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New Business or Marketing plan Fruit Mixed energy drink
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Presents…
Prepared by
A.B.M. Ashiqur Rahman120306075
Green University of Bangladesh
A Business Plan On
Fruit Mixed Energy Drink
Company Highlights• The Sun Star Beverages, a new firm going to
start its operation in Dhaka. • Going to start with an energy drink product
with the name “Power Trip”. • Sun Star will be a partnership firm. • Going to start its operations in a limited
geographical level. • The company’s growth policy is to fulfill the
customers need with quality product to grow.
Vision
“Our mission is to serve people by providing quality energy drink”
Mission
Our vision is to capture the market of Dhaka by providing quality energy drink at low price in order to keep people healthy and fit.
Objective
• Maintain positive, strong growth each year not withstanding seasonal sales patterns.• Achieve a comprehensive output in market penetration.• A double to triple digit growth for the first five years.• Increase the profit margin by adequate percentage each quarter through efficiency and economy of scale.• Maintain a significant research and development and advertisement budget to enhance future product developments.
Organogram
Board Of Directors
CEO
Finance Manager
Finance Officer
Finance Officer
Marketing Manager
Marketing Officer
Marketing Officer
HR Manager
HR Officer
HR Officer
Production Process
Reception
Crushing
Maceration
Alkalinisation
Filtration
Acidification
Situation Analysis
SWOT Analysis
SWOT Analysis
Strength
Weakness
Opportunity
Threat
STREGTH
• Comparatively low pricing• Standard product quality• Free from world recession
WEAKNESS
• Lack of expert workers• Limitation of capital• Lack of goodwill
OPPORTUNITY
• Tariff facility• Free entry to the global market• A vast market of energy drinks
THREAT
• Huge competition• Lack of electricity and energy• Probability of arising new competitors
COMPETITION ANALYSIS
Coca cola 75%
Virgin 10%
Mojo 5%
Speed 5%Tiger 5%
Marketing Strategy
Target Market
• Teenagers • Adults • Gamers• Sports persons• Also Late 50’s
Marketing Mix Analysis
1. PRODUCT
Uniqueness: No caffeine and fat Main ingredient-fruit essence Lowest price
Features:
Ingredients Amount Ingredients Amount
Serving size 1 can (8.4oz) Total crab. 32g
Calories 120 Dietary fiber 0g
Total fat 0g Sugars 30g
Saturated fat 0g Protein 0g
Cholesterol 0mg Riboflavin 20%
Sodium 75mg Vitamin B6 10%
Vitamin B12 10%; Fruit pulps 30%
2. PRICE our motto "Classy but
not expensive“ Purchase price of
retailer of 1 can is Tk.30. Power Trip reduces
prices in special events such as Ramadan offer, Pohela Boishakh, and
other Events.
Speed Virgin Tiger Cocacola
High Low Price Effect in the Market
3. PLACEMain Cities:
• Dhaka• Rajshahi• Chittagong
Distribution Channel
Distribution
Channel
4. PROMOTIONAdvertising Channels
TV Campaign
Billboard
Newspaper
Advertising Campaign
• Keeping environment free from pollution.• Solving problem created by them and preventing the
society from new problem.• Serving target market with their desired services.• Protecting consumer rights.• Performing voluntary jobs, like-blood donation, tree
planting, helping flood affected people.
Corporate Social Responsibility
Financial Statement
Cost of Project
Particulars Taka Taka
Land (200 Kathas, 2,00,000 each) Building Plant Equipment Supply Line Vehicle (20 Lorries, 10,00,000 each)Pre-operating Expenses
4,00,00,0003,00,00,0002,00,00,0001,50,00,000
50,00,0002,00,00,000
13,00,00,0002,00,00,000
Total cost 15,00,00,000
Means Of Financing
Loan Capital:
Capital Structure:
Name of the Bank Total Amount Interest
Rate
Dhaka Bank Ltd. 2,40,00,000 16%
Standard Chartered Bank Ltd. 2,40,00,000 16%
Equity Loan Total
10,20,00,000 4,80,00,000 15,00,00,000
Financial plan and loan requirment
Owner's Equity 68%
Bank Loan 32%
Cost of ProductionParticulars Cost of Production
Monthly Amount in Tk. Yearly Amount in Tk.
Material Cost:Raw materials: Fruits Chemicals:Carbonated WaterCaramel SequesteringUtilities cost: ElectricityFuelLabor CostFactory Overhead cost: Repairs maintenance Rent Taxes Insurance
20,00,000
5,00,0005,00,0005,00,000
5,00,00025,00,000
6,67,00041,00041,00025,00083,000
2,40,00,000
60,00,00060,00,00060,00,000
60,00,0003,00,00,000
80,00,0005,00,0005,00,0003,00,000
10,00,000
Cost of production 73,57,000 8,83,00,000
Income Statement of
SUN STAR BeveragesParticulars Taka Taka
Sales Revenue Less: Cost of ProductionGross ProfitLess: Selling Expenses Total Operating ExpensesOperation ProfitLess: Financial Expenses Depreciation Building (3,00,00,000*5%) Equipment (1,50,00,000*5%) Vehicle (2,00,00,000*5%)Earnings Before Interest & Tax (EBIT)Less: InterestEarnings Before Tax (EBT)Less: Provision for Taxation (20%)
10,00,0006,00,000
70,00,000
15,00,0007,50,000
10,00,000
15,50,00,000(8,83,00,000)
6,67,00,000
(16,00,000) 6,51,00,000
(1,02,50,000)5,48,50,000(67,20,000)4,81,30,000(96,26,000)
Earnings After Tax (EAT) 3,85,04,000
SUN STAR BeveragesProfitability Projection(3 Years)
Particulars 1st Year 2nd Year 3rd Year
RevenueLess: Cost of ProductionGross ProfitLess: Selling Expenses Operating ExpensesOperation ProfitLess: Financial Expenses Depreciation Building Equipment VehicleEarnings Before Interest & Tax (EBIT)Less: Interest (14%)Earnings Before Tex (EBT)Less: Provision for Taxation (20%)
15,50,00,000(8,83,00,000)
6,67,00,000(10,00,000)
(6,00,000)6,51,00,000(70,00,000)
(15,00,000)(7,50,000)
(10,00,000)5,48,50,000(67,20,000)4,81,30,000(96,26,000)
17,50,00,000(8,83,00,000)
6,67,00,000(10,00,000)
(6,00,000)6,51,00,000(70,00,000)
(15,00,000)(7,50,000)
(10,00,000)7,48,50,000(67,20,000)6,81,30,000
(1,36,26,000)
19,50,00,000(8,83,00,000)
6,67,00,000(10,00,000)
(6,00,000)6,51,00,000(70,00,000)
(15,00,000)(7,50,000)
(10,00,000)9,48,50,000(67,20,000)8,81,30,000
(1,76,26,000)
Earnings After Tax (EAT) 3,85,04,000 5,45,04,000 7,05,04,000
1st year 2nd year 3rd year0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
Profitable growth of 3 years
You learn something everyday
if u pay attention - by
ReLeBlond
Thanks to all
Any Question???
