Careers Galore with Degree in Marketing!

The two departments of any corporate house that contributes to its success are its

Advertising and Marketing departments. Can you imagine a company without any

of these departments? The success and growth of any company depends on these

two departments. And the people working in these departments are also the ones to

receive lucrative packages along with benefits and incentives. Although degree

holder’s remuneration packages vary but a Bachelor Degree in Business Marketing

can fetch salaries upto £50,000 a year.

How Does a Bachelor Degree in Business Marketing Help?

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A bachelor’s degree in marketing endows the candidate with the necessary tools,

methods and techniques necessary to develop and understand the prevailing

marketing trends ad situations so that when the candidates try to apply the skills

learned they know which technique to apply where in order to derive the maximum

benefit with the least amount of effort. Infact these techniques also help to save

labour costs and ensure efficiency in the work procedure.

Moreover the classes in marketing provides the core knowledge in how to bring the

products and services into customer focus and attention so that the company enjoys

a good sale of the product or service which in turn will ensure company’s growth

and success rate.

Career opportunities with a Marketing Degree:

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Marketing degrees offers a variety of career options. The normal notion is with a

marketing degree one can become a marketer only, which is not true completely.

Armed with a Bachelor Degree in Business Marketing, one can start working in the

advertising firms, marketing departments of different corporate houses or even in

the customer service section.

Marketing Manager:

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They are the most valuable asset of a company. They look after the company’s

products and services and compare them with the other available competitive

products to ensure that their company’s products enjoy better sales; in short they

are responsible for looking after and maintain the growth and success of a

company. They are the ones that inform the top management of the current market

trends and suggest the steps that need to be taken in order to meet the challenges of

the market. In short they find new markets and consumer segments for the products

and services of the company.

Promotions Manager:

They aim to foster the company’s sales and profit by carrying out campaigns in

order to promote the company’s products. This can be done through distribution of

free samples, sachets, coupons or organizing contests. In doing these promotion

managers often come in contact with media planners, designers and financial

planners and together they chalk out the plans on the basis of which the

promotional activities will be carried out. In short they do all these because their

ultimate motto is the sale of the product and services of the company so that it

ensures profit and growth of the company in the long run.

Marketing Researcher:

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These people design surveys and conducts researches to find out the prevailing

marketing trends and why consumers tend to buy a particular product amongst

others and not the rest and where is the scope where the market researchers can

suggest to promote the product so that the sales are ensured. At times the

companies themselves may have their own marketing researchers or they may

belong to marketing agencies or even government agencies and work on the basis

of projects assigned to them.