ChicagoCubs

ryankell

Problem

• Traditionoflosing• “Lovablelosers”• Ownershipnotprioritizedonwinning

EventsBetweenCubsTitles(1908- 2016)

• RadioandTVinvented• 16USpresidentselected• TheTitanicwasbuilt,setsail,andsank• Haley’sCometpassedearth,twice• Alaska,Arizona,Hawaii,OklahomaandNewMexicobecamestates

Solution

• Newowners• RickettsfamilypurchasesCubsin2009

• Primaryfocusinwinning• Financialsuccesssecondary

• Newmanagement• Won2016WorldSeries

1876:FormationofChicagoWhiteStockings

• Original8memberofNationalLeague• NamelaterchangedtoCubs

1907/1908:WorldSeriesChampions

1914:WrigleyFieldOpens

1945– 2009:TheDarkAges

1945– 2009:TheDarkAges

2009:RickettsFamilyPurchasesCubs

• Purchasedfor$845Million• LosingRecordinfirst5seasons• Madekeychangestostrategy

November3nd,2016:CubsWinWorldSeries

BusinessModel

• Winningtoppriority• Strategicpatience• InvestmentinmodernizingWrigley

Financials- Valuation

2009-$700M

2016-$2.2B

Nov2016- $2.5B

2020-Estimated

$4B

Financials- Revenue

197

217

237

257

277

297

317

337

357

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

MillionsofD

ollars

Financials– PlayerExpenses

100

110

120

130

140

150

160

170

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

MillionsofD

ollars

Financials- OperatingIncome

20

30

40

50

60

70

80

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

MillionsofD

ollars

CubsSecretSauce

• WrigleyField• Loyalfanbase• Rickettsfamilycommitmenttowinning• Signed“hot”coaches,players,andmanagers

Competition

• MemberofMajorLeagueBaseball• Revenuesharingplan

• Competitionfortopplayers• ChicagoWhiteSox

Outlook:ExtremelyPositive

• Continuedtraditionofwinning• ImprovementstoWrigleyvilleCommunity• FutureTVdeal

Sources

• https://www.forbes.com/teams/chicago-cubs/• http://chicago.cubs.mlb.com/chc/history/timeline.jsp• http://m.mlb.com/cutfour/2016/05/13/177833950/remembering-the-cubs-black-cat-game-on-friday-the-13th

• http://www.chicagotribune.com/sports/baseball/cubs/ct-wrigley-field-buildings-construction-20160325-htmlstory.html

• http://www.cbsnews.com/news/mlbs-revenue-sharing-formula/• https://www.nytimes.com/interactive/2014/04/24/upshot/facebook-baseball-map.html?_r=0#7,42.155,-83.577

• http://www.chibarproject.com/Reviews/WrigleyField/TopTwenty.htm