Branding For Humans Slide Show PDF

If you’d like to learn more about me and how I can help you build

an ONLINE Empire that will allow you to (help me!) CHANGE the world, let’s visit. Call me NOW.

Ronald Earl Wilsher

281.395.1000 c

[email protected]

Lead Instigator! and Disruptor! at Wilsher Media Group

@RonaldWilsher

© 2014 Wilsher Media Group

Call or text me now and I’ll send you a

FREE copy of my eBook titled:

281.395.1000


Don’t forget to include your name and email address!

What matters most to you?

How do

How do you most want to be remembered?


Have you ever asked yourself,

“Why am I here?” How do


What I’m about to share with you is very

SIMPLE but it’s not easy

because you must be willing to

CHANGE the way you think.


“If you don’t like change, you’re going to like

IRRELEVANCE even less.”

~General Eric Shinseld


My #1 goal for you in this presentation is very simple.

I want you to THINK

in a different way about how you live your life and…

HOW YOU MAKE MONEY. © 2014 Wilsher Media Group

I’m gonna show you how I’ve built a very lucrative business that allows me to control my most valuable asset.


What is that?

My time.

But even more importantly for you, I’m gonna show you how you

can do the same thing.


Are you ready?

There’s only one thing that will determine whether you get anything

you want in life and that’s one thing is:

How bad do you really want it?


MINDSET is your best asset.

Or your worst.


REMEMBER, it’s…


THINK and Grow Rich™

Once you stop looking for the magic and realize YOU are the magic,

EVERYTHING starts to get better real fast.


Everything you need to live your

WILDEST DREAMS you already have?

Inside.


Did you know that you possess a

CERTAIN SKILL that no one in the

HISTORY of the WORLD has ever had?


Did you know that the courage to use that skill is the absolute key to you living your

destiny and having

EVERYTHING you desire?


What is that skill?


The ability (and courage!) to be

YOU. © 2014 Wilsher Media Group

Develop the courage to be

WHO YOU ARE and become your own

competitive advantage.


No one had ever seen the

WORLD through your eyes.



You deserve

EVERYTHING you desire

as long as you’re willing to work for it.

Go ahead and read that again. I’ll wait.

If you’re pressed for time, go to slide #162 for the (3) three most important things you can do

NOW to build a powerful

PERSONAL BRAND. (and own your time!)


Before we go any further, please let me say…


If you’re happy with your

CURRENT RESULTS, you can leave now.

Buh-bye & gooooooood day!


(Thanks for coming and keep doin’ what you’re doin’.)

Still with me? Good.

Let’s roll!


(You’re my hero, Mr. Beamer.)

I’ve got some REALLY

good news for you.


Terms you won’t hear me use during this presentation:

1. Sales cycle 2. Cold call

3. Customer acquisition 4. Follow up

5. Sales appointment 6. Prospecting or prospect

7. Core competency 8. Close or closing ratio

9. Overcoming objections 10. Sales funnel

11. Which one is better for you?



3 Steps to a powerful

PERSONAL BRAND

1. Register your PERSONAL name as a .com

2. Set up a CUSTOM Landing Page and/or Blog

3. Develop a double opt-in email list

Always follow your

HEART.

(but don’t forget to take your brain.)


You have a brilliant mind.

Use it and be AMAZED!


How brilliant?

Consider this…


In Scientific American, Northwestern psychologist Paul Reber explains it like this:

“The human brain consists of about one billion neurons. Each neuron forms

about 1,000 connections to other neurons, amounting to more than a TRILLION connections.

If each neuron could only help store a single memory, running out of space would be a problem. You might have only a few gigabytes of storage space, similar to the space in an iPod or USB flash drive. Yet neurons combine so

that each one help with many memories at a time, exponentially increasing the brain’s memory storage to something closer to 2.5 petabytes. Or a million

gigabytes. For comparison, if your brain worked like a digital video recorder in a

television, 2.5 petabytes would be enough to hold three million hours of TV shows. You would have to leave the TV running continuously for more than

300 years to use up all that storage.” © 2014 Wilsher Media Group

You have a brilliant mind.

Did I mention that?


Passion is very

ATTRACTIVE.

What are YOU passionate about?



Always lead with your

PASSION! Passion is VERY attractive.

Did I mention that?

Until you’ve found something you’re willing to die for,

you’ve not yet

BEGUN TO LIVE.


The two most important days of your life?

