C A LV I N H A R R I SSTA R CO NST R U CT IO N

ART I ST BACKG ROU ND I NF ORMAT I ON

Calvin Harris, whose real name is Adam Richard Wiles, is a Scottish DJ, singer, songwriter and record producer. He owns the vanity label Fly Eye Records.

His debut album 'I Created Disco' went gold after it was released in 2007 followed by his second album 'Ready for the Weekend' which reached number one on the UK Album Chart in 2009.

C A LV I N H A R R I S WA S F I R S T ATT RAC T E D T O E L E C T R O N I C DA NC E MU S I C W H E N H E WA S A T E E NAG E R A ND B E G A N R E C O R D I NG B E D R O OM D E MOS BY 1999 .

C A LV I N H A R R I S R E L E A S E D A S ONG C A L L E D 'R E A DY FO R T H E WE E KE ND ' I N 2009 & T H I S WA S T H E S E C ON D S I NG L E F R OM H I S S T U D I O A L B U M WH I C H S H A R E D T H E S A ME T I T L E . T H E S ONG B E C A ME V E RY POPU L A R I N 2009 W H E N I T MA D E I T S D E B U T O N B BC RA D I O O NE . O NC E H E G A I NE D MOR E FA ME A N D ATT E NT I ON , H A R R I S W E NT ON T O PE R FO R MI N G S H O WS ON A MU C H L A R G E R S C A L E . A PE R FE C T E X A MPL E O F T H I S I S T H E I T U NE S FE S T I VA L W H E R E H E PE R F OR ME D T H E S O NG ' R E A DY FOR T H E W E E KE ND ' ON T H E 18T H J U LY 2009 I N LO ND ON .

A S PA RT OF H A R R I S ' S TA R C O NS T R U C T I ON A ND I MAG E RY , H E I S A V E RY PO S T MO D E R N MU S I C A RT I S T WH O A L S O S TAY S C O NNE C T E D W I T H FA NS A S MU C H A S H E C A N . O NE ME T H O D O F D O I NG T H I S I S T H R O U G H T H E U S E O F S O C I A L ME D I A A ND S OC I A L NE T WO R K I NG S I T E S S U C H A S T WI TT E R A N D FAC E BO OK .

A NO T H E R E FFE C T I V E C ONC E PT OF U S I NG S OC I A L NE T WO R K I NG S I T E S S U C H A S T H E S E I S T H E FAC T T H AT H A R R I S A L S O PR O MO T E S H I S MU S I C A L C ONT E NT T H R OU G H T H E S E S I T E S A ND PR O G RA MS A S WE L L A S H I S S H OW S / C O NC E RT S .

T H I S I S PR O B A B LY T H E MOS T E FFE C T I V E WAY OF M A R KE T I NG A ND PR O MOT I NG ; U S I NG D I G I TA L T E C H NOLO GY T O C OMMU NI C AT E T O MA S S A U D I E NC E S .

CALV IN HARR I S ENHANCES H IS M US IC PO PUL AR ITY PREDOM INANTLY THROUGH H IS CONCERTS AND TOURS .

W ITH ONLY 3 ALBUM S , HARR IS HAS M ANAGED TO GO O N 8 D I F F ERENT CONCERT TOURS , SOM E OF W H ICH W ERE W ITH O THER ART ISTS SUCH AS R IHANNA.

- GROOVE ARM ADA: SO UNDBOY ROCK TO UR ( 20 0 7 )- FA ITH LESS : TO ALL NEW ARR IVALS TO UR (2 00 7 )- READY F O R THE W EEKEND TO UR ( 20 0 9 – 10 )- DEADM AU5 AND SKR I LLEX : UNHOO KED TO UR (2 0 10 )- R I HANNA: L AST G IRL ON EARTH TO UR AND LOUD TO UR (2 0 1 1 )- BUDW E ISER MADE IN AM ER ICA F EST IVAL ( 20 1 2 – 13 ) PH I L ADELPH IA- STEREO SO NIC F EST IVAL TOUR ( 20 1 3 ) , AUSTRAL IA- GREATER THAN TO UR ( W ITH T I ËSTO) ( 2 0 1 3 ) , UK AND IREL AND

HARR IS HO LDS TH E RECORD F O R THE MO ST TO P TEN H ITS F RO M O NE STUD IO ALBUM ON THE UK S INGLES CHART W ITH N INE H ITS , SURPASS I NG M ICHAEL JACKSO N.

ACCO RDING TO F O RBES , HARR IS WAS THE H IGHEST PA ID D J O F 2 01 3 , GRO SS ING AN EST IM ATED $ 4 6 M I LL I ON .

AS PART OF H IS STAR CO NSTRUCT IO N , H ARR IS I S EXTREM ELY PO PUL AR O N YO UTUBE W H ICH I S AN EF F ECT IVE M ETHO D O F D ISTR IBUT ING H IS M US IC . HE HAS M ANY SUBSCR IBERS AND YOUTUBE V IEW S W H ICH DEM O NSTRATE THE PO PUL AR ITY O F D IG ITAL TECH NOLO GY W ITH L ARGER DEM OGRAPH ICS .

I T I S EV IDENT TH AT H ARR IS H AS AN IM PORTANT AND EF F ECT IVE REL AT IO NSH IP W ITH AUD IENCES AND H IS FANS . TH IS REL ATES BACK TO STUART H ALL ' S THEORY THERE TH ERE I S CO NSUM ER/ PRODUCER L INK . IN TH IS CASE , THE SO C IAL NETW O RK ING H AS HELPED HARR IS GA IN FAME AND M A INTA IN H IS POPUL AR ITY AS W ELL AS THE CO NCERTS AND TOURS W H ICH HE HAS PERF O RM ED TO M ASS AUD I ENCE ' S .