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A file that tells a device what kind of media to present and when to present it.
‣ Video‣ Audio‣ Text‣ Interactivity‣ Tracks
Media
1991
1999
Pixel Doubling
Pixel Doubling
Delivery everywhere
Capture to delivery and beyondThe Production Process
Video / Audio Assets Compression Authoring Delivery
Standards Matter
MP3/AAC
Player
SurroundSoundCD
DigitalCameraDVDStereo
VideoCameraHDTV
Phone Tablet
MPEG-1/MPEG-4
audio
MPEG-2RedBook JPEGAC-3FM DVNTSC/
PAL
Phone Tablet
Standards Are Everywhere
Video
less then 8mb
MPEG-4: The MPEG for the Internet 1 minute of video at HD 1920 x1080
600mb
less then 500mb35gb
MPEG-4: The MPEG for the Internet 60 minutes of video at HD 1920 x1080
HD 1080i 1920 x 1080
PixelsGuidelines for Compression
HD 1080i 1920 x 1080
SD 480P 720 x 480
PixelsGuidelines for Compression
HD 1080i 1920 x 1080
Selecting a SizeGuidelines for Compression
240 x 135
480 x 270
960 x 540
240 x 135
Content PlacementGuidelines for Compression
HD 1080i 1920 x 1080
How Compression WorksGuidelines for Compression
pixel size (width | height)
frame rate data rate
Frame RateGuidelines for Compression
29.97 fps
29.97 fps 15 fps
Frame RateGuidelines for Compression
Data Rate Target: Broadband 800-1200 kbs Mobile 100-300kbsGuidelines for Compression
Tips & Hints
Key Frames: 4 x fps
Guidelines for Compression
Guidelines for Compression2 Pass Variable Bit Rate
Guidelines for Compression2 Pass Variable Bit Rate
Tips & Hints
Compression‣ Frame Rate: 15 fps‣ Key Frames: 4 x fps‣ Data Rate
– broadband > 800kbs– mobile < 300kbs
‣ 2 Pass Variable Bit Rate
QuickTime: H264
Flash: H264
Guidelines for Compression
Smart Phones
Get familiar with your device
Focus: faces
Focus: scene
Exposure and Color Balance
Shoot Horizontally
Angles + Planning
Zoom - Setting Scene
Zoom - Setting Scene
Lighting
Camera Angle
Prep
Audio
Selecting a MicrophoneUSB Connects Directly to Computer
Samson CO1U USB Condenser Microphone $70
Logitech USB Desktop Microphone $20
Logitech ClearChat Pro USB Headset $40
Blue Microphones Yeti USB Microphone $149
Blue Microphones Snowball USB Microphone $89
Audacity http://audacity.sourceforge.net/
EasyVoipRecorder Recorder (Windows) http://www.easyvoiprecorder.org/
Hot Recorder (Windows) http://www.hotrecorder.com/
Call Recorder (Mac OS X) http://www.ecamm.com/mac/callrecorder/
Skype Record Directly
Rode smartLav+ Lavalier Microphone for Smartphones $79
Stereo or MonoGuidelines for Compression
Selecting a KilohertzGuidelines for Compression
44khz 22khz
A kilohertz (kHz) is a unit of frequency equal to 1,000 hertz (1,000 cycles per second)
• 11mb 16bit 44khz Stereo
• 2.8mb 16bit 22khz Mono
• 500k MP3 64k 22khz Mono
Compressing Audio 60 Seconds
Compressing Audio 60 Minutes
30mb660mb60 minutes Compressed MP3 Audio
60 minutes of Uncompressed Audio
Podcasts on the Go AudioBoom Mobile App
Built-in Recorder
Tips & Hints
• 16 bit Mono 22 khz
• MP3 64kbit/s Mono 22khz
Guidelines for Compression
Lower Costs in Digital
Setting up a StudioCosts
Computer $899 Software $595 Camera / Studio $1,470
Adobe Premiere or Final Cut $300
Boris Chroma FX $295
HD Video $400 32gb Video SD $25
Green Screen $200
Lavalier Microphone $295Tripod $125
Flood Lighting $395
Apple iMac $1,099
MacBook $899
New Form FactorsDelivering Content Everywhere
WebMGoogle
H264 | MPEG 4Apple | Microsoft
mp4
Formats to choose from:Select a format for delivery
WebMGoogle
H264 | MPEG 4Apple | Microsoft
mp4
Formats to choose from:Select a format for delivery
Fast StartWeb Delivery: HTTP Streaming
Development Web Server | LMS | CMS
Clients
Pixel Doubling
Pixel Doubling
CDNContent Delivery Networks
DevelopmentEast Coast Client
West Coast Europe
Web Server | LMS | CMS
Adobe Media EncoderHandbrakeWondershareTelestream Episode Rapid ToolsQuickTime ProSorenson Squeeze
Compressing Content
HandBrakeOpenSource for Mac/Win/Linux
• MPEG-4• H.264
One Tool for Everything
• MPEG-4• Flash SWF• Flash FLV• QuickTime• Real media• MPEG 1/2• MP3 Audio
Telestream Episode
• Batch• Editing• Effects• Filters• Tools
Adobe Premiere CC
Adobe Premiere Clip
Resources To help you grow.
TriPod Stand $12.95
Tablet Tripod MonoPod Charger-City Exclusive 7" to 11" $25
Development: Capturing & Working with Media
explainEverything.com
VideoShop - Video Editor
brightcove.com
telestream.net/episode/
aws.amazon.com/cloudfront/
jingproject.com
jwplayer.com
ted.com
twitter.com
lrnchat.com
Adobe Capture CC
slideshare.net/nickfloro
Thank YouNick Florosealworks interactive studios
twitter.com/NickFloro
Download the Presentation at:slideshare.net/nickfloro