1. The day you’re born.

2. The day you find out why.



There are two very basic and FUNDAMENTAL PRINCIPLES

I’d like to share with you…


Once you FULLY understand these two principles,

the way you live your life and how you make money

will drastically change for the better.

GURANTEED.


ATTRACT and ENGAGE is better than

CHASE and CONVINCE.™

Go ahead and read that again. I’ll wait.


The higher your EXPERT STATUS the less you have to negotiate.™


Your ability to ‘Attract and Engage’ is directly related to your ‘Expert Status’

and PERSONAL brand equity.

Rule #1 Simplify


3 Simple Rules I Follow

Rule #2 Simplify More Rule #3 When in doubt, repeat Rule #1 & Rule #2

SIMPLE and FUN is better than

COMPLICATED and BORING.


Simple


Not so much



After all, when was the last time someone told you to

“Yahoo” that?


When your name BECOMES A VERB

you’ve done a very good job of branding yourself.


Genius is the ability to make the complicated

SIMPLE.


SIMPLICITY is the ultimate sophistication.


Refine Simplify Repeat


You want people to give you $$?

Simplify their life!


Change? You have two options


Change voluntarily or

be forced to change.


The former is much less painful

and a lot more fun!


Change is not mandatory.

Survival is optional.

There are some fundamental and very profound changes happening that will forever alter the way we do business and the way

we live our life.



You can either ignore them and die or

embrace them and thrive.

Your choice.

That’s the way we’ve always done it is the key that unlocks the door to

IRRELIVANCE and

OBLIVION. © 2014 Wilsher Media Group

The internet has ushered in the most profound

CHANGE

since the

Industrial Revolution. © 2014 Wilsher Media Group

And also the biggest

REDISTRIBUTION OF WEALTH

we will see in our lifetime.


What change am I talking about?



You now have global

ACCESS to the masses.


Once you understand the

PROFOUND implications of this reality

and how is can impact your personal wealth,

you won’t sleep for a month.

What exactly are you

DOING with YOUR access?


Two things you may want to

consider…



Reality #1

For the first time in history, the CONSUMERS

of the news have now become the PRODUCERS

of the news.

Think about that for a second.


Massive Power Shift

Consumers Lame Stream Media


All the gatekeepers have been

REMOVED.

We no longer have to (blindly) accept the opinion

of the state run media.


All the rules are off. We now have the ability to

MAKE OUR OWN RULES.

Are you ready?


You now OWN the media.

What are you doing with it RIGHT NOW?

The new office… © 2014 Wilsher Media Group


Ya gotta get ya some! © 2014 Wilsher Media Group


You not only OWN the media

You ARE the media

How waykewl! is that?


Ever heard of YouTube? 100 hours PER MINUTE

of video be uploaded to YouTube

7 BILLION Hours of video is watched on YouTube

EVERY MONTH


Reality #2

We now have the younger generation fast taking positions of responsibility and leadership.

If you don’t start communicating with them they way they want to be communicated with, you and your company will become

obsolete.

Period.

What if Personal Branding

and Social Media

was totally different than what you’ve heard?


What if it was a lot more SIMPLE and FUN than you thought?


If you understand the following, you’ll be a quantum

leap ahead of the vast majority of your competition.


It’s more important to understand the psychology of the New Media than it is to

understand the technology of the New Media.



Here’s a fun little visual for you:

Can you see the arrow?



Kinda difficult to miss now, eh?

If you continue to THINK

the way you’ve always thought, you’ll continue to get

what you’ve always got. © 2014 Wilsher Media Group

Is that enough? Are you happy with

your current results?



Are you being heard?


“The single biggest problem with communication is the illusion that

it’s taken place...”

~George Bernard Shaw


ENGAGEMENT is the new promotion.


MINDSHARE is the new

market share.


So what’s the biggest mistake

I see people making online?


They’re treating the NEW MEDIA just like the

OLD MEDIA.


Buy my stuff! Buy my stuff! Buy my stuff!

Please don’t do that.


The NEW Media is not PUSH

It’s Listen and Engage BIG difference!


Return on Influence is the new

ROI.


3 Steps to a powerful

PERSONAL BRAND

1. Register your PERSONAL name as a .com

2. Set up a CUSTOM Landing Page and/or Blog

3. Develop a double opt-in email list


What is “Personal Branding”? How can you build your

BRAND to make more money and

have more fun NOW?


A brand is a collection of

PERCEPTIONS in the mind of the consumer.


Your brand is everything and PERCEPTIONS

are 90 percent of a brand.

