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Black Students Be Like: How do we use social media and technology to change the the self-image of Afrikan people and combat the negative images distributed in mass media? This workshop deconstructs how corporate media distributes racist images of Black people, how Black students both consume these images and even share them on social media, and how students can use technology to promote positive images of Black people and support grassroots organizing efforts. Case study of efforts at UC Berkeley with #BlackatCal, Onyx Express and Afro House. Presentation from 1st Afrikan Black Coalition Black Student Leadership Training, September 13-15, 2013.
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From Ratchet to Revolution
Social Media, Technology, and Black Student Activism
African Black CoalitionBlack Student Leadership
Training
University of California, BerkeleySeptember 14, 2013
RATCHET MEDIA‘Oooh, she ratchet’
NIGGASBITCHES Be like
“When you control a man's thinking you do not have to worry about his actions.”
“If you teach the Negro that he has accomplished as much good as any other race he will aspire to equality and justice without regard to race. Such an effort would upset the program of the oppressor in Africa and America.”
Carter G. Woodson – Mis-Education of the Negro
‘THE MEDIA’Who controls ‘the media’?
THE BLACK PRESS‘Soldiers without Swords’
TWITTER REVOLUTION?
“the spirit of the people is greater than the man’s technology”- Huey P. Newton
EMMITT &RODNEY &OSCAR &TRAYVON
#BlackatCal
BLACK STUDENT MEDIA‘To Plead our own Cause’
3%
48%
Black Students
Feel race is disrespected
Black Media Use
• TV primary source• High use of mobile media• “Black Twitter”• Laptops popular• Youth (generally) high interest in news
Media Access
New Media• Online Videos• Websites & Blogs
Tradition• TV• Newspapers• Radio
• Word of Mouth– Class announcements– Mass text messages– Posters & flyers
Original Media
Technology & Internet Access
• Laptops• Wireless Internet
Platforms
• 83% have mp3 players• <50% have AM/FM radios
Mobile
• 81% students use phones for Internet• 91% of students who use phones for Internet
also news-related websites• 75% of students have a Smartphone
Social Media• 92% Facebook• 46% Twitter• 35% LinkedIn• 19% Tumblr
Info Awareness
• 35% not informed about California news• 35% uninformed about campus opportunities• 29% uninformed about major-related news
News Interests
• 94% “Black Community”• 83% Education• 81% U.S. news• 79% Local• 79% World• 75% Health
Campus Media
• Daily Cal– Print: 27% read weekly– Web: 54% never visit site
• KALX– 17% listen occassionally
• Onyx Express– 56% report reading magazine
black information ecosystem
• to combat alienation & isolation• build self and collective pride & consciousness• Fight injustice
Recommendations
• Onyx Express– Central hub community of information• Website• Use Social Media
• Central event calendar through AASD• Media Training Class• Replicate on other UC Campuses
Facebook.com/ONYXEXPRESS
?
Principles of Ma’atTruthJusticeHarmonyBalanceOrderReciprocityPropriety
Reginald [email protected]
