Breakthru 2.0 (?)a exploration of Breakthrough in the web

2.0 age

by erwin huang, vp HKITF

add me @facebook : erwinhuang

is all about transformation..

Education 2.0Education 2.0

NGO 2.0

Media 2.0Edcity 2.0

Publish 2.0

Retail 2.0

Marketing 2.0Church Leaders 2.0

Translation•Kill Less Trees

•Searchable

•Light, read anywhere

•Multimedia

Transformation• Collaborative

Learning

• Learn anywhere

• Liberal Art Education

• Training future Leaders

• vs Training Professional

• Student Centric learning

Teacher Centric Learning•Current

Classrooms:

•Learning 1.0

•Teacher centric

Student Centric

Learning•Future Classroom:

•Student centric

•teacher becomes:

• Mentor

• Problem Solver

• Support

• Tour guide

• Librarian

the fall of Yahoo,moving beyond portals

what does

yahoo offer?

moving beyond portals

the 2.0 Student

it’s all about me

i want This!

i want it Now!!

it want it Free!!

it want to share it with the world!!

ruby and her funny teacher case

Are we doomed?

if they want everything, but everything’s free?

who’s to write anymore?who’s to sell anymore?

who’s more likely..

just my opinion..not represent the view of

the organizer..

Web 2.0Consumer Generated

ContentLong TailNetwork Media/CoummunityFacebook and TwitterMobile

What Works?iTune, largest Music, Game store

What Works?Books

the Kindle Experience

Where is Amazon?

the Kindle Experience..

Bite size snack..

US$0.99 Magic Price Games/Songs/TVShow

US$9.99 books

What Works better?

kkboxHK$49/month

unlimited songs

What Works Better?

Safari Bookstore

US$25/month

unlimited IT Books

Buffet.. all you can eat

What does facebook offer?

•all my friends

•streams and walls

•all my photos

•access anywhere

•events

•page and groups

•a lot of HK people

Re-think..• Immersive User Experience

•Topics driven vs Large and hard to find

•Distributed vs all in one place

•Not here and there, but Everywhere

•Single login into the social communities

• facebook connect

•mobile apps

our 2.0 Response some thoughts..

• Understand the Game

• User Generated Content

• i.e. not top down

• Community effect

• Viral marketing

• Long Tail Approach

• Anytime Anywhere Ubiquitous Computing

• Be In it! Be “In” doing it!

Link the •Fight for Mind Share

•Build Resource Centers

•Facebook or QQ

•Topic based Page/Group (vs org based)

•Resource Support Center

•Build Apps for Mobile

our 2.0 ResponseCall to Action: Be in there! Be “In” doing it!

•Understand before you Condemn

•Fight for Mind Share

•Train 2.0 ready Leaders

•Use Top Technologies, (media is the message

•Know the Game

•Bottoms up approach

•Build Resource/Support Center

Be In there! Be In! the 鄭秀文 love mi Concert way

Build GREAT Mobile ApPBe In it! Be “In” doing it!

Be In it! Be “In” doing it!

thru Social Networking

QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.

2.0 Rethink!

ProcessProductServiceCustomerDeliveryEverything

where isyour Value PropositionRestructure to deploy

Summary

dawn of the Web 2.0 gen

Rethink Value Propositionwhat are u offering