• Arouse Emotion! •  Ignite Passion! •  Echo Reliability! •  Have Meaning!

Purpose of a BRAND


Does any of this happen when someone says YOUR name or

sees YOUR business?


Your Personal Brand equals your

Personal Reputation.


A Short Course in

Personal Branding







So you must ask yourself two questions…


1.  How much is it WORTH to me ?

2. How much am I willing to INVEST ?

Big corporations have understood the power of

BRANDING and have used it to

ATTRACT people to buy their products

and services for years. © 2014 Wilsher Media Group


“A BRAND is more than a name or a logo – it’s a promise and a contract with every customer with whom you are dealing. If people feel that your offering does not live up to what they expect from the BRAND, they’ll stop buying.”

~Sir Richard Branson

It’s a new BRAND world!



Individuals as BRANDS?

“We must look at ourselves as a company with our own intellectual balance sheet and as a BRAND

name. We must invest ourselves and market ourselves.”

~Jonas Ridderstrale & ~Kjell Nordstom | Funky Business


Yes YOU as the BRAND!


Visibility is better than exposure and creates

OPPORTUNITY.


What’s the SINGLE most important thing you can do NOW

to start building or to enhance your

PERSONAL brand?

Register and secure your

PERSONAL name as a dot com.


Is there anything more

VALUABLE than your name?


Your PERSONAL name is the single most

VALUABLE piece of digital real estate

you may ever own. © 2014 Wilsher Media Group

Your PERSONAL name is the very foundation of

EVERYTHING you do online and the key to

building your personal

ONLINE EMPIRE.


Think of any famous person…


What is THEIR .com?


GeorgeStrait.com LouisVuitton.com

Elvis.com KateSpade.com

Reba.com RonaldWilsher.com™


Are you starting to understand what I’m

saying here?


KathrynCWheat.com CindyGarbs.com

HeidiBridwell.com DavidBamberg.com

GretchenTButler.com TedLukeman.com

A few more famous people…

Advantages of registering your

PERSONAL name and using it as

your web site & email address.


1.  Immediately raises your EXPERT status. 2.  Your email address is now very easy to remember. 3.  Business cards, flyers, etc. never become outdated. 4.  Build your OWN brand equity every time you send an email. 5.  Use any ISP and never have to change your email address

again. 6.  You now have the PERFECT URL when you decide to develop

your CUSTOM Landing Page, Blog, etc. 7.  People get to say your NAME every time to give out your email

address or send an email.

I like people saying my name.

How about you? © 2014 Wilsher Media Group

Here’s what I suggest you do now: Go to: WilsherMedia.com

(My affiliate account through GoDaddy)

Register and secure your PERSONAL name. (Currently: $24.99 per yr.*)

*Ask me how to get your FREE (10) ten year registration!


If you register through WilsherMedia.com,

I’ll also include a FREE (30) thirty minute Personal Branding Session.

($150 value!)

Call me NOW at:

281.395.1000 (c)


After you register and secure your PERSONAL name, here’s what I suggest

you do next: Set up a CUSTOM landing page with a LINK to all your Social

Media sites, company site(s), email list, etc.

Example here:

RonaldWilsher.com™ © 2014 Wilsher Media Group



Even if you already have a company web site, I still HIGHLY recommend you secure your

PERSONAL name and set up a CUSTOM landing page.

Example @ RonaldWilsher.com™


Always lead with your BEST asset

YOU!

“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight...”

~E. E. Cummings


Brand YOU is better than

brand company. © 2014 Wilsher Media Group

If you’re not

BRANDING YOURSELF you can rest assured that

someone else is doing it for you.


Are you happy about that?

“ In today’s wired world, you’re either distinct or extinct. You survive, thrive

and triumph by staying connected and enhancing your BRAND.”

~Tom Peters | In Search of Excellence

Enhance your BRAND!


What is “Social Media?” How can you use it NOW to:

Ø Build your brand

Ø Attract more business Ø Have more fun!


Is it really necessary to the success

of your business?


Social Media

Let me repeat from earlier…


“The psychology of the new media is more important to understand than the

technology of the new media.”

Social Media is not a necessity (yet!)

but it IS a huge OPPORTUNITY.

(For smart people!)



Consider this first:

Without a well defined PERSONAL BRAND,

Social Media is nothing more than entertainment.

Very important to understand!


Social Media equals

STARTING a CONVERSATION Whoever starts the most conversations

has the most fun. (And makes the most $$!)


Social Media is an online version of

real life.

Translation?


It’s just a big party!


