Collaborative Leadership In Development

CASE District III/IV ConferenceNew Orleans 2011

Rodney O. ParksDirector of DevelopmentPhilander Smith CollegeLittle Rock, Arkansas

Collaborative Leadership In Development

Issues Reviewed

• Internal-External Communications

• Campaign Direction: President or Consultant

• Relationship Responsibility: Individual or Institution

• Collaborative Leadership Trends

Collaborative Leadership In Development

Target Groups

• Private Colleges

• Private Schools (K-12)

• Small To Medium Sized Public Universities

• Other Non-Profit Organizations

What is Collaborative Leadership?

An emerging body of management practice which is focused on the leadership skills and attributes need to deliver results across organizational boundaries.

Internal/External Communications

• Social MediaFacebookLinkedInTwitterFlickrEventBrite

Internal/External Communications (cont’d)

• Anniversary publications• Licensing and Trademarks• Sustainability Policy• Archives• Former administration officials

The Capital Campaign

• Direction– Presidential• Have A Vision• To Increase Buy In From Trustees• To Increase Buy In To Faculty/Staff

The Capital Campaign(cont’d)

• Direction– Consultant• To Outline Assignments (Who)• To Outline Goals (What)• To Increase Urgency (When)• To Frame Strategy (Where)• To Increase Perspective (Why)

The Capital Campaign(cont’d)

Q. How should development professionals be spending their time until the economic indicators, and donor confidence, start looking up?

A. They should make sure the organization's case for support is in good shape and that it is compelling. They should share it with potential donors and get feedback. The recession should only affect case statements if the downturn has truly altered the need at the organization or the needs it serves. If the need has grown or changed, then the case might have to take on that kind of different intensity. But that should not be part of the case unless it's true. It would be wrong to create false urgency. It is important to have a communication approach that invites donors and prospective donors to reflect on the organization's plan and vision. Engaging donors in that real and meaningful exchange of ideas could and should be done right now. And given that potential donors to a capital campaign almost always are current donors, there should be high-quality stewardship going on. Fundraisers should be expressing their gratitude for past support and reporting on the impact past gifts have had. While the time is still not quite right for active campaigning, creating excitement among the organization's closest donors now will build momentum for when donors' general confidence is back up and they are ready to give.

Relationship Responsibility

Whose responsibility is it?The Institution or The Individual

It is the ultimate responsibility of the institution to have a brand that is recognized so that relationships can grow.

Relationship Responsibility(cont’d)

What is your institution’s relationship management system?

Open ArchitectureStructured EnvironmentIndividuals

Relationship Responsibility(cont’d)

What the individual (development officer) is responsible for?

To articulate the brand (internally & externally)

To grow relationships that bring valueTo say “thank you” when the check is

received

Collaborative Leadership Trends

CASE Fusion District 3 & 4 Conference

Conference Realignment

Private-Public Schools Partnerships

Research

Reference Page

Walter M. Kimbrough – President – Philander Smith College

J. Shannon Fleming – VP Institutional Advancement-Philander Smith College

Maurice Jenkins – United Negro College Fund

Marybeth Gasman – Professor of Univ. of Pennsylvania

Reference Page(cont’d)

Blue Grotto – Anniversary Publications

Collegiate Licensing Company – Licensing

Billie Sue Schulze – Schulze Consulting

Tim Seiler – Director of Fund Raising at the Center on Philanthropy at Indiana University

Jill Zack – Director of Marketing & Communications-University of New Mexico Foundation

Contact Information

Emailrparks@philander.edu

Twitter @rodneyoparks

LinkedIn Rodney O. Parks

Phone 501.425.7975

Questions??????

Thank You!!!!!!!!!!!