BTEC Photography FOOD PHOTOGRAPHY

  • Published on
    15-Jul-2015

  • View
    63

  • Download
    5

Transcript

Food Photography

Food PhotographyPro-Forma TemplateFood PhotographyWhat is it? Food photography is still life commercial photography in which images of food are taken to use in advertisements.

Why is it used?Food photography can be used for a number of reasons such as advertisements, menus, cookbooks and cookbooks.

2Food PhotographyLighting techniques:The ambient light needs to be white, this means there will not be a tint to the photography. This can be achieved by setting the white balance on the cameraThe exposure on the camera needs to be set correctly otherwise the image could be under or overexposed.Flash tends to make the image have uneven shadows which is not wanted for food photography.The ISO can be good for allowing more light into an image however adjusting this too much allows for blurry images. However if the ISO is fast, the image most likely wont be blurred but may be too dark.Natural lighting is the best with food photography however can be hard to achieve a perfect image as you need to rely on the lighting of the day. This could lead to inconsistent colours.The key light is just the main light source used in photography.A fill light is the second source light used in photography . The term stems from the concept of filling in the shadows created by the main light with more light. Fill Light is used to fill in shadows as well as increase the brightness of the subject overallBacklighting a subject can benefit an image in many ways, such as getting rid of unwanted shadows and reflections. It can also help with the colours and seeing the shape of the object.

Food PhotographyCompositional Techniques:Rotate: Some food looks best when looking directly down on it, while other food has an interesting side profile that can only be seen when shooting across the food at its level. Slightly tilting the camera clockwise or counter clockwise can add some interest to an otherwise dull photo. Zoom: Whether you are using a prime lens or a zoom lens, you can always get in close to magnify a detail of the food or loosen the shot up to show the food as a component of a larger meal.The rule of thirds/triangle: In general, the rule of thirds helps to easily give you compositionally strong photos, and this holds true not only for landscapes and action shots but for food as wellIf you have multiple food subjects available to you (like multiple cupcakes to choose from), use only the best examples

Food PhotographyThe use of colour:Colour is directly linked to the light source and is extremely important in photography and especially food photography. Any type of light source will produces different colour temperature. Even the Sun changes its colour temperature throughout the day.The use of lighting can alter the colours in the image. By changing the camera settings, the way the subject can change dramatically.Editing an image can be beneficial to a photograph to improve the colours and to make the product more aesthetically pleasing.

Food PhotographyManipulation:Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception after the original photographing took placeAirbrushing usually means to alter a photo digitally. Computer 'touch-ups' are done to existing digital photos, using programs like Photoshop.The clone stamp tool on Photoshop is used to copy part of the image and paste it onto the same image in order to allow the image to look perfect.The spot heal on Photoshop takes similar colours around the area that has been pressed and essentially covers the imperfection with the colour.Colour grading is the process of altering and enhancing the colour of an image. This makes the image looks better and therefore appealing.

This techniques are all particularly important in food photography in order make the image look more aesthetically pleasing.