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CONNECT Prospects to your school:
Using Connect to build your admissions funnel
Amanda Gilliland, Communications Coordinator, Graduate Admissions
VIP Page ResultsSet up a Report
• Create a Filter
• Contact Attribute: Applicant Admit Status = not empty
• Contact Attribute: How Did you Hear = all possible options
• Create a Report
• Use one attribute: How Did You hear
• Assign created filter
• Choose Report type: We chose Pie Chart with data table attached
• Charts are interactive!
Building the Funnel
• Define your different stages• Create your attribute• Create your Bulk Edit Filters• Create, queue, and schedule your bulk
Edit Job• Build your conversion funnel reports
Define your stages
• Prospect• List Purchases, McNair Scholars, Anyone that hasn’t reached out to GSU Directly
• Inquiry• A contact that has awareness of GSU, reached out directly through a variety of
sources
• Applicant• A contact that has applied to GSU (includes “stealth applicants”)
• Accepted• An applicant that has received a decision of regular or provisional admission
• Enrolled• An accepted contact that has registered in classes at GSU
The Last Piece of the Funnel Puzzle
Contact Stages• Run your configuration
• Located in the admin tab• Must have attributes, filters, and bulk edits in place• Only applies to new contacts in the system• Contact Rules allow easy stage assignment to new
contact• Staff assignments• Special Imports• Provides new tab in contacts screen
• Check out the tutorial on the Hobsons training site to walk through the steps of the full configuration
Staying CONNECTed
• Assessment of Needs• Assessment of Tasks• Definitions and Checklists• Get Organized!• Start Building• Test!• Stay Organized!• Share With Staff
Amanda Gilliland, Communications Coordinator, Graduate Admissions
912.478.2302
Questions?