of authority to prospective

students.

Prospects in the decision making process want to get the goods

from current students, and in the absence of face-to-face interaction,

stories from the front lines of campus life are the next best thing.

1. Student Blogs

Source: Higher Education Marketing – Content Marketing with Student Blogs

Page 4: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 4

It is the stories unique to your school that set you apart.

These can be shared on your website or a "for students, by

students" microsite, but authenticity is everything in creating

a credible connection.

Prospects can see through phony marketing tactics and

institutions, which is why many admissions departments

choose not to delete any blog comments, even if they are

negative.

Make the most of blog content by making it shareable,

curating stories in a way that entices your audiences to

interact, share, and explore further content.

2. Authentic Story Telling

Source: Higher Education Marketing – Content Marketing with Student Blogs

Page 5: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 5

There are many ways to integrate blogging into your

communications strategy but it begins with understanding

the purpose behind these blogs and who the audience will

be.

Developing a tone appealing to specific segments - such as

prospective students, alumni, international students or

psychology grad students - increases relevance and

readability.

Creating a hosting platform on the school or department's

website makes the relationship between blogger and school

clear, while you benefit from the increased traffic.

3. Provide Clear Goals

Source: Higher Education Marketing – Content Marketing with Student Blogs

Page 6: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 6

Provide clear guidelines about the purpose behind the blogs

with sample topics, such as:

What makes your school a special place?

What faculty member, class, organization or event inspires you at the

school?

How do you get used to dorm life?

Balancing work and study

Students can appreciate the general brand image of the

institution while having fun with the content, inserting

humour, personal drawings, images and video into their

blogs.

3. Provide Clear Goals

Source: Higher Education Marketing – Content Marketing with Student Blogs

Page 7: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 7

Blogs are excellent for cross-promotional activities. Promote

your blogs on social media and collect the best ones to

include in e-newsletters.

Consider inserting calls-to-action at the bottom of blogs or visible on

the page, to invite readers to engage on social media, request

further information or even book a campus tour.

Blogging is a proven resource as part of SEO for colleges,

particularly when keyword-rich, image-laden, and shared

with other media and social bookmarking.

Keep them over 450 words to best be recognized by Google.

Measuring their influence with Google Analytics will inform you how

many viewers are reading this content and which sites they are

coming from, among many other valuable insights.

4. Final Thoughts

Source: Higher Education Marketing – Content Marketing with Student Blogs

Page 8: Content marketing with student blogs

Content Marketing with Student Blogs

Slide 8

Questions? 1.514.312.3968

[email protected]

Visit our Website: Higher Education Marketing

FOLLOW US ON FACEBOOK

FOLLOW US ON LINKEDIN

FOLLOW US ON TWITTER

FOLLOW US ON PINTEREST

FOLLOW US ON GOOGLE+