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Pengiuns were social before social was cool

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DEMONSTRATE EXCELLENCE

▶Building your Professional Social Media Profile

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The internet follows the money with its trends. Companies must ensure a methodology for keeping up with where their ideal customers are spending their time. All Professional Social Media Follows similar trends

Push/Publish Listen/Collaborate

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A RAPIDLY CHANGING COMMUNICATION LANDSCAPE

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ELEMENTS PROFESSIONAL SOCIALChannels▶ Blogs▶ Discussion Boards▶ Wikipedia▶ Web Services▶ AJAX▶ Widgets/Gadgets▶ RSS▶ Open – Source▶ Social Networks▶ Virtual Worlds▶ Contextual Media▶ Search▶ Mash-Ups▶ Pod Casting (A/V)▶ Viral▶ Instant messaging▶ Personalization▶ Alerts▶ Streaming Media▶ Directories▶ Reviews ▶ Polls

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WHO IS USING SOCIAL MEDIA?

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WHO IS USING SOCIAL MEDIA?

Rank Online SegmentGlobal1 Active Reach Dec 18

Global1 Active Reach Jan 30

% Point Increase in Active Reach

1 Search 85.9% 84.0% 1.9%

2 General Interest Portals & Communities 85.2% 83.4% 1.9%

3 Software Manufacturers 73.4% 72.0% 1.4%

4 Member Communities 66.8% 61.4% 5.4%

5 E-mail 65.1% 62.5% 2.7%Source: Nielsen Online, Global Index, December 2007 – December 2008. E.g. In Dec 08 the Search sector reached 1.9% (points) more of the world’s online population than it did in Dec 071 ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only 

How people spend their time on social media. Remember our definition of what is social.

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WHO IS USING SOCIAL MEDIA?

Source: Altimeter/Wetpaint ENGAGEMENTdb study of the social media engagement of the top 100 brands, July 2009

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GUIDE TO A WELL-THOUGHT-OUT SOCIAL MEDIA STRATEGY

▶ Be proactive• Don't start during a crisis – it's already too late• Nothing is wose for your reputation than desperation

▶ Know your audience • Who are they, where are they, what are they saying, what do they care

about, who influences them?• Listen to target groups

▶ Know Yourself• What is primary purpose in using Social Media for and why? What is your

second and third?• Get a Job, Build Brand, Loyalty-building, Collaboration, Networking,

Thought Leadership, Customer Acquisition?• What are the business goals and objectives?• How will you measure success?

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GUIDE TO A WELL-THOUGHT-OUT SOCIAL MEDIA STRATEGY

▶ Be Transparent• Honestly is the best policy and the truth shall set you free

▶ Provide Value• No matter what the strategy, people won't engage unless they

get something out of it• What can you give customers in exchange for what you want

▶ Measure, Collect, Analzye, Adjust• Create a specific plan for measuring success• It's not always new accounts, but it sure can be• Collect data and review and then reinvest the learing• Almost everything is trackable, recordable, measureable

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START WITH THE BASICS

1. Conversation Audit

2. Build LinkedIn

3. Connect Twitter, Facebook, Quora, Industry specific

4. Blog

THANK YOU.