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© 1996-2010 Bauer & Associates, Inc. All rights reserved.
Growth through Social Media
What is social media?
Technologies that are used to interact socially
via words, pictures, videos and audio.
Social media represents the billions and billions of conversations occurring online 24/7
Where exactly are these conversations?
Blog“A type of website with regular entries of commentary, descriptions
of events, or other material such as graphics or video.”-Wikipedia
Social Network“A social structure where users share ideas, activities,
events, and interests within their individual networks.” -Wikipedia
Newsletter“A regularly distributed digital publication, generally about
one main topic that is of interest to its subscribers.” -Wikipedia
Who uses social media?
Who uses social media?
“Two-thirds of the world’s population visits social media sites.”
– Nielsen
Visiting social networking sites is more popular than checking personal email.
– Nielsen
Social Media by the Numbers
80
Social Media by the Numbers
80
The percentage of companies that use LinkedIn when hiring employees.
Social Media by the Numbers
3,000,000
Social Media by the Numbers
3,000,000
The average number of comments (a.k.a. tweets) on Twitter every day.
Social Media by the Numbers
5,000,000,000
Social Media by the Numbers
5,000,000,000
The number of minutes spent daily on Facebook.
Over 50 million members in over 200 countries
Executives from all Fortune 500 companies are active members
Poll your network to obtain data that impacts your business
Respond to questions and affirm your expertise in your industry
Publicize your website and blog; Improve search engine rankings
Invite your network to events
Post links, news, photos, videos, etc.
Engage users with Facebook applications
Over 400 million active users
More than 700,000 local businesses have active Facebook pages
Reached 8,000,000,000 tweets in 2010
1382% increase in unique visitors from 2008 to 2009
Monitor trends and developments in your field
Showcase expertise: publish links to your website
Customize your page with company info and accolades
Adoption RateYears to Reach 150 Million Users
Telephone – 89 Years
Television – 38 Years
Cellphone – 14 Years
Facebook – 5 Years
Source: Portfolio Research
Visits: 2,513,085,935 Yearly Change: +202.47%
Visits: 58,940,886 Yearly Change: +89.15%
Visits: 141,673,599Yearly Change: +549.16%
Source: Compete
Vis
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“For companies resistance to
social media is futile. Millions
of people are creating content
for the social Web. Your
competitors are already there.
Your customers have been
there for a long time. If your
business isn’t putting itself out
there, it ought to be.”– Business Week , February 19, 2009
Social media is a window to the public’s…
Conversations
Attitudes
Opinions
“Monologue” vs. “Dialogue”
Customers and Prospects
Customers and Prospects
Traditional Media’s Social Media’s
Customers and
Prospects
Customers and prospects also have more interaction and influence with each other.
70% of consumers trust opinions posted online. 90% trust recommendations from sources they
know. – Nielsen
Bauer & Associates will listen, analyze and engage consumer conversations.
We will help you to become an Approachable Authority
Your targets will come to you as the preeminent provider for what they seek.
INCENTIVE prompts INTERACTION
We will offer your targets their #1 Resource:
Free, Sought-after InformationNewsletter, White Papers, eBook, Blog Posts, Videos…
This pre-qualifies them and leads to a dialogue.
Social media is like an invitation-only cocktail party
Establish a mutually beneficial connection
Listen and be selflessGet to know each other
Earn reciprocity and trustBe approachable and responsive
We will properly
and effectively
market your
business.
Bauer & Associates is your social media guide…
We can help your company…
Save time
Increase awareness
Decrease overall marketing expenditures
Generate incremental revenue
How is social media success measured?
Quantitatively and Qualitatively:
1) How many people see your ideas2) Improvement to your search engine rankings
3) New and expanded client relationships
Next steps?
Contact me about your business and priorities.
Brian BauerDirector of Online Marketing
www.bauer-inc.com
The worst thing you can do is nothing… Secure Your Reputation
“If a third party other than your firm reserves your name as a profile on a site like Twitter, they can do tremendous damage to your brand. The solution is to be proactive and secure your firm's brand across key social media sites.”
– LawyerCasting.com
