Made by: Tarun Nayak,Lakshay Sharma and Nishant KumarJha

PRINCIPLE OF EFFECTIVE COMMUNICATION – 7C’S

To compose effective written or oral messages, one must apply

certain communication principles.

These principles provide guideline for choice of content and style

of presentation, adapted to the purpose and receiver of your

message.

To some extent the principles overlap because they are based on

a common concern for the audience, whether that audience

consists of listeners or readers.

These principles are called “Seven C’s”

The Seven C’s are:

• Completeness• Conciseness• Consideration• Concreteness• Clarity• Courtesy• Correctness

WHY THEY ARE CALLED – 7C’S

Seven C’s are the seven most useful

qualities of effective communication

starting with C.

1) Completeness• Message Receiver- either listener or reader, desire complete

information to their question.

One way to make your message complete is to answer the five W’s.

WHO? WHAT? WHEN? WHERE? WHY?• This method is useful when one writes requests,

announcements, or other informative messages. For instance, to order (request) merchandise, make clear

WHAT you want, WHEN you need it, and WHERE it is to be sent.

2) ConcisenessConciseness means “convey the message by using fewest words”.

“Conciseness is the prerequisite to effective business communication.”

A concise message saves the time and expenses for both the parties.

How to achieve conciseness?

Avoid wordy expressions

Include only relevant materials

Avoid unnecessary repetitions

3) Consideration Consideration means – To consider the

receiver’s Interest and Requirements.

While writing a message one should focus on the target group.

Three specific ways to indicate consideration

•Focus on “you” instead of “I” or “We”

•Show audience benefit or interest of the receiver

•Emphasize positive, pleasant facts.

Write a message in such a way that the

audience get benefited from it.

4) Concreteness

It means that message should be specific instead of general.

When you talk to your client always use facts and figures instead of generic or irrelevant information.

5) ClarityClarity means transfer of information without any ambiguity.

• Ideas, facts, opinions etc. which are to be communicated should be very clear to the communicator.

• The message should be simplified or coded in such a manner that it is comprehended by the receiver the same way as the sender intends to.

To achieve clarity:

Choose specific words rather than long

statements.

Choose familiar and easy words.

Construct effective sentences and

paragraphs.

6) Courtesy

Applying socially acceptable manners is a form of courtesy.Politeness , concern and respect for others are few components of courteous communication.To achieve this, the sender should be sincere, tactful, thoughtful and appreciative of the receiver.

7) Correctness

The language of the communication must be

correct in terms of grammar, punctuation ,spelling

and meaning.

It must be correct in terms of facts, figures and

words.

C ONCLUSION

These 7 C’s help a person to compose a message in such a way to get positive feedback from the receiver. That’s why it is advisable for everyone to understand and apply these 7C’s whether he is a teacher, doctor, businessman or a student.

Thank You