Facebook: 1+ BILLION users Twitter: 500+ million users

YouTube: 4 billion + views per day LinkedIn: 300+ million users Pinterest: 150+ million users Google+: 500+ million users

*All numbers are estimates

Popular Social Media Sites


People do business with

PEOPLE not companies.


It’s difficult to outsource PERSONALITY.


The Ultimate Equation

Added Value +

Pure Intent

DIVINE PROSPERITY


Adding value is the real secret to removing yourself from the

time = $$ equation.


Building an attractive Personal Brand

and using the power of Social Media

is one of the best ways I know to ADD VALUE to the planet.


After you secure your PERSONAL name, the value of your PERSONAL

email list can’t be overstated.

Email list = COD (CASH on Demand!)


Your PERSONAL email list is your

Rolodex of the

New Brand World.

A personal email list allows you to keep your name and face in front

of everyone you know and meet.

Powerful IMPRESSIONS

at will. © 2014 Wilsher Media Group

You must be SEEN to SELL

and your PERSONAL

email list is one of the most powerful ways I know to be seen.



I suggest you use an email management system that will not only allow you to automate

the sign-up process but will allow you to BRAND your forms.

I use MailChimp.com

“As any Internet marketer will tell you, nothing is more important than building your own email list. I use MailChimp to manage mine. It has a super easy-to-use interface,

great analytics and is 100 percent reliable…”


~Michael Hyatt

PLATFORM Getting Noticed in a Noisy World

My email list is called my

Waykewl! Friends List™

I can’t even begin to tell you how important it’s been in building my PERSONAL Brand and

ONLINE Empire.

(Watch for: WaykewlTribe.com!)


You can join my

Waykewl! Friends List™ @

RonaldWilsher.com™

I’d be honored.



BRAND EQUITY and

SOCIAL CAPITAL are fast becoming the currency

of the NEW BRAND world.

Let’s summarize…

Three simple steps to building a powerful

PERSONAL BRAND

NOW… © 2014 Wilsher Media Group

Step 1

Go to: WilsherMedia.com and register your PERSONAL

name as a dot com NOW.


Step 2

Go to: BrandingForHumans.com™

and order your Custom Landing Page NOW.

Or call me @ 281.395.1000 © 2014 Wilsher Media Group



Step 3

Go to: MailChimp.com and start your PERSONAL email list NOW.

You have now just set yourself apart from

the vast majority.

Remember! Simple and fun is better than

complicated and boring.

CONGRATULATIONS!


“You can’t be a serious innovator unless and until you are ready, willing, and able to seriously

PLAY. ‘SERIOUS PLAY’ is not an oxymoron; it’s the essence of

innovation.”

~Michael Schrage | Serious Play

Play time is NEVER over!



Life is like the LOTTERY

You can’t win if you don’t PLAY!


EMPIRE BUILDING

requires

COURAGE and PATIENCE (and persistence!)


You are the director, producer and star of your own show

and it's always

SHOWTIME!


Legacy is the new

CURRENCY.

20 years old = 21,170 left 30 years old = 17,520 left 40 years old = 13,870 left 50 years old = 10,220 left

How many days do YOU have left?

28,470 days = 78 Years



“We only have a short time to live, so it’s

essential to do things that are worthwhile

and to do them now.”

~Lord Baden-Powell


There ain’t no future in the past.

LIFE STARTS NOW

and there are no ordinary moments.


You now own the media.

What ya doing with it?


What are YOU afraid of?


Remember!

“Change is not mandatory.

Survival is optional...”

~W. Edwards Deming


The secret is YOU

are the secret! Now you know.


You deserve

EVERYTHING you desire.

As long as you’re willing to work for it.

Remember!



“The only thing you’re ever gonna learn from playing it safe

is what it feels like to watch somebody else have all the

fun…”


If you love someone,

GO TELL THEM NOW.

You may never get another chance.


I hope you enjoyed the show and I hope I got you to use your brilliant mind and to

THINK.


I hope I also got to you REALIZE

what an amazing person you really are.


In the words of the immortal Nike:

Just do it! You can correct something, you can’t correct nothing!



© 2014 Wilsher Media Group | All Rights Reserved

If you’d like to learn more about me and how I can help you build an ONLINE Empire that will allow you to (help me!) CHANGE the world,

let’s visit. Call me NOW.

Ronald Earl Wilsher

281.395.1000

[email protected]

RonaldWilsher.com™ BrandingForHumans™

Education

Branding For Humans Slide Show PDF